Offset
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-23
28,393,371
Social Media Followers
As of 2025-08-23
00:00:00
Hours Airplay
2025-11-07 11:20:15 UTC
Genres
Biography
Hailing from Lawrenceville, Georgia, Offset, born Kiari Kendrell Cephus, first made waves with Migos, achieving mainstream success with hits like "Versace" and acclaimed albums Culture and Culture II. His collaborative project Without Warning with 21 Savage and Metro Boomin reached the Top 5 of the Billboard 200 chart, bolstered by the triple-platinum smash "Ric Flair Drip." With a string of successful guest features and the release of his introspective single "Red Room," Offset continues to make waves as a dynamic force in the rap industry, showcasing his lyrical prowess and artistic growth.
Offset resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, FRANCE, SOUTH AFRICA. With a heavily male (75%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (616,585 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Spinrilla, Palm Angels, True Religion makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 28,393,371 · Engagements 391,327 · Rate 1.4% Posts 193 · Views 1,162,953 · Avg Likes 386,864 · Avg Comments 4,981 · Avg Views 1,162,953 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 37% 13-17: 6% 35-44: 5% |
Largest: 18-24 (51%); next: 25-34 (37%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (50%) FRANCE (4%) SOUTH AFRICA (3%) BRAZIL (3%) CANADA (3%) |
Top regions: UNITED STATES (50%), FRANCE (4%), SOUTH AFRICA (3%) |
| Platform Engagement | Instagram: 314,474 avg likes/post · Tiktok: 439,350 avg views/post · Youtube: 616,585 avg views/post | Best reach: Youtube 616,585 avg views; best engagement: Instagram 314,474 avg likes |
Top Brand Affinities
Spinrilla
Palm Angels
True Religion
Champion
Lanvin
Marni
Maybach
Alexander McQueen
Moncler
Hennessy
iHeartRadio Music Awards
Timberland
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 24.27 | |
| Palm Angels | 22.91 | |
| True Religion | 20.86 | |
| Champion | 11.85 | |
| Lanvin | 10.05 | |
| Marni | 9.27 | |
| Maybach | 8.10 | |
| Alexander McQueen | 6.96 | |
| Moncler | 6.58 | |
| Hennessy | 6.17 | |
| iHeartRadio Music Awards | 5.84 | |
| Timberland | 5.76 | |
| Maison Margiela | 5.67 | |
| Fendi | 5.62 | |
| Dsquared | 5.40 | |
| Kodak | 5.17 | |
| Steve Madden | 5.10 | |
| SoundCloud | 5.05 | |
| Dolce & Gabbana | 4.95 | |
| FashionNova | 4.75 | |
| BALMAIN | 4.58 | |
| Coach | 4.53 | |
| boohoo | 4.41 | |
| Margaritaville | 4.06 | |
| Carhartt | 3.86 | |
| ESPN | 3.80 | |
| Ferragamo | 3.78 | |
| TOM FORD | 3.73 | |
| Pull&Bear | 3.65 | |
| Versace | 3.54 | |
| The North Face | 3.39 | |
| Hermès | 3.21 | |
| GIVENCHY | 3.12 | |
| Supreme | 3.08 | |
| MTV | 2.99 | |
| Nickelodeon | 2.83 | |
| NBA | 2.73 | |
| Balenciaga | 2.70 | |
| Beats Electronics | 2.64 | |
| Sneakerhead | 2.58 | |
| Los Angeles Lakers | 2.57 | |
| NBC | 2.55 | |
| Rolls-Royce | 2.55 | |
| Moschino | 2.52 | |
| Guess | 2.45 | |
| Philips | 2.34 | |
| Christian Louboutin | 2.32 | |
| NFL | 2.30 | |
| Walmart | 2.20 | |
| shein | 2.19 |
Official Profiles
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LoginArtist: Offset
The map shows every radio station that aired Offset today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-08-22)
Total: 18,331,327
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
16,604,435 | 90.58% |
| [+] |
Last.fm |
1,320,978 | 7.21% |
| [+] |
Pandora |
405,914 | 2.21% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-08 03:30 UTC | Offset, NoCap, DeeBaby, K3, Lil Dump, NBA Youngboy, Mellow Rackz | Viejas Arena at Aztec Bowl San Diego State University | San Diego, United States | |
| 2025-11-08 04:00 UTC | Youngboy Never Broke Again, Offset, NoCap, DeeBaby, K3, Baby Mel, Mellow Rackz, Lil Dump | Viejas Arena | San Diego, United States | |
| 2025-11-10 04:00 UTC | Youngboy Never Broke Again, Offset, NoCap, NBA Youngboy | T-Mobile Arena | Las Vegas, United States | |
| 2025-11-12 04:00 UTC | Youngboy Never Broke Again, Offset, NoCap, DeeBaby, K3, Baby Mel, Lil Dump, Mellow Rackz, NBA Youngboy | Moda Center | Portland, United States | |
| 2025-11-13 04:00 UTC | Youngboy Never Broke Again, Offset, NoCap, DeeBaby, K3, Baby Mel, Lil Dump, Mellow Rackz, NBA Youngboy | Climate Pledge Arena | Seattle, United States | |
| 2025-11-15 03:00 UTC | Playboi Carti, Offset, Destroy Lonely, Ken Car$on, NoCap, DeeBaby, Homixide Gang, K3, PLAYBOIKIRA, Baby Mel, Apollo Red, Mellow Rackz, Lil Dump | Spectrum Center | Charlotte, United States |
