The Weeknd

The Weeknd — pop artist from CA.

The Weeknd, born Abel Tesfaye, is an alternative R&B artist who has transitioned into a pop sensation with emotionally charged lyrics that have propelled him…

Influence: 96.96% Fanbase: 99.21% Trending: 95.83% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 3.45% • Very Strong

As of 2025-10-05

127,173,230

Social Media Followers

As of 2025-10-05

00:00:00

Hours Airplay

2025-11-07 11:22:18 UTC

Genres

poppopcanadian popmainstream popr&b, funk & soulr&b/soulcanadian contemporary r&bcontemporary r&b

Biography

The Weeknd, born Abel Tesfaye, is an alternative R&B artist who has transitioned into a pop sensation with emotionally charged lyrics that have propelled him to multi-platinum success and Grammy accolades. Making his mark in the early 2010s with introspective ballads that defied mainstream conventions, Tesfaye quickly rose to stardom with hits like "Love Me Harder" with Ariana Grande and "I Can't Feel My Face." His distinct sound and collaborations with industry heavyweights like Drake and Beyoncé have solidified his status as a solo artist, leading to widespread acclaim and chart-topping success.

Debuting as The Weeknd in 2010 with a series of YouTube uploads, Tesfaye's mixtapes, including the acclaimed Trilogy, showcased a blend of contemporary R&B influences and innovative production. With a string of successful singles like "The Hills" and "Can't Feel My Face," Tesfaye's album Beauty Behind the Madness earned critical praise and multiple Grammy wins, establishing him as a force to be reckoned with in the music industry. Continuously pushing boundaries with his music, The Weeknd's evolution from enigmatic newcomer to chart-topping superstar underscores his enduring impact on the music landscape.

Top Brand Affinities

Report Date: 2025-10-05

The Weeknd performs best with fans in the 18-24 range, concentrated in UNITED STATES, INDIA, BRAZIL. Audience composition is heavily male (57%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 4,212,996 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Lollapalooza, FashionNova, Hennessy, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Weeknd is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Weeknd score 0.81% — Low bucket.

Brand: LollapaloozaBrand: FashionNovaBrand: Hennessy

Followers:127,173,230

Engagements:1,027,423

Rate:0.8%

Posts:1,597

Avg Likes:1,012,450

Avg Comments:9,372

Avg Views:5,962,996

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 127,173,230 · Engagements 1,027,423 · Rate 0.8% Posts 1,597 · Views 5,962,996 · Avg Likes 1,012,450 · Avg Comments 9,372 · Avg Views 5,962,996	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 7% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (23%) INDIA (8%) BRAZIL (7%) MEXICO (5%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (23%), INDIA (8%), BRAZIL (7%)
Platform Engagement	Instagram: 805,739 avg likes/post · Tiktok: 1,750,000 avg views/post · Youtube: 4,212,996 avg views/post	Best reach: Youtube 4,212,996 avg views; best engagement: Instagram 805,739 avg likes

Top Brand Affinities

Lollapalooza

Score: 3.45

FashionNova

Score: 3.27

Hennessy

Score: 3.17

Urban Outfitters

Score: 2.79

SoundCloud

Score: 2.66

Kylie Cosmetics

Score: 2.54

MTV

Score: 2.47

Beats Electronics

Score: 2.34

Timberland

Score: 2.34

Supreme

Score: 2.26

AMC

Score: 2.20

Polo Ralph Lauren

Score: 2.15

Brand	Category	Score
Lollapalooza		3.45
FashionNova		3.27
Hennessy		3.17
Urban Outfitters		2.79
SoundCloud		2.66
Kylie Cosmetics		2.54
MTV		2.47
Beats Electronics		2.34
Timberland		2.34
Supreme		2.26
AMC		2.20
Polo Ralph Lauren		2.15
Victoria's Secret		2.12
Busch		2.09
shein		2.07
Coachella		2.03
The North Face		1.99
Sephora		1.93
Forever 21		1.93
Sneakerhead		1.92
Vans		1.89
ASOS		1.88
Versace		1.88
Chrysler		1.87
UFC		1.81
Fenty beauty		1.81
Guess		1.77
Budweiser		1.76
Grand Theft Auto		1.74
Tarte Cosmetics		1.71
Hollister Co		1.70
Walmart		1.68
Spotify Music		1.67
Rolex		1.67
Gucci		1.66
Snapseed		1.64
Aperol		1.64
NBA		1.64
Sprite		1.63
Louis Vuitton		1.62
SheInside		1.62
Anastasia Beverly Hills		1.62
Vogue		1.61
Showtime		1.61
Bershka		1.61
NYX Cosmetics		1.55
Calvin Klein		1.55
Nike		1.54
CBS		1.50
Bentley		1.50