Kendrick Lamar
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-12
39,221,775
Social Media Followers
As of 2025-10-12
00:00:00
Hours Airplay
2025-11-07 03:24:40 UTC
Genres
Biography
Growing up immersed in hip-hop culture, Lamar began his journey as K. Dot, releasing mixtapes that caught the attention of Top Dawg Entertainment and eventually leading to his major-label debut with good kid, m.A.A.d city. Through albums like DAMN. and Mr. Morale & The Big Steppers, Lamar continues to push boundaries with his introspective and confrontational work, earning him critical acclaim and commercial success. His impact extends beyond music, as seen in his involvement with the Black Lives Matter movement and his headline-grabbing performances at prestigious events like the Super Bowl halftime show.
Kendrick Lamar maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDIA. The audience leans heavily male (70%), so brand cues around style and status perform well. The clearest reach is on Youtube with 13,187,143 avg views per post; Instagram functions as the community touchpoint. Affinity with Champion, Ableton, Rockstar Games makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 39,221,775 · Engagements 3,971,747 · Rate 10.1% Posts 111 · Views 13,549,693 · Avg Likes 3,952,091 · Avg Comments 88,185 · Avg Views 13,549,693 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 36% 35-44: 7% 13-17: 6% |
Largest: 18-24 (49%); next: 25-34 (36%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (40%) BRAZIL (6%) INDIA (4%) UNITED KINGDOM (4%) NIGERIA (3%) |
Top regions: UNITED STATES (40%), BRAZIL (6%), INDIA (4%) |
| Platform Engagement | Instagram: 3,664,206 avg likes/post · Tiktok: 362,550 avg views/post · Youtube: 13,187,143 avg views/post | Best reach: Youtube 13,187,143 avg views; best engagement: Instagram 3,664,206 avg likes |
Top Brand Affinities
Champion
Ableton
Rockstar Games
Nice Kicks
Hennessy
SoundCloud
Los Angeles Lakers
Verizon
Beats Electronics
Stüssy
NBA
Sneakerhead
| Brand | Category | Score |
|---|---|---|
| Champion | 8.63 | |
| Ableton | 5.54 | |
| Rockstar Games | 5.34 | |
| Nice Kicks | 4.69 | |
| Hennessy | 4.51 | |
| SoundCloud | 4.47 | |
| Los Angeles Lakers | 4.38 | |
| Verizon | 3.93 | |
| Beats Electronics | 3.85 | |
| Stüssy | 3.60 | |
| NBA | 3.53 | |
| Sneakerhead | 3.44 | |
| Supreme | 3.39 | |
| Kodak | 2.87 | |
| Coachella | 2.78 | |
| Lollapalooza | 2.77 | |
| ESPN | 2.75 | |
| Polo Ralph Lauren | 2.53 | |
| Carhartt | 2.52 | |
| Spotify Music | 2.46 | |
| NFL | 2.45 | |
| Lacoste | 2.30 | |
| Timberland | 2.29 | |
| Fenty beauty | 2.18 | |
| New Balance | 2.15 | |
| Reebok | 2.14 | |
| Chrysler | 2.09 | |
| Nike | 2.08 | |
| Vans | 2.05 | |
| Versace | 2.03 | |
| ASOS | 2.02 | |
| Cadillac | 2.00 | |
| FashionNova | 1.98 | |
| Burberry | 1.98 | |
| UFC | 1.97 | |
| Showtime | 1.94 | |
| Bellagio | 1.93 | |
| Call of Duty | 1.86 | |
| Sprite | 1.84 | |
| Puma | 1.80 | |
| Ubisoft | 1.76 | |
| Paramount Pictures | 1.74 | |
| Warner Bros | 1.72 | |
| Walmart | 1.71 | |
| Yves Saint Laurent | 1.71 | |
| The North Face | 1.71 | |
| Gucci | 1.69 | |
| WWE | 1.64 | |
| H&M | 1.60 | |
| Chipotle Mexican Grill | 1.57 |
Official Profiles
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LoginArtist: Kendrick Lamar
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Top 10 Songs Played Today
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Total Streams (2025-10-12)
Total: 203,987,561
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
119,730,326 | 58.69% |
| [+] |
|
73,198,779 | 35.88% |
| [+] |
|
4,814,619 | 2.36% |
| [+] |
|
4,124,836 | 2.02% |
| [+] |
|
1,856,616 | 0.91% |
| [+] |
|
262,385 | 0.13% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-04 03:00 UTC | Kendrick Lamar, ScHoolboy Q | AAMI Park | Melbourne, Australia | |
| 2025-12-05 03:00 UTC | Kendrick Lamar, Doechii | AAMI Park | Melbourne, Australia | |
| 2025-12-06 19:00 UTC | Spilt Milk Ballarat 2025 | Victoria Park | Newington, Australia | — |
| 2025-12-07 18:30 UTC | Spilt Milk Perth | 2025 | Robinson Pavilion, Claremont Showground | Claremont, Australia | — |
| 2025-12-08 03:00 UTC | Spilt Milk Festival - Perth 2025 | Claremont Showgrounds, Gate 1 | Hobart, Australia | — |
| 2025-12-11 03:00 UTC | Kendrick Lamar, ScHoolboy Q | Allianz Stadium | Sydney, Australia | |
| 2025-12-12 03:00 UTC | Kendrick Lamar, Doechii | Allianz Stadium | Sydney, Australia | |
| 2025-12-13 19:00 UTC | Spilt Milk Canberra 2025 | Exhibition Park | Canberra, Australia | — |
| 2025-12-15 03:00 UTC | Kendrick Lamar, sombr, d4vd, ScHoolboy Q, Dominic Fike, Chance Peña, Nessa Barrett, Sofia Isella, Rebecca Black, Sara Landry, Don West, Ninajirachi, The Rions, Rum Jungle, Club Angel, Mia Wray, Skin on Skin, South Summit, Doechii | Gold Coast Sports Precinct | Gold Coast City, Australia |















