Mariah Carey

Mariah Carey — pop artist from US.

Mariah Carey is the best-selling female artist of all time, having sold over 200 million albums and achieved 19 Billboard Hot 100 #1 singles, the most by any…

Influence: 82.23% Fanbase: 80.23% Trending: 83.23% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 13.18% • Very Strong

As of 2025-09-26

37,820,887

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-07 08:43:49 UTC

Genres

popdance poppopmainstream popr&b, funk & soulr&burban contemporarycontemporary r&bsoul

Biography

Mariah Carey is the best-selling female artist of all time, having sold over 200 million albums and achieved 19 Billboard Hot 100 #1 singles, the most by any solo artist. She is a singer/songwriter/producer with numerous accolades, including multiple Grammy Awards, American Music Awards, Guinness World Records, and prestigious honors from Billboard, the World Music Awards, and BMI.

In addition to her musical achievements, Carey has made a significant impact beyond the industry. She has received recognition for her acting work, including a Breakthrough Performance Award at the Palm Springs International Film Festival. Carey is also known for her philanthropic efforts, supporting causes such as Save the Music, the Make-A-Wish Foundation, and the Elton John AIDS Foundation, and founding Camp Mariah to provide inner-city children with career development opportunities.

Top Brand Affinities

Report Date: 2025-09-26

Mariah Carey is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, PHILIPPINES. The audience is heavily female (59%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (1,400,000 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Shea Moisture, Jean Paul Gaultier, Barbie points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mariah Carey score 0.58% — Low bucket.

Brand: Shea MoistureBrand: Jean Paul GaultierBrand: Barbie

Followers:37,820,887

Engagements:219,915

Rate:0.6%

Posts:3,871

Avg Likes:206,948

Avg Comments:5,455

Avg Views:1,532,853

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,820,887 · Engagements 219,915 · Rate 0.6% Posts 3,871 · Views 1,532,853 · Avg Likes 206,948 · Avg Comments 5,455 · Avg Views 1,532,853	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 34% 35-44: 11% 13-17: 6%	Largest: 18-24 (43%); next: 25-34 (34%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (25%) BRAZIL (14%) PHILIPPINES (10%) UNITED KINGDOM (5%) INDONESIA (4%)	Top regions: UNITED STATES (25%), BRAZIL (14%), PHILIPPINES (10%)
Platform Engagement	Instagram: 104,951 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 132,853 avg views/post	Best reach: Tiktok 1,400,000 avg views; best engagement: Instagram 104,951 avg likes

Top Brand Affinities

Shea Moisture

Score: 13.18

Jean Paul Gaultier

Score: 10.74

Barbie

Score: 10.64

Steve Madden

Score: 9.90

JACQUEMUS

Score: 8.44

Amazon Music

Score: 8.32

boohoo

Score: 7.87

J.Crew

Score: 7.68

Loewe

Score: 6.88

ULTA Beauty

Score: 6.76

Alexander McQueen

Score: 6.28

Macy's

Score: 6.23

Brand	Category	Score
Shea Moisture		13.18
Jean Paul Gaultier		10.74
Barbie		10.64
Steve Madden		9.90
JACQUEMUS		8.44
Amazon Music		8.32
boohoo		7.87
J.Crew		7.68
Loewe		6.88
ULTA Beauty		6.76
Alexander McQueen		6.28
Macy's		6.23
Coach		5.91
KARL LAGERFELD		5.88
MISSGUIDED		5.66
BALMAIN		5.58
Jimmy Choo		5.31
NARS Cosmetics		5.28
MATTEL		5.23
OLD NAVY		5.07
Verizon		4.87
iHeartRadio Music Awards		4.72
Christian Louboutin		4.64
UGG		4.32
GAP		4.00
CNN		3.96
Urban Outfitters		3.89
NORDSTROM		3.75
NBC		3.75
Hennessy		3.71
Philips		3.25
MTV		3.19
Kylie Cosmetics		3.13
Fenty beauty		3.10
Jollibee		2.89
Versace		2.89
Marc Jacobs		2.81
ESPN		2.78
Topshop		2.77
Nickelodeon		2.71
Dolce & Gabbana		2.69
FashionNova		2.68
Moschino		2.67
Make Up For Ever		2.60
TOM FORD		2.57
Tiffany		2.48
Benefit Cosmetics		2.48
Victoria's Secret		2.44
NYX Cosmetics		2.32
Sunnies Studios		2.31

