Swae Lee

Swae Lee — hip-hop & rap artist from US.

Swae is the dynamic half of Southern hip-hop duo Rae Sremmurd, known for his versatile sound and undeniable talent. Born as Khalif Malik Ibn Shaman Brown in…

Influence: 71.68% Fanbase: 63.62% Trending: 75.71% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 23.03% • Very Strong

As of 2025-08-20

11,802,102

Social Media Followers

As of 2025-08-20

00:00:00

Hours Airplay

2025-11-07 11:49:50 UTC

Genres

hip-hop & raptrapmelodic raphip-hop/rapcontemporary hip hophip hop

Biography

Swae is the dynamic half of Southern hip-hop duo Rae Sremmurd, known for his versatile sound and undeniable talent. Born as Khalif Malik Ibn Shaman Brown in Inglewood, California, Swae's musical journey began in Texas at a young age, where he honed his skills in production and audio engineering. Beyond his duo work, Swae has made a significant impact in the music industry, with hits like "Sunflower" and "Unforgettable" showcasing his singing abilities and impressive songwriting credits for artists like Beyoncé and Travis Scott. His melodic prowess extends beyond hip-hop, seamlessly blending into R&B, ballads, and electronica, solidifying him as a multifaceted artist to watch.

Top Brand Affinities

Report Date: 2025-08-20

Swae Lee resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, INDIA, BRAZIL. The demographic is heavily male (74%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 354,450 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Palm Angels, True Religion, Spinrilla maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Swae Lee score 0.84% — Low bucket.

Brand: Palm AngelsBrand: True ReligionBrand: Spinrilla

Followers:11,802,102

Engagements:44,278

Rate:0.4%

Posts:42

Avg Likes:44,278

Avg Comments:496

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,802,102 · Engagements 44,278 · Rate 0.4% Posts 42 · Views 0 · Avg Likes 44,278 · Avg Comments 496 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 8% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (26%) INDIA (7%) BRAZIL (7%) NIGERIA (3%) FRANCE (3%)	Top regions: UNITED STATES (26%), INDIA (7%), BRAZIL (7%)
Platform Engagement	Tiktok: 354,450 avg views/post · Youtube: 3,954 avg views/post	Best reach: Tiktok 354,450 avg views; best engagement: Tiktok 36,000 avg likes

Top Brand Affinities

Palm Angels

Score: 23.03

True Religion

Score: 22.18

Spinrilla

Score: 21.91

Moncler

Score: 10.63

Marni

Score: 10.35

Champion

Score: 10.19

New Era

Score: 9.44

Amazon Music

Score: 7.96

Alexander McQueen

Score: 7.40

Dsquared

Score: 6.79

Maybach

Score: 6.78

Stone Island

Score: 6.62

Brand	Category	Score
Palm Angels		23.03
True Religion		22.18
Spinrilla		21.91
Moncler		10.63
Marni		10.35
Champion		10.19
New Era		9.44
Amazon Music		7.96
Alexander McQueen		7.40
Dsquared		6.79
Maybach		6.78
Stone Island		6.62
SoundCloud		6.42
Maison Margiela		6.23
Kappa		5.69
Fendi		5.43
iHeartRadio Music Awards		4.89
Marc Jacobs		4.73
BALMAIN		4.43
Coach		4.42
Ableton		4.33
Rolls-Royce		4.27
Dr. Martens		4.27
Supreme		3.91
Kodak		3.82
FashionNova		3.81
Beats Electronics		3.72
Hilton		3.45
ESPN		3.42
GIVENCHY		3.13
NARS Cosmetics		2.94
Hennessy		2.91
Philips		2.88
Christian Louboutin		2.86
ASOS		2.81
Los Angeles Lakers		2.80
Polo Ralph Lauren		2.73
Urban Outfitters		2.68
Stüssy		2.67
Versace		2.65
NBA		2.60
Paramount Pictures		2.58
Monster Beverage		2.58
MTV		2.57
KENZO		2.55
Gymshark		2.54
Spotify Music		2.34
Timberland		2.30
Lacoste		2.27
The North Face		2.24