Artist Matchmaking — How It Works

1) What’s the purpose?

Artist Matchmaking helps you quickly find the right artist for a product or campaign. We look at three things in plain English: brand fit (does their audience already engage with this brand/category?), persona fit (does their audience look like the people you want to reach?), and category connection (are they naturally strong in this type of product?). We also show recent performance so you’re not picking people who look good on paper but don’t move fans.

2) How do I use it?

1. Product: type what you’re marketing (e.g., “Hydrating Lipstick”).
2. Description: optional details (audience, price point, vibe).
3. Brand: optionally add a brand (e.g., “Fenty Beauty”) to nudge results.
4. Search: you’ll get ranked artist cards with scores and quick stats.

Use filters (age, gender, country, genre, followers, engagement) and sorting to tune the list. Open any card to see more context before you shortlist.

3) How do we match Brands/Artists with Products?

Behind the scenes, we combine signals that marketers already care about: how much the artist’s audience leans toward the brands you name, how closely that audience mirrors your target customer, and how naturally the artist performs in the product’s category. We add recent engagement and momentum so active audiences bubble to the top.

Cards keep it simple with clear bars for Brand Fit, Connection, Persona Fit, and a Performance/Momentum note.