Zoloto Brand Affinity ranks highest TsUM at 45.65% . Very Strong. Score DMDB 55.64% | Fanbase 37.66%

Zoloto — pop artist from RU.

Zoloto is a Russian music project formed in 2017 by musician and producer Ivan Vasilyev. The project gained recognition for its unique blend of electronic and…

Zoloto

Established

Country: RU | Gender: male | Artist ID: 11e83fed-e980-3c06-a0c8-aa1c026db3d8

Find Artist

Genres

poppopindie pop

Influential: 55.64% Fanbase: 37.66% Trending: 64.63%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

TsUM • 45.65% • Very Strong

As of 2025-09-09

149,477

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.64% | Fanbase 37.66% | Trending 64.63% | CAREER STAGE: MID_LEVEL

Biography

Zoloto is a Russian music project formed in 2017 by musician and producer Ivan Vasilyev. The project gained recognition for its unique blend of electronic and indie pop music. Zoloto released their debut album "Соседка сверху" in 2019, which received positive reviews for its experimental sound and introspective lyrics. The project continues to evolve and explore new musical territories, establishing a growing fan base both in Russia and internationally.

Report Date: 2025-09-09

Zoloto cuts through with 18-24 & 25-34 audiences and consistency across RUSSIA, KAZAKHSTAN, UKRAINE. A heavily female (56%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 5,128 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with TsUM, Sberbank, JACQUEMUS, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zoloto score 5.75% — Very Strong bucket.

Brand: TsUMBrand: SberbankBrand: JACQUEMUS

Followers:149,477

Engagements:8,602

Rate:5.8%

Posts:146

Avg Likes:8,587

Avg Comments:81

Avg Views:5,128

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 149,477 · Engagements 8,602 · Rate 5.8% Posts 146 · Views 5,128 · Avg Likes 8,587 · Avg Comments 81 · Avg Views 5,128	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 8% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	RUSSIA (55%) KAZAKHSTAN (10%) UKRAINE (10%) UNITED STATES (6%) BELARUS (3%)	Top regions: RUSSIA (55%), KAZAKHSTAN (10%), UKRAINE (10%)
Platform Engagement	Instagram: 8,403 avg likes/post · Youtube: 5,128 avg views/post	Best reach: Youtube 5,128 avg views; best engagement: Instagram 8,403 avg likes

Top Brand Affinities

TsUM

Score: 45.65

Sberbank

Score: 39.18

JACQUEMUS

Score: 8.61

Calzedonia

Score: 5.81

AliExpress

Score: 4.57

Kodak

Score: 4.31

Dyson

Score: 3.71

Fujifilm

Score: 3.38

Olympus

Score: 3.07

Stradivarius

Score: 2.93

ASOS

Score: 2.39

Vogue

Score: 2.28

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Top Brand Affinities

Brand	Category	Score
TsUM		45.65
Sberbank		39.18
JACQUEMUS		8.61
Calzedonia		5.81
AliExpress		4.57
Kodak		4.31
Dyson		3.71
Fujifilm		3.38
Olympus		3.07
Stradivarius		2.93
ASOS		2.39
Vogue		2.28
Pantone Inc		2.21
Bellagio		1.93
Aperol		1.82
Tesla Motors		1.80
Dolce & Gabbana		1.80
Snapseed		1.68
Yves Saint Laurent		1.66
Balenciaga		1.65
Prada		1.64
Bershka		1.63
Red Bull		1.60
H&M		1.57
SoundCloud		1.44
National Geographic		1.40
Polaroid		1.40
Adobe		1.38
Airbnb		1.37
Reebok		1.35
Cartier		1.34
Lexus		1.31
UNIQLO		1.26
musical.ly		1.23
Christian Dior		1.18
Zara		1.17
Calvin Klein		1.16
FIFA		1.09
HBO		1.05
Xiaomi		1.02
Coca-Cola		1.02
UFC		1.01
Levi's		0.98
Canon		0.91
Tommy Hilfiger		0.88
Tiffany & Co		0.87
Chanel		0.86
Puma		0.86
Pandora		0.86
Burberry		0.86