Official Profiles

Artist: Mariah Carey

Date Range: 2025-11-07 → 2025-11-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Mariah Carey today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-25)

Total: 38,952,540

PLATFORM

TOTAL

[+]

Spotify

33,583,784

86.22%

[+]

Pandora

3,357,729

8.62%

[+]

Audiomack

1,087,322

2.79%

[+]

Yandex

918,334

2.36%

[+]

Jiosaavn

5,371

0.01%

[+]

Anghami

0.00%

[+]

Last.fm

0.00%

[+]

Tidal

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-11-29 04:00 UTC	Mariah Carey	Dolby Live	Las Vegas, United States	ticketmaster.evyy.net ticketmaster.evyy.net
2025-11-29 04:00 UTC	Mariah Carey	Dolby Live, Park MGM Las Vegas	Las Vegas, United States	songkick.com songkick.com
2025-11-30 04:00 UTC	Mariah Carey	Dolby Live	Las Vegas, United States	ticketmaster.evyy.net ticketmaster.evyy.net
2025-11-30 04:00 UTC	Mariah Carey	Dolby Live, Park MGM Las Vegas	Las Vegas, United States	songkick.com songkick.com
2025-12-03 04:00 UTC	Mariah Carey	Dolby Live, Park MGM Las Vegas	Las Vegas, United States	songkick.com songkick.com
2025-12-03 04:00 UTC	Mariah Carey	Dolby Live	Las Vegas, United States	ticketmaster.evyy.net ticketmaster.evyy.net
2025-12-04 04:00 UTC	Mariah Carey	Dolby Live, Park MGM Las Vegas	Las Vegas, United States	songkick.com songkick.com
2025-12-04 04:00 UTC	Mariah Carey	Dolby Live	Las Vegas, United States	ticketmaster.evyy.net ticketmaster.evyy.net
2025-12-06 04:00 UTC	Mariah Carey	Dolby Live	Las Vegas, United States	ticketmaster.evyy.net ticketmaster.evyy.net
2025-12-06 04:00 UTC	Mariah Carey	Dolby Live, Park MGM Las Vegas	Las Vegas, United States	songkick.com songkick.com
2025-12-07 04:00 UTC	Mariah Carey	Dolby Live, Park MGM Las Vegas	Las Vegas, United States	songkick.com songkick.com
2025-12-07 04:00 UTC	Mariah Carey	Dolby Live	Las Vegas, United States	ticketmaster.evyy.net ticketmaster.evyy.net
2025-12-10 04:00 UTC	Mariah Carey	Dolby Live	Las Vegas, United States	ticketmaster.evyy.net ticketmaster.evyy.net
2025-12-10 04:00 UTC	Mariah Carey	Dolby Live, Park MGM Las Vegas	Las Vegas, United States	songkick.com songkick.com
2025-12-11 04:00 UTC	Mariah Carey	Dolby Live	Las Vegas, United States	ticketmaster.evyy.net ticketmaster.evyy.net
2025-12-11 04:00 UTC	Mariah Carey	Dolby Live, Park MGM Las Vegas	Las Vegas, United States	songkick.com songkick.com
2025-12-13 04:00 UTC	Mariah Carey	Dolby Live	Las Vegas, United States	ticketmaster.evyy.net ticketmaster.evyy.net
2025-12-13 04:00 UTC	Mariah Carey	Dolby Live, Park MGM Las Vegas	Las Vegas, United States	songkick.com songkick.com
2025-12-14 04:00 UTC	Mariah Carey	Dolby Live	Las Vegas, United States	ticketmaster.evyy.net ticketmaster.evyy.net
2025-12-14 04:00 UTC	Mariah Carey	Dolby Live, Park MGM Las Vegas	Las Vegas, United States	songkick.com