1tbsp
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
28,541
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 08:25:42 UTC
Genres
Biography
1tbsp speaks to 18-24 & 25-34 audiences with measurable traction in key English-speaking markets. Composition is heavily male (75%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,552 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ableton, Mixcloud, MOOG, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 28,541 · Engagements 1,374 · Rate 4.8% Posts 229 · Views 2,552 · Avg Likes 1,366 · Avg Comments 27 · Avg Views 2,552 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 35% 35-44: 10% 13-17: 6% |
Largest: 18-24 (48%); next: 25-34 (35%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries | No country breakdown. | |
| Platform Engagement | Instagram: 1,282 avg likes/post · Youtube: 2,552 avg views/post | Best reach: Youtube 2,552 avg views; best engagement: Instagram 1,282 avg likes |
Top Brand Affinities
Ableton
Mixcloud
MOOG
SoundCloud
Coachella
Pioneer
Maison Margiela
Vivienne Westwood
Lollapalooza
Kodak
JACQUEMUS
Glossier
| Brand | Category | Score |
|---|---|---|
| Ableton | 27.13 | |
| Mixcloud | 22.87 | |
| MOOG | 18.52 | |
| SoundCloud | 14.59 | |
| Coachella | 11.56 | |
| Pioneer | 10.53 | |
| Maison Margiela | 9.84 | |
| Vivienne Westwood | 9.34 | |
| Lollapalooza | 8.58 | |
| Kodak | 8.33 | |
| JACQUEMUS | 8.20 | |
| Glossier | 8.19 | |
| Acne Studios | 7.96 | |
| Amazon Music | 7.78 | |
| Spotify Music | 5.83 | |
| Dr. Martens | 5.30 | |
| Urban Outfitters | 4.64 | |
| Stüssy | 4.56 | |
| Sunnies Studios | 4.48 | |
| Carhartt | 4.19 | |
| Polaroid | 4.00 | |
| Fujifilm | 3.92 | |
| Abercrombie & Fitch | 3.88 | |
| Oculus | 3.43 | |
| BALMAIN | 3.26 | |
| Beats Electronics | 3.23 | |
| Aperol | 2.50 | |
| Airbnb | 2.48 | |
| Tomorrowland | 2.45 | |
| Balenciaga | 2.39 | |
| Prada | 2.32 | |
| Adobe | 2.28 | |
| A Game of Tones | 2.08 | |
| Pepsi | 2.05 | |
| Supreme | 2.00 | |
| Paramount Pictures | 1.97 | |
| Tinder | 1.96 | |
| ASOS | 1.92 | |
| Showtime | 1.83 | |
| Guinness | 1.81 | |
| Converse | 1.69 | |
| Nintendo | 1.66 | |
| Fenty beauty | 1.65 | |
| Sprite | 1.54 | |
| Vogue | 1.54 | |
| ASICS | 1.53 | |
| Versace | 1.51 | |
| Chrysler | 1.50 | |
| Red Bull | 1.49 | |
| Bershka | 1.47 |
Official Profiles
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LoginArtist: 1tbsp
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-29 22:00 UTC | Rhythm and Vines 2025 | Waiohika Estate Vineyard | Gisborne, New Zealand | moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io moshtix-nz.pxf.io |
