BigXthaPlug
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
4,228,808
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-11-07 08:31:59 UTC
Genres
Biography
BigXthaPlug resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, CANADA, NIGERIA. The demographic is heavily male (78%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 315,150 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Spinrilla, True Religion, WNBA maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,228,808 · Engagements 64,476 · Rate 1.5% Posts 506 · Views 392,944 · Avg Likes 62,822 · Avg Comments 1,047 · Avg Views 392,944 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 40% 35-44: 9% 13-17: 6% |
Largest: 18-24 (43%); next: 25-34 (40%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (78%) CANADA (3%) NIGERIA (2%) SOUTH AFRICA (2%) BRAZIL (2%) |
Top regions: UNITED STATES (78%), CANADA (3%), NIGERIA (2%) |
| Platform Engagement | Instagram: 46,154 avg likes/post · Tiktok: 315,150 avg views/post · Youtube: 77,794 avg views/post | Best reach: Tiktok 315,150 avg views; best engagement: Instagram 46,154 avg likes |
Top Brand Affinities
Spinrilla
True Religion
WNBA
Palm Angels
Pro Tools
Andis
Amazon Music
SoundCloud
iHeartRadio Music Awards
Kodak
Hennessy
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 75.69 | |
| True Religion | 25.80 | |
| WNBA | 17.86 | |
| Palm Angels | 17.73 | |
| Pro Tools | 15.53 | |
| Andis | 13.77 | |
| Amazon Music | 13.53 | |
| SoundCloud | 13.12 | |
| iHeartRadio Music Awards | 11.78 | |
| Kodak | 10.23 | |
| Hennessy | 9.32 | |
| Beats Electronics | 8.59 | |
| Alexander McQueen | 8.02 | |
| Barber Shop Connect | 7.82 | |
| ESPN | 7.68 | |
| New Era | 7.57 | |
| Steve Madden | 7.28 | |
| Champion | 6.34 | |
| Spotify Music | 6.07 | |
| BaByliss | 5.50 | |
| Kappa | 5.23 | |
| American Airlines | 5.18 | |
| Ableton | 5.01 | |
| NFL | 4.94 | |
| NBA | 4.86 | |
| Verizon | 4.40 | |
| Forever 21 | 4.37 | |
| Kickstagram | 4.34 | |
| CNN | 4.31 | |
| Dodge | 4.31 | |
| Polo Ralph Lauren | 4.26 | |
| Carhartt | 4.23 | |
| Moncler | 4.20 | |
| Coach | 4.19 | |
| Supreme | 4.07 | |
| Sneakerhead | 3.88 | |
| Monster Beverage | 3.87 | |
| FashionNova | 3.86 | |
| MTV | 3.79 | |
| Cadillac | 3.77 | |
| Fenty beauty | 3.63 | |
| Los Angeles Lakers | 3.60 | |
| Target | 3.57 | |
| Versace | 3.55 | |
| Cartier | 3.51 | |
| Timberland | 3.42 | |
| NORDSTROM | 3.41 | |
| ASOS | 3.40 | |
| Fendi | 3.34 | |
| BALMAIN | 3.26 |
Official Profiles
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LoginArtist: BigXthaPlug
The map shows every radio station that aired BigXthaPlug today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 107,719,068
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Audiomack |
85,252,522 | 79.14% |
| [+] |
Spotify |
19,912,578 | 18.49% |
| [+] |
Pandora |
2,502,185 | 2.32% |
| [+] |
Yandex |
51,783 | 0.05% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-09 03:00 UTC | BigXthaPlug, Soulja Boy, Young M.A, Druski | United Center | Chicago, United States | |
| 2025-11-15 03:00 UTC | BigXthaPlug, Soulja Boy, Young M.A, Druski | Wells Fargo Center | Philadelphia, United States | |
| 2025-11-18 06:30 UTC | BigXthaPlug | Marquee | Manhattan, United States | |
| 2025-11-23 03:00 UTC | BigXthaPlug, Soulja Boy, Young M.A, Druski | State Farm Arena | Atlanta, United States | |
| 2025-12-05 06:30 UTC | bigxthaplug | Hakkasan Nightclub | Las Vegas, United States | |
| 2025-12-06 03:00 UTC | BigXthaPlug, Lil Yachty, Soulja Boy, Young M.A, Druski | Chase Center | San Francisco, United States | |
| 2025-12-10 03:30 UTC | Nelly, Zara Larsson, Shinedown, Ravyn Lenae, Conan Gray, BigXthaPlug, Jessie Murph, Rachel Chinouriri, Moliy, Jingle Ball, iHeartRadio Jingle Ball | Little Caesars Arena | Detroit, United States | |
| 2025-12-13 03:00 UTC | Ed Sheeran, Alex Warren, Laufey, Nelly, Zara Larsson, Myles Smith, Ravyn Lenae, Conan Gray, BigXthaPlug, Reneé Rapp, Monsta X, Jessie Murph, Jingle Ball, iHeartRadio Jingle Ball | Madison Square Garden | New York, United States | |
| 2025-12-16 03:30 UTC | Alex Warren, Laufey, Zara Larsson, AJR, Myles Smith, Ravyn Lenae, BigXthaPlug, Monsta X, Jingle Ball, iHeartRadio Jingle Ball | Wells Fargo Center | Philadelphia, United States | |
| 2025-12-16 03:30 UTC | Laufey, Alex Warren, Zara Larsson, AJR, Ravyn Lenae, Monsta X, Myles Smith, BigXthaPlug, iHeartRadio Jingle Ball | Xfinity Mobile Arena | Philadelphia, United States | |
| 2025-12-19 03:30 UTC | Kehlani, Nelly, Mariah the Scientist, Lil Jon, BigXthaPlug, Jermaine Dupri, Moliy, Jingle Ball, iHeartRadio Jingle Ball | State Farm Arena | Atlanta, United States | |
| 2025-12-21 03:30 UTC | Kehlani, Nelly, Zara Larsson, Machine Gun Kelly, BigXthaPlug, Monsta X, Feid, Jingle Ball, iHeartRadio Jingle Ball, mgk | Kaseya Center | Miami, United States | |
| 2026-02-13 04:00 UTC | Soulja Boy, BigXthaPlug, Druski | Capital One Arena | Washington, United States | |
| 2026-04-19 02:00 UTC | Two Step Inn 2026 | Two Step Inn Festival | Georgetown, United States | — |
