Zucchero Brand Affinity ranks highest Asolo at 30.89% . Very Strong. Score DMDB 61.54% | Fanbase 46.96%

Zucchero — pop artist from IT.

Zucchero is a prominent rock blues artist who has sold over 60 million records. He has performed in numerous countries and cities across 5 continents and has…

Zucchero

Recognizable

Country: IT | Gender: male | Artist ID: 11e81bca-386d-d172-9aef-a0369fe50396

Find Artist

Genres

poppopitalian adult popclassic italian popmainstream poprockitalian pop rockpop rock

Influential: 61.54% Fanbase: 46.96% Trending: 68.83%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Asolo • 30.89% • Very Strong

As of 2025-09-10

1,050,276

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.54% | Fanbase 46.96% | Trending 68.83% | CAREER STAGE: MAINSTREAM

Biography

Zucchero is a prominent rock blues artist who has sold over 60 million records. He has performed in numerous countries and cities across 5 continents and has participated in various international events such as Woodstock 94, 46664 shows for Nelson Mandela, the Freddie Mercury Tribute, and Live 8. Zucchero was the first western artist to perform at the Kremlin post-Berlin Wall, and he co-founded Pavarotti & Friends with Luciano Pavarotti. Throughout his career, he has collaborated with a diverse range of artists including Sting, Bono, Eric Clapton, and Ray Charles.

In recognition of his contributions to music, Zucchero has received accolades such as a Grammy nomination in 2007 and the Tenco Artista Award in 2018. Notable performances include playing for a crowd of over 80,000 in Havana, which was hailed as the largest live show by a foreign artist in Cuba under embargo. His participation in events like One World: Together At Home in 2020 showcased his versatility as a musician, where he performed songs by Bono and Michael Stipe with Italian lyrics that he wrote himself.

Report Date: 2025-09-10

Zucchero resonates most with 25-34 & 45-64 audiences and shows durable presence in ITALY, BRAZIL, FRANCE. With a heavily male (66%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (418,060 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Asolo, Elisabetta Franchi, Alitalia makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zucchero score 1.38% — Moderate bucket.

Brand: AsoloBrand: Elisabetta FranchiBrand: Alitalia

Followers:1,050,276

Engagements:14,477

Rate:1.4%

Posts:2,587

Avg Likes:13,806

Avg Comments:465

Avg Views:438,960

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,050,276 · Engagements 14,477 · Rate 1.4% Posts 2,587 · Views 438,960 · Avg Likes 13,806 · Avg Comments 465 · Avg Views 438,960	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 45-64: 22% 35-44: 22% 18-24: 21%	Largest: 25-34 (32%); next: 45-64 (22%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	ITALY (50%) BRAZIL (6%) FRANCE (4%) GERMANY (3%) ARGENTINA (3%)	Top regions: ITALY (50%), BRAZIL (6%), FRANCE (4%)
Platform Engagement	Instagram: 5,065 avg likes/post · Tiktok: 20,900 avg views/post · Youtube: 418,060 avg views/post	Best reach: Youtube 418,060 avg views; best engagement: Youtube 7,687 avg likes

Top Brand Affinities

Asolo

Score: 30.89

Elisabetta Franchi

Score: 25.48

Alitalia

Score: 20.41

Miele

Score: 17.57

Arezzo

Score: 17.45

Superga

Score: 16.17

Lancia

Score: 14.32

Peroni

Score: 13.75

Intimissimi

Score: 13.73

Campari

Score: 13.20

Brunello

Score: 12.54

Montecristo

Score: 11.36

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Top Brand Affinities

Brand	Category	Score
Asolo		30.89
Elisabetta Franchi		25.48
Alitalia		20.41
Miele		17.57
Arezzo		17.45
Superga		16.17
Lancia		14.32
Peroni		13.75
Intimissimi		13.73
Campari		13.20
Brunello		12.54
Montecristo		11.36
Alfa Romeo		10.48
Lavazza		9.01
Calzedonia		8.35
Ryanair		8.25
Selfiegram		8.13
Fiat		7.61
Patek Philippe		5.04
Lindt		4.85
Ducati		4.78
Montblanc		4.66
Pizza Lover		4.58
Ferrari		4.52
Aperol		4.31
Armani		3.78
Dolce & Gabbana		3.72
Ray-Ban		3.70
Snoopy And The Peanuts Gang		3.57
UEFA		3.55
Columbia Pictures		3.30
Ferrero		3.23
NBC		3.06
Bellagio		3.05
Leica		2.99
Martini		2.83
Polaroid		2.78
National Geographic		2.68
Valentino		2.62
Travelgram		2.58
Maserati		2.57
Nutella		2.54
Stradivarius		2.54
Moschino		2.54
Guinness		2.37
The North Face		2.27
musical.ly		2.25
Lego		2.19
MTV		2.15
Tiffany		2.09