Bad Bunny
Influence: 81.03%
Fanbase: 91.65%
Trending: 75.72%
Career Level: Superstar
Top Brand Affinity
Highest overlapping lifestyle brand
Accor Hotels
• 12.30%
• Very Strong
As of 2025-08-17
85,800,000
Social Media Followers
As of 2025-08-17
00:00:00
Hours Airplay
2025-11-07 11:22:19 UTC
Genres
hip-hop & raptrap latinourbano latinolatinlatinreggaetonurbano latino
Biography
Bad Bunny's meteoric rise in the world of Latin trap was all but inevitable from the start. With hit singles like "Chambea," "Soy Peor," and collaborations like "El Amante" with Nicky Jam, the Puerto Rican rapper quickly established himself as a force to be reckoned with. His global impact was solidified with chart-toppers like "I Like It" with Cardi B and "MIA" with Drake, showcasing his versatility and appeal across genres.
Beyond his reputation for hit singles, Bad Bunny's debut album X 100PRE in late 2018 and the collaborative project OASIS with J Balvin in 2019 demonstrated his prowess as a formidable album artist. Mastering various forms of música urbana, his ability to infuse deep emotion into tracks like "Callaita" and "LA CANCIÓN" solidifies his status as a true powerhouse in the music industry.
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Top Brand Affinities
Report Date: 2025-08-17
Bad Bunny indexes high with fans in the 18-24 range in UNITED STATES, MEXICO, ARGENTINA. The skew is female-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 3,522,044 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Accor Hotels, Sandro, Alexander Wang, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Bad Bunny when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bad Bunny score
7.20% — Very Strong bucket.
Brand: Accor HotelsBrand: SandroBrand: Alexander Wang
Followers:85,800,000
Engagements:5,467,709
Rate:6.4%
Posts:196
Views:51,761,723
Avg Likes:5,219,082
Avg Comments:35,798
Avg Views:51,761,723
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 85,800,000 · Engagements 5,467,709 · Rate 6.4% Posts 196 · Views 51,761,723 · Avg Likes 5,219,082 · Avg Comments 35,798 · Avg Views 51,761,723 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 41% 35-44: 8% 13-17: 6% |
Largest: 18-24 (44%); next: 25-34 (41%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED STATES (21%) MEXICO (11%) ARGENTINA (11%) COLOMBIA (9%) CHILE (9%) |
Top regions: UNITED STATES (21%), MEXICO (11%), ARGENTINA (11%) |
| Platform Engagement | Instagram: 3,522,044 avg likes/post | best engagement: Instagram 3,522,044 avg likes |
Top Brand Affinities
Accor Hotels
Travel & Hospitality
Score: 12.30
Sandro
Apparel & Fashion
Score: 11.57
Alexander Wang
Apparel & Fashion
Score: 11.06
Andis
Beauty & Personal Care
Score: 7.89
Glossier
Beauty & Personal Care
Score: 7.72
Movistar
Telecom & Internet Services
Score: 7.34
Lime Crime
Beauty & Personal Care
Score: 7.13
Maison Margiela
Apparel & Fashion
Score: 6.39
Suavecito
Beauty & Personal Care
Score: 6.01
American Airlines
Travel & Hospitality
Score: 5.36
Barber Shop Connect
Beauty & Personal Care
Score: 5.22
VidaSana
Health & Wellness
Score: 5.14
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | Travel & Hospitality | 12.30 |
| Sandro | Apparel & Fashion | 11.57 |
| Alexander Wang | Apparel & Fashion | 11.06 |
| Andis | Beauty & Personal Care | 7.89 |
| Glossier | Beauty & Personal Care | 7.72 |
| Movistar | Telecom & Internet Services | 7.34 |
| Lime Crime | Beauty & Personal Care | 7.13 |
| Maison Margiela | Apparel & Fashion | 6.39 |
| Suavecito | Beauty & Personal Care | 6.01 |
| American Airlines | Travel & Hospitality | 5.36 |
| Barber Shop Connect | Beauty & Personal Care | 5.22 |
| VidaSana | Health & Wellness | 5.14 |
| Loewe | Apparel & Fashion | 4.87 |
