Gracie Abrams

Gracie Abrams — pop artist from US.

Gracie Abrams has quickly risen as a standout songwriter since her 2019 debut, drawing inspiration from the likes of Joni Mitchell. With emotionally intimate…

Influence: 74.77% Fanbase: 67.12% Trending: 78.59% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Brandy Melville • 13.50% • Very Strong

As of 2025-09-26

10,381,648

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-07 11:31:50 UTC

Genres

poppopindie popindie cafe popalternativealt z

Biography

Gracie Abrams has quickly risen as a standout songwriter since her 2019 debut, drawing inspiration from the likes of Joni Mitchell. With emotionally intimate lyrics, her 2020 project minor and 2021 release This Is What It Feels Like showcased her exploration of complex emotions. In collaboration with Aaron Dessner, her highly anticipated debut album Good Riddance garnered critical acclaim, establishing her as one of pop's most promising young talents. Following her 2024 sophomore album, The Secret of Us, created after supporting Taylor Swift on tour, Abrams takes a more hands-on approach to production, infusing her songwriting with a bold new energy.

Top Brand Affinities

Report Date: 2025-09-26

Gracie Abrams reliably reaches 18-24 & 25-34 audiences in UNITED STATES, INDONESIA, INDIA. The base is heavily female (70%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (7,750,000 avg views per post); Tiktok layers on depth and replies. The audience sits near Brandy Melville, Glossier, GENTLE MONSTER, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gracie Abrams score 9.42% — Very Strong bucket.

Brand: Brandy MelvilleBrand: GlossierBrand: GENTLE MONSTER

Followers:10,381,648

Engagements:978,270

Rate:9.4%

Posts:1,722

Avg Likes:929,716

Avg Comments:6,176

Avg Views:8,496,781

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,381,648 · Engagements 978,270 · Rate 9.4% Posts 1,722 · Views 8,496,781 · Avg Likes 929,716 · Avg Comments 6,176 · Avg Views 8,496,781	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 22% 13-17: 13% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (22%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	UNITED STATES (17%) INDONESIA (13%) INDIA (8%) PHILIPPINES (7%) IRAQ (5%)	Top regions: UNITED STATES (17%), INDONESIA (13%), INDIA (8%)
Platform Engagement	Instagram: 342,995 avg likes/post · Tiktok: 7,750,000 avg views/post · Youtube: 746,781 avg views/post	Best reach: Tiktok 7,750,000 avg views; best engagement: Tiktok 559,950 avg likes

Top Brand Affinities

Brandy Melville

Score: 13.50

Glossier

Score: 13.00

GENTLE MONSTER

Score: 11.04

JACQUEMUS

Score: 6.87

Urban Outfitters

Score: 5.36

Coachella

Score: 5.09

Lollapalooza

Score: 4.57

Gillette

Score: 4.05

Stüssy

Score: 3.86

Summit Entertainment

Score: 3.53

Dr. Martens

Score: 3.27

Kodak

Score: 3.16

Brand	Category	Score
Brandy Melville		13.50
Glossier		13.00
GENTLE MONSTER		11.04
JACQUEMUS		6.87
Urban Outfitters		5.36
Coachella		5.09
Lollapalooza		4.57
Gillette		4.05
Stüssy		3.86
Summit Entertainment		3.53
Dr. Martens		3.27
Kodak		3.16
Carhartt		2.90
Polaroid		2.83
Jollibee		2.83
SoundCloud		2.69
Chrysler		2.65
ASOS		2.62
Showtime		2.40
Fujifilm		2.23
Sunnies Studios		2.14
Forever 21		2.10
Spotify Music		2.00
Fenty beauty		1.87
Victoria's Secret		1.87
CBS Television Studios		1.76
Aperol		1.75
IKEA		1.72
Hollister Co		1.70
Vogue		1.66
Calvin Klein		1.64
The North Face		1.63
Converse		1.55
Bershka		1.50
shein		1.50
Levi's		1.47
Warner Bros		1.44
Target		1.43
Vans		1.42
H&M		1.41
Polo Ralph Lauren		1.38
UNIQLO		1.37
SheInside		1.36
CBS		1.35
Bellagio		1.34
New Balance		1.33
Walt Disney		1.33
Guess		1.30
Balenciaga		1.27
Tarte Cosmetics		1.26

Official Profiles

Artist: Gracie Abrams

Date Range: 2025-11-07 → 2025-11-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Gracie Abrams today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-25)

Total: 40,239,494

PLATFORM

TOTAL

[+]

Spotify

35,921,604

89.27%

[+]

Last.fm

1,647,295

4.09%

[+]

Pandora

1,335,851

3.32%

[+]

Audiomack

1,162,835

2.89%

[+]

Yandex

124,955

0.31%

[+]

Jiosaavn

46,954

0.12%

[+]

Anghami

0.00%

[+]

Tidal

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-06 21:00 UTC	Taylor Swift, Paramore, Gracie Abrams	State Farm Stadium	Glendale, United States	eventbrite.com
2025-12-13 21:00 UTC	Taylor Swift, Paramore, Gracie Abrams	YouTube Theater	Los Angeles, United States	eventbrite.com