ZYA

ZYA — r&b, funk & soul artist from US.

ZYA is an R&B/Soul singer-songwriter from Miami, Florida, with a musical journey that began in the late 90s. Influenced by her Cuban heritage and a love for…

Influence: 48.96% Fanbase: 19.00% Trending: 63.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-28

3,750,000

Social Media Followers

As of 2025-09-28

00:00:00

Hours Airplay

2025-12-29 01:39:01 UTC

Genres

r&b, funk & soulrnb

Biography

ZYA is an R&B/Soul singer-songwriter from Miami, Florida, with a musical journey that began in the late 90s. Influenced by her Cuban heritage and a love for jazz, ZYA draws inspiration from artists like Mariah Carey, Lauryn Hill, and Aaliyah, infusing classic R&B with a fresh and unique sound. Her lyrics focus on themes of love, peace, and clarity, resonating with listeners.

With her soulful vocals and distinct style, ZYA has released the highly anticipated single "Conflicted," which has received acclaim from both fans and critics, solidifying her position as a rising star in the R&B/Soul genre. Fans can explore ZYA's music and add it to their playlists to experience her evolving artistry.

Top Brand Affinities

Report Date: 2025-09-28

ZYA builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED KINGDOM, UNITED STATES, CANADA. With a heavily male (75%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,438,332 avg views per post), while Youtube provides social proof in comments and saves. Affinities with leading lifestyle names point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ZYA score 1.17% — Moderate bucket.

Followers:3,750,000

Engagements:43,835

Rate:1.2%

Posts:260

Avg Likes:42,430

Avg Comments:1,405

Avg Views:1,438,332

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,750,000 · Engagements 43,835 · Rate 1.2% Posts 260 · Views 1,438,332 · Avg Likes 42,430 · Avg Comments 1,405 · Avg Views 1,438,332	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 27% 13-17: 10% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (27%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED KINGDOM (40%) UNITED STATES (15%) CANADA (5%) AUSTRALIA (5%) INDIA (3%)	Top regions: UNITED KINGDOM (40%), UNITED STATES (15%), CANADA (5%)
Platform Engagement	Youtube: 1,438,332 avg views/post	Best reach: Youtube 1,438,332 avg views; best engagement: Youtube 42,430 avg likes