10cm
Genres
popk-popkorean popasiank-indie
Influential: 0.00%
Fanbase: 0.00%
Trending: 0.00%
Report Date: 2025-08-15
0
Total Streams
1,550,423
Social Media Followers
00:00:00
Hours Airplay
CAREER STAGE: MAINSTREAM
Biography
10cm is a South Korean indie pop project led by singer Kwon Jung-yoel that gained popularity in the middle of the 2010s with their amiable acoustic style. The duo, named after the ten-centimeter height difference between its members, Kwon and Yoon, established their low-key folk-pop sound through an EP in 2010 and went on to release successful albums like 1.0, 2.0, and 3.0, with the latter reaching number nine on the Gaon albums chart. Known for chart-topping singles like "What the Spring?" and "My Eyes," which featured in the Guardian: The Lonely and Great God soundtrack, 10cm solidified their place in the Korean music scene with their distinctive sound and musical achievements.
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Report Date: 2025-08-15
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist 10cm score
1.17% — Moderate bucket.
Brand: GENTLE MONSTER
Brand: A.P.C.
Brand: Innisfree
Followers:1,550,423
Engagements:18,150
Rate:1.2%
Posts:3,359
Views:107,816
Avg Likes:17,909
Avg Comments:207
Avg Views:107,816
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,550,423 · Engagements 18,150 · Rate 1.2% Posts 3,359 · Views 107,816 · Avg Likes 17,909 · Avg Comments 207 · Avg Views 107,816 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
18-24: 59% 25-34: 23% 13-17: 13% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (23%) |
| Gender Split |
Female: 67% Male: 34% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
SOUTH KOREA (64%) THAILAND (5%) INDONESIA (5%) UNITED STATES (4%) PHILIPPINES (3%) |
Top regions: SOUTH KOREA (64%), THAILAND (5%), INDONESIA (5%) |
| Platform Engagement | Instagram: 14,263 avg likes/post · Tiktok: 91,550 avg views/post · Youtube: 16,266 avg views/post | Best reach: Tiktok 91,550 avg views; best engagement: Instagram 14,263 avg likes |
Top Brand Affinities
GENTLE MONSTER
Accessories (Bags, Eyewear, Etc.)
Score: 17.60
A.P.C.
Apparel & Fashion
Score: 11.96
Innisfree
Beauty & Personal Care
Score: 10.17
Shake Shack
Restaurants & Food Service
Score: 10.16
Style Nanda
Apparel & Fashion
Score: 10.06
Summit Entertainment
Entertainment
Score: 8.90
LG Group
Consumer Electronics
Score: 4.76
Movistar
Telecom & Internet Services
Score: 4.49
Snoopy And The Peanuts Gang
Entertainment
Score: 4.26
Prismacolor
Books, Stationery & Office
Score: 3.61
Hyundai
Automotive
Score: 3.56
Pfizer
Health & Wellness
Score: 3.48
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | Accessories (Bags, Eyewear, Etc.) | 17.60 |
| A.P.C. | Apparel & Fashion | 11.96 |
| Innisfree | Beauty & Personal Care | 10.17 |
| Shake Shack | Restaurants & Food Service | 10.16 |
| Style Nanda | Apparel & Fashion | 10.06 |
| Summit Entertainment | Entertainment | 8.90 |
| LG Group | Consumer Electronics | 4.76 |
| Movistar | Telecom & Internet Services | 4.49 |
| Snoopy And The Peanuts Gang | Entertainment | 4.26 |
| Prismacolor | Books, Stationery & Office | 3.61 |
| Hyundai | Automotive | 3.56 |
| Pfizer | Health & Wellness | 3.48 |
| Fila | Apparel & Fashion | 3.30 |
| Daniel Wellington | Jewelry & Watches | 3.28 |
| Jollibee | Restaurants & Food Service | 3.23 |
| KFC | Restaurants & Food Service | 3.14 |
| Cafecito | Food & Snacks | 3.06 |
| Lush | Beauty & Personal Care | 2.41 |
| IKEA | Home & Furniture | 2.34 |
| UNIQLO | Apparel & Fashion | 2.34 |
| Lacoste | Apparel & Fashion | 2.11 |
| Tiffany | Jewelry & Watches | 2.10 |
| Calvin Klein | Apparel & Fashion | 1.97 |
| Starbucks | Beverages | 1.91 |
| KitKat | Snacks & Confectionery | 1.90 |
| League of Legends | Gaming & Esports (Software/Titles) | 1.82 |
| H&M | Apparel & Fashion | 1.81 |
| Costco | Grocery & Pantry | 1.69 |
| Polo Ralph Lauren | Apparel & Fashion | 1.68 |
| Pixar | Entertainment | 1.53 |
| shein | Apparel & Fashion | 1.50 |
| New Balance | Footwear | 1.46 |
| Maybelline | Beauty & Personal Care | 1.42 |
| Supreme | Apparel & Fashion | 1.40 |
| Louis Vuitton | Luxury & Designer | 1.37 |
| SWAROVSKI | Jewelry & Watches | 1.35 |
| Michael Kors | Apparel & Fashion | 1.32 |
| SheInside | Apparel & Fashion | 1.30 |
| Christian Dior | Luxury & Designer | 1.28 |
| Fujifilm | Cameras & Photography | 1.24 |
| Coca-Cola | Beverages | 1.20 |
| Walt Disney | Entertainment | 1.20 |
| Ferrero | Food & Snacks | 1.18 |
| Yves Saint Laurent | Apparel & Fashion | 1.12 |
| Pokemon Go | Gaming & Esports (Software/Titles) | 1.11 |
| Tiffany & Co | Jewelry & Watches | 1.11 |
| OREO | Snacks & Confectionery | 1.09 |
| Airbnb | Travel & Hospitality | 1.07 |
| Dodge | Automotive | 1.03 |
| Samsung Group | Consumer Electronics | 1.01 |
Total Streams (2025-08-23)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-23)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-22)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-21 ? 2025-08-22
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| 5a75ad0d-e704-490f-90d8-c3e7cbd1feb7 | 0.00 | 5.67 | +5.67 |
| 65f21622-0457-48d7-b882-74500494984d | 0.00 | 12.08 | +12.08 |
| abffcabc-ba06-4123-9649-a0496ed7a86a | 0.00 | 3.28 | +3.28 |
| b53c4d4a-4eff-11ea-ae6b-e4434b16cb78 | 0.00 | 7.95 | +7.95 |
Streams & Royalties
| Metric | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |