16 Horsepower

16 Horsepower

Country: US

Influential: 51.85% Fanbase: 27.72% Trending: 63.92%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-16

7,120

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

Updated 2025-10-03 18:56:23 UTC

Genres

countrygothic americanacountryalternativealternative countryalternative

Scores

Score: DMDB 51.90% | Fanbase 27.70% | Trending 63.90% | CAREER STAGE: MID_LEVEL

Biography

16 Horsepower, a Denver-based alternative country band led by David Eugene Edwards, gained recognition for their blend of rural Americana and edgy country-rock. With a lineup that evolved over the years, the band released their debut EP in 1995 and followed up with the Sackcloth 'n' Ashes album in 1996, featuring a cameo from Gordon Gano of Violent Femmes.

After various lineup changes, 16 Horsepower released albums like Low Estate and Secret South before taking a break from recording. They returned with Hoarse in 2001 and Folklore in 2002, showcasing their distinctive sound. The band's legacy was further celebrated with releases like Olden and Yours Truly, a retrospective collection of fan-favorite tracks and rare recordings.
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16 Horsepower Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

16 Horsepower speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, GREECE, FRANCE. Composition is heavily male (64%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,050,514 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near American Apparel, Fender Musical Instruments, Spotify, suggesting category lift in Vinyl records of latest albums, Merchandise like t-shirts and hats, Exclusive live concert tickets. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist 16 Horsepower score 181.00%Very Strong bucket.
Product: Vinyl records of latest albumsProduct: Merchandise like t-shirts and hatsProduct: Exclusive live concert tickets
Followers:7,120
Engagements:12,887
Rate:181.0%
Posts:3
Views:2,050,514
Avg Likes:12,351
Avg Comments:692
Avg Views:2,050,514

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 7,120 · Engagements 12,887 · Rate 181.0%
Posts 3 · Views 2,050,514 · Avg Likes 12,351 · Avg Comments 692 · Avg Views 2,050,514
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 34%
18-24: 27%
35-44: 21%
45-64: 16%
Largest: 25-34 (34%); next: 18-24 (27%)
Gender Split Female: 36%
Male: 64%
Non-binary/Other: 0%
Skews male (64%)
Top Countries UNITED STATES (21%)
GREECE (16%)
FRANCE (7%)
NETHERLANDS (6%)
CANADA (5%)
Top regions: UNITED STATES (21%), GREECE (16%), FRANCE (7%)
Platform Engagement Youtube: 2,050,514 avg views/post Best reach: Youtube 2,050,514 avg views; best engagement: Youtube 12,351 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.

Recommendations

Products & Services
  • Vinyl records of latest albums
  • Merchandise like t-shirts and hats
  • Exclusive live concert tickets
  • Digital downloads of discography
  • Music streaming subscriptions
  • Collaborative playlists on Spotify
  • Fan club memberships
  • Behind-the-scenes content access
Marketing Angles
  • Highlight the band's unique blend of gothic Americana and country
  • Leverage nostalgia for 90s alternative country
  • Engage fans with storytelling through music
  • Promote live performances in intimate venues
  • Utilize social media for fan interaction and Q&A sessions
  • Create themed playlists that resonate with the audience's lifestyle
Content Themes
  • Behind-the-scenes looks at recording sessions
  • Fan stories and testimonials
  • Live performance highlights
  • Music video teasers and releases
  • Collaborations with other artists
  • Cultural influences on their music
Partnership Brands
  • American Apparel
  • Fender Musical Instruments
  • Spotify
  • Vinyl Me, Please
  • Red Bull Music
  • Urban Outfitters
  • Local craft breweries
  • Music festivals
  • Record labels focusing on Americana
  • Outdoor gear brands
Brand Category Score
Affinity data is not available yet for this artist. Use the “Open Full Social Media Report” button above to view current social stats.

Official Profiles

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Artist: 16 Horsepower

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired 16 Horsepower today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 01:18:42 Nobody 'cept You Radio Alpa Paris, FR 203
2025-08-22 00:15:08 The Denver Grab Radio Dijon Campus Dijon, FR 293

Popularity (2025-10-02)

Platform%
No data.