Fleetwood Mac

Fleetwood Mac — rock artist from GB.

Fleetwood Mac's storied history is a tale of radical evolution and enduring change. From their hard-edged British blues origins in the late '60s to their…

Influence: 67.64% Fanbase: 79.51% Trending: 61.70% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 7.43% • Very Strong

As of 2025-09-03

2,228,285

Social Media Followers

As of 2025-09-03

00:00:00

Hours Airplay

2025-11-07 08:33:56 UTC

Genres

rockrockalbum rocksoft rockclassic rockmellow goldyacht rockpop rockblues rock

Biography

Fleetwood Mac's storied history is a tale of radical evolution and enduring change. From their hard-edged British blues origins in the late '60s to their transformation into pop/rock icons, the band's lineup shifts and stylistic shifts have defined their journey. With key members like Peter Green, Christine McVie, Lindsey Buckingham, and Stevie Nicks adding their talents over the years, Fleetwood Mac crafted timeless hits like "Rumours" that solidified their status as one of the biggest-selling bands of all time. Despite internal tensions and lineup changes, the band's musical legacy continues to captivate audiences worldwide.

Originating from John Mayall's Bluesbreakers, Fleetwood Mac's lineup changes and musical explorations led them from their blues roots to mainstream rock success. The addition of Lindsey Buckingham and Stevie Nicks in the mid-'70s revitalized the band, resulting in chart-topping albums and iconic singles. Over the years, the group navigated personal and professional challenges, including solo ventures and lineup departures, yet continued to captivate audiences with their enduring sound. Fleetwood Mac's legacy lives on through their groundbreaking albums and unforgettable live performances, showcasing their unparalleled influence on the music industry.

Top Brand Affinities

Report Date: 2025-09-03

Fleetwood Mac performs best with fans in the 25-34 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is heavily male (57%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 66,761 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Glossier, Free People, Hot Topic, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Fleetwood Mac is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fleetwood Mac score 1.02% — Moderate bucket.

Brand: GlossierBrand: Free PeopleBrand: Hot Topic

Followers:2,228,285

Engagements:22,581

Rate:1.0%

Posts:1,048

Avg Likes:22,541

Avg Comments:120

Avg Views:66,761

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,228,285 · Engagements 22,581 · Rate 1.0% Posts 1,048 · Views 66,761 · Avg Likes 22,541 · Avg Comments 120 · Avg Views 66,761	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 18-24: 29% 35-44: 20% 45-64: 17%	Largest: 25-34 (31%); next: 18-24 (29%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (40%) BRAZIL (9%) UNITED KINGDOM (7%) CANADA (5%) AUSTRALIA (4%)	Top regions: UNITED STATES (40%), BRAZIL (9%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 20,244 avg likes/post · Youtube: 66,761 avg views/post	Best reach: Youtube 66,761 avg views; best engagement: Instagram 20,244 avg likes

Top Brand Affinities

Glossier

Beauty & Personal Care

Score: 7.43

Free People

Apparel & Fashion

Score: 7.14

Hot Topic

Apparel & Fashion

Score: 6.03

Margaritaville

Apparel & Fashion

Score: 5.17

Busch

Beverages

Score: 4.31

Dr. Martens

Apparel & Fashion

Score: 3.90

Verizon

Telecom & Internet Services

Score: 3.74

Gillette

Beauty & Personal Care

Score: 3.68

Urban Outfitters

Apparel & Fashion

Score: 3.59

American Eagle

Apparel & Fashion

Score: 3.55

Lollapalooza

Entertainment

Score: 3.45

Columbia Pictures

Entertainment

Score: 3.44

Brand	Category	Score
Free People		8.73
Glossier		7.43
Hot Topic		6.03
boohoo		4.83
Redken		4.57
Margaritaville		4.25
Urban Outfitters		4.19
Dr. Martens		4.16
Sunnies Studios		4.02
Verizon		3.96
Gillette		3.71
Columbia Pictures		3.71
American Eagle		3.55
Lollapalooza		3.26
Guinness		3.23
Target		3.15
Lush		3.03
Showtime		2.78
Busch		2.76
MTV		2.75
Coachella		2.75
AMC		2.70
Polaroid		2.63
NBC		2.62
Chrysler		2.56
Topshop		2.48
Kodak		2.38
Emporium		2.37
Philips		2.31
Paramount Pictures		2.27
Warner Bros		2.25
Urban Decay Cosmetics		2.23
ASOS		2.21
Walmart		2.21
Spotify Music		2.21
Vogue		2.20
Bellagio		2.18
HBO		2.15
Cadillac		2.12
Lululemon Athletica		2.10
Jack Daniels		2.08
Too Faced Cosmetics		2.06
Tesco		2.05
Pepsi		2.01
BBC		1.97
Geocaching		1.92
Fenty beauty		1.90
Star Wars		1.86
Universal		1.83
Anastasia Beverly Hills		1.83