ZZ Ward

ZZ Ward — alternative artist from US.

ZZ Ward, a Los Angeles-based singer-songwriter and multi-instrumentalist, draws inspiration from the blues greats to craft authentic music that reflects her…

Influence: 58.16% Fanbase: 41.38% Trending: 66.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 23.37% • Very Strong

As of 2025-09-27

214,182

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 16:52:18 UTC

Genres

alternativemodern alternative rockalternative

Biography

ZZ Ward, a Los Angeles-based singer-songwriter and multi-instrumentalist, draws inspiration from the blues greats to craft authentic music that reflects her personal journey. Embracing her blues roots, ZZ's latest work, including the single "Mother" and the EP "Mother," showcases a raw and blues-infused sound. Produced by Ryan Spraker, these releases mark a departure from her previous major label experience, allowing ZZ to fully explore her musical influences.

With her debut single "Put The Gun Down" and follow-up track "365 Days" making waves on the charts, ZZ Ward's music has garnered critical acclaim. Her sophomore album, "The Storm," reached Number 1 on the Billboard Blues Charts and featured collaborations with GRAMMY-Award winners Fantastic Negrito and Gary Clark Jr., further solidifying her place in the music industry.

Top Brand Affinities

Report Date: 2025-09-27

ZZ Ward is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, CHINA, BRAZIL. The audience is heavily female (64%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,388 avg views per post); Instagram builds the community layer. Affinity data highlights Live Nation, Free People, Pro Tools, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ZZ Ward score 0.42% — Low bucket.

Brand: Live NationBrand: Free PeopleBrand: Pro Tools

Followers:214,182

Engagements:899

Rate:0.4%

Posts:2,326

Avg Likes:877

Avg Comments:36

Avg Views:2,594

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 214,182 · Engagements 899 · Rate 0.4% Posts 2,326 · Views 2,594 · Avg Likes 877 · Avg Comments 36 · Avg Views 2,594	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 29% 35-44: 10% 45-64: 7%	Largest: 18-24 (48%); next: 25-34 (29%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (53%) CHINA (13%) BRAZIL (6%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (53%), CHINA (13%), BRAZIL (6%)
Platform Engagement	Instagram: 653 avg likes/post · Tiktok: 1,388 avg views/post · Youtube: 1,206 avg views/post	Best reach: Tiktok 1,388 avg views; best engagement: Instagram 653 avg likes

Top Brand Affinities

Live Nation

Score: 23.37

Free People

Score: 10.48

Pro Tools

Score: 9.24

Sennheiser

Score: 9.24

Amazon Music

Score: 9.05

Pacific Northwest Wonderland

Score: 8.64

Coors

Score: 6.96

NBC

Score: 6.72

iHeartRadio Music Awards

Score: 6.60

Target

Score: 6.23

Anthropologie

Score: 6.15

NORDSTROM

Score: 6.13

Brand	Category	Score
Live Nation		23.37
Free People		10.48
Pro Tools		9.24
Sennheiser		9.24
Amazon Music		9.05
Pacific Northwest Wonderland		8.64
Coors		6.96
NBC		6.72
iHeartRadio Music Awards		6.60
Target		6.23
Anthropologie		6.15
NORDSTROM		6.13
Paramount Pictures		5.86
Walgreens		5.82
Jameson		5.79
American Eagle		5.79
Kroger		5.72
Verizon		5.42
Coachella		5.34
Ableton		5.33
ULTA Beauty		5.18
Margaritaville		4.89
Bud Light		4.88
Chick-fil-A		4.80
Steve Madden		4.74
Lollapalooza		4.59
The Home Depot		4.44
Taco Bell		4.34
OLD NAVY		4.26
Budweiser		4.13
Showtime		4.13
Busch		4.02
Kickstarter		4.00
Kate Spade		3.98
Gillette		3.95
Redken		3.95
Columbia Pictures		3.83
Urban Outfitters		3.81
Heinz		3.70
Spotify Music		3.65
Summit Entertainment		3.59
Carhartt		3.54
Bethesda Softworks		3.46
MTV		3.44
Lululemon Athletica		3.40
The Witcher		3.19
Costco		3.13
NFL		3.09
AMC		3.04
NHL		2.92