10cm
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,550,423
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 18:43:11 UTC
Genres
Biography
10cm stands out with 18-24 & 25-34 audiences across SOUTH KOREA, THAILAND, INDONESIA. The profile is heavily female (67%), and content lands hardest on Tiktok, where posts average 91,550 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with GENTLE MONSTER, A.P.C., Innisfree, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes 10cm a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,550,423 · Engagements 18,150 · Rate 1.2% Posts 3,359 · Views 107,816 · Avg Likes 17,909 · Avg Comments 207 · Avg Views 107,816 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 23% 13-17: 13% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (23%) |
| Gender Split |
Female: 67% Male: 34% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
SOUTH KOREA (64%) THAILAND (5%) INDONESIA (5%) UNITED STATES (4%) PHILIPPINES (3%) |
Top regions: SOUTH KOREA (64%), THAILAND (5%), INDONESIA (5%) |
| Platform Engagement | Instagram: 14,263 avg likes/post · Tiktok: 91,550 avg views/post · Youtube: 16,266 avg views/post | Best reach: Tiktok 91,550 avg views; best engagement: Instagram 14,263 avg likes |
Top Brand Affinities
GENTLE MONSTER
A.P.C.
Innisfree
Shake Shack
Style Nanda
Summit Entertainment
LG Group
Movistar
Snoopy And The Peanuts Gang
Prismacolor
Hyundai
Pfizer
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | Accessories (Bags, Eyewear, Etc.) | 17.60 |
| A.P.C. | Apparel & Fashion | 11.96 |
| Innisfree | Beauty & Personal Care | 10.17 |
| Shake Shack | Restaurants & Food Service | 10.16 |
| Style Nanda | Apparel & Fashion | 10.06 |
| Summit Entertainment | Entertainment | 8.90 |
| LG Group | Consumer Electronics | 4.76 |
| Movistar | Telecom & Internet Services | 4.49 |
| Snoopy And The Peanuts Gang | Entertainment | 4.26 |
| Prismacolor | Books, Stationery & Office | 3.61 |
| Hyundai | Automotive | 3.56 |
| Pfizer | Health & Wellness | 3.48 |
| Fila | Apparel & Fashion | 3.30 |
| Daniel Wellington | Jewelry & Watches | 3.28 |
| Jollibee | Restaurants & Food Service | 3.23 |
| KFC | Restaurants & Food Service | 3.14 |
| Cafecito | Food & Snacks | 3.06 |
| Lush | Beauty & Personal Care | 2.41 |
| IKEA | Home & Furniture | 2.34 |
| UNIQLO | Apparel & Fashion | 2.34 |
| Lacoste | Apparel & Fashion | 2.11 |
| Tiffany | Jewelry & Watches | 2.10 |
| Calvin Klein | Apparel & Fashion | 1.97 |
| Starbucks | Beverages | 1.91 |
| KitKat | Snacks & Confectionery | 1.90 |
| League of Legends | Gaming & Esports (Software/Titles) | 1.82 |
| H&M | Apparel & Fashion | 1.81 |
| Costco | Grocery & Pantry | 1.69 |
| Polo Ralph Lauren | Apparel & Fashion | 1.68 |
| Pixar | Entertainment | 1.53 |
| shein | Apparel & Fashion | 1.50 |
| New Balance | Footwear | 1.46 |
| Maybelline | Beauty & Personal Care | 1.42 |
| Supreme | Apparel & Fashion | 1.40 |
| Louis Vuitton | Luxury & Designer | 1.37 |
| SWAROVSKI | Jewelry & Watches | 1.35 |
| Michael Kors | Apparel & Fashion | 1.32 |
| SheInside | Apparel & Fashion | 1.30 |
| Christian Dior | Luxury & Designer | 1.28 |
| Fujifilm | Cameras & Photography | 1.24 |
| Coca-Cola | Beverages | 1.20 |
| Walt Disney | Entertainment | 1.20 |
| Ferrero | Food & Snacks | 1.18 |
| Yves Saint Laurent | Apparel & Fashion | 1.12 |
| Pokemon Go | Gaming & Esports (Software/Titles) | 1.11 |
| Tiffany & Co | Jewelry & Watches | 1.11 |
| OREO | Snacks & Confectionery | 1.09 |
| Airbnb | Travel & Hospitality | 1.07 |
| Dodge | Automotive | 1.03 |
| Samsung Group | Consumer Electronics | 1.01 |
Official Profiles
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LoginArtist: 10cm
The map shows every radio station that aired 10cm today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 21:09:43 | Gradation | SBS 러브 FM-SBS 라디오 | Seoul, KR | 197 |
| 2025-08-22 20:39:02 | To Reach You | Power 93.5 fm | Puerto La Cruz, VE | 120 |
| 2025-08-22 19:03:06 | 쓰담쓰담 Sseudam Sseudam (Caress) | Arirang Radio | Jeju, KR | 238 |
| 2025-08-22 16:47:38 | To Reach You | SBS 러브 FM-SBS 라디오 | Seoul, KR | 154 |
| 2025-08-22 15:38:36 | CDEFG | SBS 러브 FM-SBS 라디오 | Seoul, KR | 172 |
| 2025-08-22 12:30:16 | To Reach You | Power 93.5 fm | Puerto La Cruz, VE | 151 |
| 2025-08-22 09:24:17 | CDEFG | SBS 러브 FM-SBS 라디오 | Seoul, KR | 168 |
| 2025-08-22 05:54:36 | To Reach You | MBC Pyojun Radio Main | Seoul, KR | 150 |
| 2025-08-22 05:54:31 | To Reach You | MBC-FM | Seoul, KR | 150 |
| 2025-08-22 04:03:07 | 쓰담쓰담 Sseudam Sseudam (Caress) | Arirang Radio | Jeju, KR | 239 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
