12AM
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
48,257
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 17:12:22 UTC
Genres
Scores
Biography
Amidst the shattered fragments of a broken heart, hope flickers faintly like a distant melody waiting to be heard. Through the tears and pain, there lies a resilience that whispers of healing and renewal. The journey from heartbreak to healing is a symphony of emotions, each note carrying the promise of a brighter tomorrow where the heart can once again find its rhythm.
12AM speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, CANADA, INDIA. Composition is heavily male (62%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (12,825 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Spotify, Apple Music, YouTube, suggesting category lift in Merchandise featuring album art, Exclusive behind-the-scenes content, Virtual meet-and-greet experiences. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 48,257 · Engagements 235 · Rate 0.5% Posts 211 · Views 13,989 · Avg Likes 210 · Avg Comments 13 · Avg Views 13,989 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 31% 13-17: 7% 35-44: 5% |
Largest: 18-24 (56%); next: 25-34 (31%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (27%) CANADA (16%) INDIA (13%) BRAZIL (6%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (27%), CANADA (16%), INDIA (13%) |
| Platform Engagement | Instagram: 11 avg likes/post · Tiktok: 1,164 avg views/post · Youtube: 12,825 avg views/post | Best reach: Youtube 12,825 avg views; best engagement: Youtube 136 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise featuring album art
- Exclusive behind-the-scenes content
- Virtual meet-and-greet experiences
- Collaborative playlists on streaming platforms
- Music production tutorials
- Heartbreak-themed merchandise
- Vinyl records of latest releases
- Limited edition signed posters
Marketing Angles
- Emphasize emotional connection in marketing
- Utilize storytelling in social media campaigns
- Leverage TikTok for viral challenges
- Engage fans with interactive content
- Highlight resilience and healing themes
- Create partnerships with mental health organizations
Content Themes
- Heartbreak and healing
- Emotional storytelling through music
- Behind-the-scenes of music creation
- Fan stories and experiences
- Collaborations with other artists
- Live performance highlights
Partnership Brands
- Spotify
- Apple Music
- YouTube
- Urban Outfitters
- Bumble
- Headspace
- Tidal
- Red Bull
- Coca-Cola
- Nike
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: 12AM
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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| Aired At | Song | Station | Location | Duration (s) |
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Popularity (2025-10-02)
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|---|---|
| No data. | |