Zuchu Brand Affinity ranks highest Airtel at 31.04% . Very Strong. Score DMDB 67.05% | Fanbase 64.57%

Zuchu — pop artist from TZ.

Zuhura Othman Soud, known professionally as Zuchu, is a Tanzanian musician, songwriter, and performer signed to Diamond Platnumz's music label, WCB Wasafi.…

Zuchu

Recognizable

Country: TZ | Gender: female | Artist ID: 9972dba4-c0f1-4849-8ac9-3cc20ba60931

Find Artist

Genres

poppoptanzanian popmainstream popafricanazontobeatssoukous

Influential: 67.05% Fanbase: 64.57% Trending: 68.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 31.04% • Very Strong

As of 2025-09-09

16,452,208

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.05% | Fanbase 64.57% | Trending 68.29% | CAREER STAGE: MAINSTREAM

Biography

Zuhura Othman Soud, known professionally as Zuchu, is a Tanzanian musician, songwriter, and performer signed to Diamond Platnumz's music label, WCB Wasafi. Born on November 22, 1993, she is the daughter of the renowned Tanzanian taarab musician Khadija Kopa. Zuchu gained recognition for her debut track "Wana," which topped African charts on various platforms. She emerged in the music scene in 2015 through the first edition of TECNO OWN THE STAGE in Lagos, Nigeria.

Report Date: 2025-09-09

Zuchu connects with 25-34 & 18-24 audiences and shows durable traction across KENYA, TANZANIA, UNITED STATES. With a heavily male (69%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 507,800 avg views per post; Tiktok adds dependable engagement depth. Overlap with Airtel, boohoo, Qatar Airways highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Zuchu moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zuchu score 0.46% — Low bucket.

Brand: AirtelBrand: boohooBrand: Qatar Airways

Followers:16,452,208

Engagements:75,219

Rate:0.5%

Posts:1,577

Avg Likes:72,421

Avg Comments:1,326

Avg Views:546,317

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,452,208 · Engagements 75,219 · Rate 0.5% Posts 1,577 · Views 546,317 · Avg Likes 72,421 · Avg Comments 1,326 · Avg Views 546,317	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 42% 35-44: 6% 13-17: 3%	Largest: 25-34 (48%); next: 18-24 (42%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	KENYA (40%) TANZANIA (21%) UNITED STATES (13%) CONGO - KINSHASA (8%) FRANCE (3%)	Top regions: KENYA (40%), TANZANIA (21%), UNITED STATES (13%)
Platform Engagement	Instagram: 29,753 avg likes/post · Tiktok: 507,800 avg views/post · Youtube: 38,517 avg views/post	Best reach: Tiktok 507,800 avg views; best engagement: Tiktok 41,600 avg likes

Top Brand Affinities

Airtel

Score: 31.04

boohoo

Score: 9.75

Qatar Airways

Score: 6.90

Champion

Score: 6.62

shein

Score: 6.36

MISSGUIDED

Score: 6.13

Timberland

Score: 5.30

SheInside

Score: 5.17

Alexander McQueen

Score: 4.73

Coach

Score: 4.45

Garnier

Score: 4.10

Bajaj

Score: 3.94

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Airtel		31.04
boohoo		9.75
Qatar Airways		6.90
Champion		6.62
shein		6.36
MISSGUIDED		6.13
Timberland		5.30
SheInside		5.17
Alexander McQueen		4.73
Coach		4.45
Garnier		4.10
Bajaj		3.94
Pepsi		3.26
Balenciaga		3.06
Hennessy		2.87
ASOS		2.77
Intel		2.47
FashionNova		2.42
MTV		2.37
Nokia		2.22
The North Face		2.21
Versace		2.20
Victoria's Secret		2.17
Zara		2.09
Microsoft		2.08
Calvin Klein		1.99
Paramount Pictures		1.94
Fenty beauty		1.89
Bershka		1.82
FOREX		1.80
Puma		1.75
Universal		1.66
Subaru		1.56
NBA		1.56
Forever 21		1.55
Christian Dior		1.49
Rolex		1.46
Sneakerhead		1.45
Prada		1.44
Michael Kors		1.42
Mitsubishi Motors		1.42
H&M		1.37
Supreme		1.36
Vogue		1.36
Burberry		1.28
Levi's		1.27
Samsung Group		1.26
Los Angeles Lakers		1.26
National Geographic		1.24
Google		1.22