24hrs

24hrs — r&b, funk & soul artist from US.

24HRS, the multifaceted artist from Atlanta, has achieved significant success as a singer, rapper, and executive in the music industry. With millions of…

Influence: 58.84% Fanbase: 40.22% Trending: 68.15% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sprayground • 46.37% • Very Strong

As of 2025-08-16

473,186

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 18:53:58 UTC

Genres

r&b, funk & soultrap soulhip-hop & raptraphip-hop/rapunderground hip hopvapor traphip hop

Biography

24HRS, the multifaceted artist from Atlanta, has achieved significant success as a singer, rapper, and executive in the music industry. With millions of streams on Spotify and Soundcloud, and multiple hit videos on YouTube, he has established himself as a prominent figure in the music scene. His latest album, Houses On the Hill, executive produced by Ty Dolla $ign and Hit-Boy, showcases his ambition, success, and unwavering passion for his craft. Known for his collaborative prowess and ability to make a lasting impact in the entertainment industry, 24HRS continues to influence culture with his dynamic and versatile approach to music.

Top Brand Affinities

Report Date: 2025-08-16

24hrs performs best with fans in the 18-24 range, concentrated in UNITED STATES, NIGERIA, BRAZIL. Audience composition is heavily male (81%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 668 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Sprayground, Warner Music, Spinrilla, signaling clear alignment with Exclusive merchandise drops, Collaborative fashion lines, Limited edition vinyl releases. If the brief is to seed a message that travels organically, 24hrs is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 24hrs score 0.24% — Low bucket.

Brand: SpraygroundBrand: Warner MusicBrand: Spinrilla Product: Exclusive merchandise dropsProduct: Collaborative fashion linesProduct: Limited edition vinyl releases

Followers:473,186

Engagements:1,122

Rate:0.2%

Posts:251

Avg Likes:1,122

Avg Comments:124

Avg Views:668

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 473,186 · Engagements 1,122 · Rate 0.2% Posts 251 · Views 668 · Avg Likes 1,122 · Avg Comments 124 · Avg Views 668	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 37% 13-17: 6% 35-44: 5%	Largest: 18-24 (51%); next: 25-34 (37%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (49%) NIGERIA (6%) BRAZIL (4%) CANADA (4%) FRANCE (3%)	Top regions: UNITED STATES (49%), NIGERIA (6%), BRAZIL (4%)
Platform Engagement	Instagram: 1,104 avg likes/post · Youtube: 668 avg views/post	Best reach: Youtube 668 avg views; best engagement: Instagram 1,104 avg likes

Top Brand Affinities

Sprayground

Accessories (Bags, Eyewear, Etc.)

Score: 46.37

Warner Music

Entertainment & Media

Score: 39.64

Spinrilla

Entertainment & Media

Score: 38.30

True Religion

Apparel & Fashion

Score: 36.84

Palm Angels

Apparel & Fashion

Score: 31.49

Live Nation

Entertainment

Score: 22.53

New Era

Apparel & Fashion

Score: 18.26

WNBA

Sports & Outdoors

Score: 16.35

Pro Tools

Tools, DIY & Garden

Score: 16.29

Marni

Apparel & Fashion

Score: 14.42

Amazon Music

Entertainment & Media

Score: 14.24

SoundCloud

Entertainment

Score: 13.43

Recommendations

Products & Services

Exclusive merchandise drops
Collaborative fashion lines
Limited edition vinyl releases
VIP concert experiences
Music production workshops
Branded headphones or audio gear
Online masterclasses with the artist
Fan club memberships with perks

Marketing Angles

Highlight collaborations with popular brands
Emphasize the artist's Atlanta roots and culture
Leverage social media for behind-the-scenes content
Create interactive fan engagement campaigns
Utilize storytelling in marketing to connect emotionally
Focus on the artist's journey and success narrative

Content Themes

Behind-the-scenes of music production
Collaborative projects with other artists
Lifestyle content showcasing fashion and culture
Fan shoutouts and engagement posts
Music video teasers and previews
Personal stories and experiences in the industry

Partnership Brands

Warner Music
True Religion
Palm Angels
Live Nation
Amazon Music
SoundCloud
Beats Electronics
Hennessy
Nike
Adidas
MTV
ESPN
Monster Beverage
Urban Outfitters
Supreme
Kappa
Champion
Gucci
Balenciaga
Fendi

Brand	Category	Score
Sprayground	Accessories (Bags, Eyewear, Etc.)	46.37
Warner Music	Entertainment & Media	39.64
Spinrilla	Entertainment & Media	38.30
True Religion	Apparel & Fashion	36.84
Palm Angels	Apparel & Fashion	31.49
Live Nation	Entertainment	22.53
New Era	Apparel & Fashion	18.26
WNBA	Sports & Outdoors	16.35
Pro Tools	Tools, DIY & Garden	16.29
Marni	Apparel & Fashion	14.42
Amazon Music	Entertainment & Media	14.24
SoundCloud	Entertainment	13.43
Akai	Consumer Electronics	13.29
Alexander McQueen	Apparel & Fashion	13.11
Maybach	Automotive	10.77
Maison Margiela	Apparel & Fashion	10.20
Kappa	Apparel & Fashion	9.06
Sneaker News	Footwear	8.78
Moncler	Apparel & Fashion	8.42
Beats Electronics	Audio & Music Gear	8.23
Kodak	Cameras & Photography	7.88
Hennessy	Alcoholic Beverages	7.69
Lanvin	Apparel & Fashion	7.50
Pioneer	Audio & Music Gear	7.23
Ableton	Audio & Music Gear	7.03
Champion	Apparel & Fashion	6.96
Philips	Consumer Electronics	6.93
Andis	Beauty & Personal Care	6.71
iHeartRadio Music Awards	Entertainment	5.92
Spotify Music	Entertainment & Media	5.40
Supreme	Apparel & Fashion	5.20
Coach	Accessories (Bags, Eyewear, Etc.)	5.09
Nice Kicks	Apparel & Fashion	4.97
Urban Outfitters	Apparel & Fashion	4.87
NBA	Sports & Outdoors	4.76
Sneakerhead	Footwear	4.32
MTV	Entertainment	4.21
Los Angeles Lakers	Sports & Outdoors	4.08
Versace	Apparel & Fashion	4.00
Monster Beverage	Beverages	3.99
ESPN	Entertainment & Media	3.97
Balenciaga	Apparel & Fashion	3.78
Fendi	Luxury & Designer	3.73
Ferragamo	Apparel & Fashion	3.60
FashionNova	Apparel & Fashion	3.56
Sprite	Beverages	3.56
Barber Shop Connect	Beauty & Personal Care	3.46
Paramount Pictures	Entertainment	3.43
Gucci	Luxury & Designer	3.42
Dolce & Gabbana	Apparel & Fashion	3.41