Taylor Swift

Taylor Swift — pop artist from US.

Taylor Swift is a pop superstar who successfully transitioned from country to mainstream, showcasing her sharp songwriting skills and mass appeal across albums…

Influence: 100.00% Fanbase: 100.00% Trending: 100.00% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 3.56% • Very Strong

As of 2025-10-06

376,220,853

Social Media Followers

As of 2025-10-06

00:00:00

Hours Airplay

2025-10-15 15:59:25 UTC

Genres

poppost-teen poppopcountry popmainstream pop

Biography

Taylor Swift is a pop superstar who successfully transitioned from country to mainstream, showcasing her sharp songwriting skills and mass appeal across albums like Fearless and Speak Now. She quickly rose to superstardom with hits like "Love Story" and "You Belong with Me," and continued to dominate the pop world with albums like 1989 and Reputation. Swift's recent releases, folklore and Evermore, along with re-recordings of her back catalog, solidified her position at the top of the music industry.

Born in Pennsylvania to a family with a background in finance, Swift's early interest in music led her to Nashville at a young age to pursue her career. With hits like "Teardrops on My Guitar" and "Our Song," she quickly gained attention in the industry, signing with Big Machine Records and releasing her debut album in 2006. Swift's subsequent albums, including the Grammy-winning Fearless and the chart-topping Red, further cemented her status as a music icon. Her recent ventures into re-recording her catalog and the release of the album Midnights in 2022 continue to showcase her versatility and enduring popularity.

Top Brand Affinities

Report Date: 2025-10-06

Taylor Swift reliably reaches 18-24 & 25-34 audiences in UNITED STATES, INDIA, PHILIPPINES. The base is heavily female (64%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (26,950,000 avg views per post); Instagram layers on depth and replies. The audience sits near Jollibee, H&M, MTV, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Taylor Swift score 2.31% — Strong bucket.

Brand: JollibeeBrand: H&MBrand: MTV

Followers:376,220,853

Engagements:8,687,963

Rate:2.3%

Posts:1,359

Avg Likes:8,460,102

Avg Comments:49,868

Avg Views:27,571,712

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 376,220,853 · Engagements 8,687,963 · Rate 2.3% Posts 1,359 · Views 27,571,712 · Avg Likes 8,460,102 · Avg Comments 49,868 · Avg Views 27,571,712	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 26% 13-17: 10% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (26%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (17%) INDIA (11%) PHILIPPINES (9%) BRAZIL (7%) INDONESIA (5%)	Top regions: UNITED STATES (17%), INDIA (11%), PHILIPPINES (9%)
Platform Engagement	Instagram: 5,909,547 avg likes/post · Tiktok: 26,950,000 avg views/post · Youtube: 621,712 avg views/post	Best reach: Tiktok 26,950,000 avg views; best engagement: Instagram 5,909,547 avg likes

Top Brand Affinities

Jollibee

Score: 3.56

H&M

Score: 2.77

MTV

Score: 2.35

ASOS

Score: 2.29

Lollapalooza

Score: 2.09

Showtime

Score: 2.01

Dr. Martens

Score: 2.00

shein

Score: 1.98

Under Armour

Score: 1.95

Pic Collage

Score: 1.78

SheInside

Score: 1.75

Forever 21

Score: 1.74

Brand	Category	Score
Jollibee		3.56
H&M		2.77
MTV		2.35
ASOS		2.29
Lollapalooza		2.09
Showtime		2.01
Dr. Martens		2.00
shein		1.98
Under Armour		1.95
Pic Collage		1.78
SheInside		1.75
Forever 21		1.74
Aperol		1.71
L'Oréal Paris		1.54
Michael Kors		1.51
Guinness		1.45
Target		1.42
Polaroid		1.32
Lush		1.31
Beats Electronics		1.30
Guess		1.27
Starbucks		1.22
Versace		1.21
Pandora		1.18
OREO		1.17
Costco		1.17
Ferrari		1.17
Ray-Ban		1.15
WWE		1.14
FashionNova		1.13
Yves Saint Laurent		1.12
Polo Ralph Lauren		1.10
Tommy Hilfiger		1.09
Chipotle Mexican Grill		1.09
Puma		1.08
Walt Disney		1.06
Vogue		1.06
Calvin Klein		1.06
Activision Blizzard		1.03
National Geographic		1.02
SWAROVSKI		1.01
UFC		1.00
Pixar		0.99
Zara		0.97
DC Entertainment		0.96
Netflix		0.95
Balenciaga		0.95
NYX Cosmetics		0.94
Airbnb		0.94
Levi's		0.93