| Pull&Bear | Apparel & Fashion | 4.79 |
| Iberostar Hotels & Resorts | Travel & Hospitality | 4.11 |
| Cafecito | Food & Snacks | 3.96 |
| Stradivarius | Apparel & Fashion | 3.87 |
| shein | Apparel & Fashion | 3.68 |
| ASOS | Apparel & Fashion | 3.63 |
| Moschino | Apparel & Fashion | 3.54 |
| Topshop | Apparel & Fashion | 3.43 |
| Kylie Cosmetics | Beauty & Personal Care | 2.99 |
| SheInside | Apparel & Fashion | 2.89 |
| Fenty beauty | Beauty & Personal Care | 2.89 |
| Dolce & Gabbana | Luxury & Designer | 2.84 |
| Gymshark | Apparel & Fashion | 2.83 |
| Urban Outfitters | Apparel & Fashion | 2.75 |
| Coachella | Apparel & Fashion | 2.73 |
| FashionNova | Apparel & Fashion | 2.73 |
| Fujifilm | Cameras & Photography | 2.71 |
| Lollapalooza | Entertainment | 2.65 |
| Dr. Martens | Apparel & Fashion | 2.63 |
| AMC | Entertainment | 2.56 |
| Forever 21 | Apparel & Fashion | 2.38 |
| MTV | Entertainment | 2.30 |
| Nickelodeon | Entertainment | 2.18 |
| Lacoste | Apparel & Fashion | 2.18 |
| FIFA | Gaming & Esports (Software/Titles) | 2.07 |
| Urban Decay Cosmetics | Beauty & Personal Care | 2.06 |
| The North Face | Apparel & Fashion | 2.05 |
| Tomorrowland | Apparel & Fashion | 1.93 |
| Showtime | Entertainment | 1.93 |
| Anastasia Beverly Hills | Beauty & Personal Care | 1.82 |
| Too Faced Cosmetics | Beauty & Personal Care | 1.78 |
| Spotify Music | Entertainment & Media | 1.78 |
| Pixar | Entertainment | 1.74 |
| Los Angeles Lakers | Sports & Outdoors | 1.70 |
| Guess | Apparel & Fashion | 1.66 |
| Puma | Apparel & Fashion | 1.66 |
| Bershka | Apparel & Fashion | 1.64 |
Official Profiles
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LoginArtist: Bad Bunny
Date Range: 2025-11-07 → 2025-11-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations
The map shows every radio station that aired Bad Bunny today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 1,789,358
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
1,789,358 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Spotify |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-22 04:00 UTC | Bad Bunny | Estadio Olímpico Felix Sanchez | Santo Domingo, Dominican Republic | — |
| 2025-12-06 03:00 UTC | Bad Bunny | Estadio Nacional de Costa Rica | San José, Costa Rica | |
| 2025-12-11 04:00 UTC | Bad Bunny | Estadio GNP Seguros | Mexico City, Mexico | |
| 2025-12-12 05:00 UTC | Bad Bunny | Estadio GNP Seguros | Mexico City, Mexico | |
| 2025-12-13 05:00 UTC | Bad Bunny | Estadio GNP Seguros | Mexico City, Mexico | |
| 2025-12-16 05:00 UTC | Bad Bunny | Estadio GNP Seguros | Mexico City, Mexico | |
| 2025-12-17 05:00 UTC | Bad Bunny | Estadio GNP Seguros | Mexico City, Mexico | |
| 2025-12-20 05:00 UTC | Bad Bunny | Estadio GNP Seguros | Mexico City, Mexico | |
| 2025-12-21 05:00 UTC | Bad Bunny | Estadio GNP Seguros | Mexico City, Mexico | |
| 2025-12-22 04:00 UTC | Bad Bunny | Estadio GNP Seguros | Mexico City, Mexico | |
| 2026-01-24 04:00 UTC | Bad Bunny | Estadio Atanasio Girardot | Medellín, Colombia | |
| 2026-01-31 04:00 UTC | Bad Bunny | Estadio Nacional | Lima, Peru | |
| 2026-02-06 05:00 UTC | Bad Bunny | Estadio Nacional | Santiago, Chile | |
| 2026-02-14 04:00 UTC | Bad Bunny | Estadio Monumental | Buenos Aires, Argentina | |
| 2026-02-21 00:00 UTC | Bad Bunny | Allianz Parque | São Paulo, Brazil | |
| 2026-02-22 05:00 UTC | Bad Bunny | Allianz Parque | São Paulo, Brazil | |
| 2026-03-01 01:00 UTC | Bad Bunny | ENGIE Stadium | Sydney, Australia | |
| 2026-03-01 04:00 UTC | Bad Bunny | Sydney Showground Stadium | Sydney, Australia | |
| 2026-03-02 01:00 UTC | Bad Bunny | Sydney Showground Stadium | Sydney, Australia | |
| 2026-03-02 04:00 UTC | Bad Bunny | TBD | Tokyo, Japan | — |
