2KBABY

2KBABY — hip-hop & rap artist from US.

Louisville, Kentucky is a vibrant city known for its rich cultural heritage and thriving music scene. Home to the famous Kentucky Derby and the Muhammad Ali…

Influence: 60.62% Fanbase: 45.11% Trending: 68.38% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-15

3,954,154

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 18:44:22 UTC

Genres

hip-hop & raphip-hop/rapkentucky hip hophip hop

Biography

Louisville, Kentucky is a vibrant city known for its rich cultural heritage and thriving music scene. Home to the famous Kentucky Derby and the Muhammad Ali Center, Louisville offers a blend of historic charm and modern amenities. The city's music scene is particularly noteworthy, with a strong tradition of bluegrass, country, and rock music. Venue options range from intimate clubs to large arenas, providing opportunities for both local and national artists to showcase their talents. Overall, Louisville's diverse music scene and lively atmosphere make it a must-visit destination for music lovers.

Top Brand Affinities

Report Date: 2025-08-15

2KBABY keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, CANADA, UNITED KINGDOM. The composition is heavily male (78%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 40,850 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with leading lifestyle names supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 2KBABY score 0.04% — Low bucket.

Followers:3,954,154

Engagements:1,540

Rate:0.0%

Posts:1,718

Avg Likes:1,378

Avg Comments:43

Avg Views:44,602

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,954,154 · Engagements 1,540 · Rate 0.0% Posts 1,718 · Views 44,602 · Avg Likes 1,378 · Avg Comments 43 · Avg Views 44,602	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 11% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (73%) CANADA (4%) UNITED KINGDOM (3%) GEORGIA (3%) AUSTRALIA (1%)	Top regions: UNITED STATES (73%), CANADA (4%), UNITED KINGDOM (3%)
Platform Engagement	Tiktok: 40,850 avg views/post · Youtube: 3,752 avg views/post	Best reach: Tiktok 40,850 avg views; best engagement: Tiktok 1,153 avg likes