Kendrick Lamar

Kendrick Lamar

Country: US | Gender: male

Influence: 90.38% Fanbase: 91.43% Trending: 89.85% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Champion • 8.63% • Very Strong

As of 2025-10-12

39,221,775

Social Media Followers

As of 2025-10-12

00:00:00

Hours Airplay

2025-11-07 03:24:40 UTC

Genres

hip-hop & raphip hoprapconscious hip hopwest coast raphip-hop/rapcontemporary hip hop

Biography

Kendrick Lamar, a Compton native, has solidified his status as one of the most revered artists in hip-hop and beyond, celebrated for his unparalleled lyricism and visionary storytelling. With a string of chart-topping albums like good kid, m.A.A.d city, To Pimp a Butterfly, and DAMN., Lamar has garnered widespread critical acclaim and numerous accolades, including multiple Grammy and Pulitzer Prize wins. His intricate narratives and innovative wordplay have not only solidified his place in the rap pantheon but also led to his executive production role on Black Panther: The Album, showcasing his cinematic and collaborative prowess.

Growing up immersed in hip-hop culture, Lamar began his journey as K. Dot, releasing mixtapes that caught the attention of Top Dawg Entertainment and eventually leading to his major-label debut with good kid, m.A.A.d city. Through albums like DAMN. and Mr. Morale & The Big Steppers, Lamar continues to push boundaries with his introspective and confrontational work, earning him critical acclaim and commercial success. His impact extends beyond music, as seen in his involvement with the Black Lives Matter movement and his headline-grabbing performances at prestigious events like the Super Bowl halftime show.

Kendrick Lamar Marketing Affinity & Brand Fit Data

Report Date: 2025-10-12

Kendrick Lamar maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDIA. The audience leans heavily male (70%), so brand cues around style and status perform well. The clearest reach is on Youtube with 13,187,143 avg views per post; Instagram functions as the community touchpoint. Affinity with Champion, Ableton, Rockstar Games makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Kendrick Lamar score 10.13%Very Strong bucket.
Brand: ChampionBrand: AbletonBrand: Rockstar Games
Followers:39,221,775
Engagements:3,971,747
Rate:10.1%
Posts:111
Views:13,549,693
Avg Likes:3,952,091
Avg Comments:88,185
Avg Views:13,549,693

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 39,221,775 · Engagements 3,971,747 · Rate 10.1%
Posts 111 · Views 13,549,693 · Avg Likes 3,952,091 · Avg Comments 88,185 · Avg Views 13,549,693
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 49%
25-34: 36%
35-44: 7%
13-17: 6%
Largest: 18-24 (49%); next: 25-34 (36%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries UNITED STATES (40%)
BRAZIL (6%)
INDIA (4%)
UNITED KINGDOM (4%)
NIGERIA (3%)
Top regions: UNITED STATES (40%), BRAZIL (6%), INDIA (4%)
Platform Engagement Instagram: 3,664,206 avg likes/post · Tiktok: 362,550 avg views/post · Youtube: 13,187,143 avg views/post Best reach: Youtube 13,187,143 avg views; best engagement: Instagram 3,664,206 avg likes

Top Brand Affinities

Champion
Score: 8.63
Ableton
Score: 5.54
Rockstar Games
Score: 5.34
Nice Kicks
Score: 4.69
Hennessy
Score: 4.51
SoundCloud
Score: 4.47
Los Angeles Lakers
Score: 4.38
Verizon
Score: 3.93
Beats Electronics
Score: 3.85
Stüssy
Score: 3.60
NBA
Score: 3.53
Sneakerhead
Score: 3.44
Brand Category Score
Champion 8.63
Ableton 5.54
Rockstar Games 5.34
Nice Kicks 4.69
Hennessy 4.51
SoundCloud 4.47
Los Angeles Lakers 4.38
Verizon 3.93
Beats Electronics 3.85
Stüssy 3.60
NBA 3.53
Sneakerhead 3.44
Supreme 3.39
Kodak 2.87
Coachella 2.78
Lollapalooza 2.77
ESPN 2.75
Polo Ralph Lauren 2.53
Carhartt 2.52
Spotify Music 2.46
NFL 2.45
Lacoste 2.30
Timberland 2.29
Fenty beauty 2.18
New Balance 2.15
Reebok 2.14
Chrysler 2.09
Nike 2.08
Vans 2.05
Versace 2.03
ASOS 2.02
Cadillac 2.00
FashionNova 1.98
Burberry 1.98
UFC 1.97
Showtime 1.94
Bellagio 1.93
Call of Duty 1.86
Sprite 1.84
Puma 1.80
Ubisoft 1.76
Paramount Pictures 1.74
Warner Bros 1.72
Walmart 1.71
Yves Saint Laurent 1.71
The North Face 1.71
Gucci 1.69
WWE 1.64
H&M 1.60
Chipotle Mexican Grill 1.57

Official Profiles

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Artist: Kendrick Lamar

Date Range: 2025-11-07 → 2025-11-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Kendrick Lamar today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-10-12)

Total: 203,987,561

PLATFORM TOTAL %
Anghami Anghami 119,730,326 58.69%
Spotify Spotify 73,198,779 35.88%
Last.fm Last.fm 4,814,619 2.36%
Pandora Pandora 4,124,836 2.02%
Yandex Yandex 1,856,616 0.91%
Jiosaavn Jiosaavn 262,385 0.13%
Audiomack Audiomack 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-04 03:00 UTC Kendrick Lamar, ScHoolboy Q AAMI Park Melbourne, Australia
2025-12-05 03:00 UTC Kendrick Lamar, Doechii AAMI Park Melbourne, Australia
2025-12-06 19:00 UTC Spilt Milk Ballarat 2025 Victoria Park Newington, Australia
2025-12-07 18:30 UTC Spilt Milk Perth | 2025 Robinson Pavilion, Claremont Showground Claremont, Australia
2025-12-08 03:00 UTC Spilt Milk Festival - Perth 2025 Claremont Showgrounds, Gate 1 Hobart, Australia
2025-12-11 03:00 UTC Kendrick Lamar, ScHoolboy Q Allianz Stadium Sydney, Australia
2025-12-12 03:00 UTC Kendrick Lamar, Doechii Allianz Stadium Sydney, Australia
2025-12-13 19:00 UTC Spilt Milk Canberra 2025 Exhibition Park Canberra, Australia
2025-12-15 03:00 UTC Kendrick Lamar, sombr, d4vd, ScHoolboy Q, Dominic Fike, Chance Peña, Nessa Barrett, Sofia Isella, Rebecca Black, Sara Landry, Don West, Ninajirachi, The Rions, Rum Jungle, Club Angel, Mia Wray, Skin on Skin, South Summit, Doechii Gold Coast Sports Precinct Gold Coast City, Australia

Trending Artist