2Pac
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-23
19,590,752
Social Media Followers
As of 2025-08-23
00:00:00
Hours Airplay
Updated 2025-10-04 10:53:11 UTC
Genres
Scores
Biography
Shakur's legacy as a rapper and actor was marked by his tumultuous personal life and involvement in the East Coast/West Coast hip-hop rivalry. His unexpected passing at the age of 25 left a lasting impact on the music industry, sparking theories and speculation surrounding the circumstances of his murder. Despite the unresolved questions, his influence continued to grow posthumously through a series of releases, cementing his status as a cultural icon in the world of hip-hop.
2Pac resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, INDIA. The demographic is heavily male (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 66,817 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with New Era, All Saints, Rockstar Games maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,590,752 · Engagements 152,179 · Rate 0.8% Posts 943 · Views 66,817 · Avg Likes 152,081 · Avg Comments 709 · Avg Views 66,817 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 34% 35-44: 9% 13-17: 6% |
Largest: 18-24 (49%); next: 25-34 (34%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (27%) BRAZIL (8%) INDIA (5%) UNITED KINGDOM (3%) FRANCE (3%) |
Top regions: UNITED STATES (27%), BRAZIL (8%), INDIA (5%) |
| Platform Engagement | Instagram: 149,319 avg likes/post · Youtube: 66,817 avg views/post | Best reach: Youtube 66,817 avg views; best engagement: Instagram 149,319 avg likes |
Top Brand Affinities
New Era
All Saints
Rockstar Games
Amazon Music
God of War
BRABUS
Champion
Dsquared
Sega
Hugo Boss
SoundCloud
Moncler
| Brand | Category | Score |
|---|---|---|
| New Era | 10.53 | |
| All Saints | 10.40 | |
| Rockstar Games | 8.24 | |
| Amazon Music | 7.61 | |
| God of War | 5.59 | |
| BRABUS | 5.39 | |
| Champion | 5.26 | |
| Dsquared | 5.05 | |
| Sega | 4.19 | |
| Hugo Boss | 4.19 | |
| SoundCloud | 3.98 | |
| Moncler | 3.96 | |
| Hennessy | 3.93 | |
| Los Angeles Lakers | 3.68 | |
| Billabong | 3.51 | |
| Rolls-Royce | 3.40 | |
| Beats Electronics | 3.37 | |
| UEFA | 3.36 | |
| Timberland | 3.11 | |
| NBA | 3.06 | |
| Omega | 2.94 | |
| Counter-Strike | 2.58 | |
| Dolce & Gabbana | 2.52 | |
| Kodak | 2.48 | |
| Monster Beverage | 2.47 | |
| MTV | 2.43 | |
| Polo Ralph Lauren | 2.40 | |
| Supreme | 2.38 | |
| Victoria's Secret | 2.30 | |
| Sneakerhead | 2.12 | |
| Nike | 2.12 | |
| Gucci | 2.03 | |
| The North Face | 2.00 | |
| UFC | 1.98 | |
| Maserati | 1.98 | |
| Rolex | 1.98 | |
| Versace | 1.97 | |
| NFL | 1.91 | |
| Vans | 1.90 | |
| Under Armour | 1.83 | |
| Grand Theft Auto | 1.82 | |
| FashionNova | 1.78 | |
| Armani | 1.75 | |
| Heineken | 1.70 | |
| Lacoste | 1.69 | |
| Puma | 1.66 | |
| Spotify Music | 1.64 | |
| Sprite | 1.64 | |
| Warner Bros | 1.60 | |
| Jaguar | 1.53 |
Official Profiles
Login to view Contact
LoginArtist: 2Pac
The map shows every radio station that aired 2Pac today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-25)
Total: 37,868,218
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
23,755,518 | 62.73% |
| [+] |
Audiomack |
13,106,355 | 34.61% |
| [+] |
Yandex |
1,000,269 | 2.64% |
| [+] |
Jiosaavn |
6,076 | 0.02% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 22:07:06 | Ghetto Gospel | Eco 99 FM | Tel Aviv, IL | 224 |
| 2025-08-22 22:06:01 | All Eyez On Me | Mouv' 100% Mix | Paris, FR | 114 |
| 2025-08-22 22:05:01 | California Love (Original Version) | Delta FM | Dunkirk, FR | 275 |
| 2025-08-22 21:56:07 | Letter 2 My Unborn | RTÉ 2FM | Dublin, IE | 44 |
| 2025-08-22 21:52:40 | Keep Ya Head Up | WBMX-FM (JAMS Chicago 104.3 FM) | Chicago, IL, US | 244 |
| 2025-08-22 21:41:27 | How Do U Want It - Edit | WPOW | Miami, FL, US | 219 |
| 2025-08-22 21:38:42 | California Love (Original Version) | KSWD-FM (The Sound Seattle 94.1 FM) | Seattle, WA, US | 217 |
| 2025-08-22 21:38:28 | I Ain't Mad at Cha | P3 | Stockholm, SE | 253 |
| 2025-08-22 21:28:49 | Changes | R&B 102.9 | Berkeley, CA, US | 266 |
| 2025-08-22 21:24:21 | Changes | KMEL | San Francisco, CA, US | 260 |
Popularity (2025-10-03)
| Platform | % |
|---|---|
| No data. | |