Ziggy Marley Brand Affinity ranks highest The House of Marley at 184.82% . Very Strong. Score DMDB 66.59% | Fanbase 56.40%

Ziggy Marley — reggae artist from JM.

Ziggy Marley, born David Nesta Marley on October 17, 1968, in Kingston, Jamaica, is a reggae artist and the oldest son of Bob Marley. He began his music career…

Ziggy Marley

Recognizable

Country: JM | Gender: male | Artist ID: 11e81bc3-2fb8-186e-9693-a0369fe50396

Find Artist

Genres

reggaereggaeroots reggae

Influential: 66.59% Fanbase: 56.40% Trending: 71.69%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

The House of Marley • 184.82% • Very Strong

As of 2025-09-10

2,354,087

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.59% | Fanbase 56.40% | Trending 71.69% | CAREER STAGE: MAINSTREAM

Biography

Ziggy Marley, born David Nesta Marley on October 17, 1968, in Kingston, Jamaica, is a reggae artist and the oldest son of Bob Marley. He began his music career with his siblings as the Melody Makers, achieving success with albums like "Conscious Party" and "One Bright Day." Marley later pursued a solo career, releasing acclaimed albums such as "Love Is My Religion" and "Fly Rasta," which won a Grammy Award. He is also known for his philanthropic work, founding the charity U.R.G.E. and using his platform to advocate for social causes.

Marley's musical journey has seen him evolve from his early days with the Melody Makers to establishing himself as a respected solo artist. His discography includes diverse projects like the children's album "Family Time" and the socially conscious "Rebellion Rises." Marley's contributions to reggae music and his commitment to activism reflect his family's legacy while carving out his own path in the global music scene.

Report Date: 2025-09-10

Ziggy Marley cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, INDONESIA. A heavily male (73%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 12,401 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with The House of Marley, Mixcloud, MOOG, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ziggy Marley score 0.17% — Low bucket.

Brand: The House of MarleyBrand: MixcloudBrand: MOOG

Followers:2,354,087

Engagements:4,055

Rate:0.2%

Posts:4,396

Avg Likes:4,019

Avg Comments:121

Avg Views:12,401

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,354,087 · Engagements 4,055 · Rate 0.2% Posts 4,396 · Views 12,401 · Avg Likes 4,019 · Avg Comments 121 · Avg Views 12,401	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 30% 35-44: 17% 45-64: 9%	Largest: 25-34 (40%); next: 18-24 (30%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (21%) BRAZIL (19%) INDONESIA (5%) FRANCE (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (21%), BRAZIL (19%), INDONESIA (5%)
Platform Engagement	Instagram: 3,553 avg likes/post · Youtube: 12,401 avg views/post	Best reach: Youtube 12,401 avg views; best engagement: Instagram 3,553 avg likes

Top Brand Affinities

The House of Marley

Score: 184.82

Mixcloud

Score: 16.95

MOOG

Score: 14.04

Amazon Music

Score: 12.58

Pro Tools

Score: 8.58

Clarks

Score: 6.30

Movistar

Score: 4.79

Ableton

Score: 4.56

iHeartRadio Music Awards

Score: 3.90

Hennessy

Score: 3.79

MTV

Score: 3.34

Beats Electronics

Score: 3.15

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Top Brand Affinities

Brand	Category	Score
The House of Marley		184.82
Mixcloud		16.95
MOOG		14.04
Amazon Music		12.58
Pro Tools		8.58
Clarks		6.30
Movistar		4.79
Ableton		4.56
iHeartRadio Music Awards		3.90
Hennessy		3.79
MTV		3.34
Beats Electronics		3.15
NBC		2.99
ESPN		2.72
SoundCloud		2.72
Matrix		2.55
Spotify Music		2.38
Carhartt		2.21
UFC		2.20
Heineken		2.18
Coachella		2.17
Paramount Pictures		2.15
Los Angeles Lakers		2.07
Kodak		2.04
Timberland		2.04
Cafecito		1.85
Harley-Davidson		1.84
NFL		1.75
Fenty beauty		1.71
NBA		1.69
Budweiser		1.65
Versace		1.52
Warner Bros		1.49
Puma		1.49
FashionNova		1.48
GoPro		1.47
Bellagio		1.43
The North Face		1.43
Oakley		1.42
Universal		1.40
Vans		1.39
Herbalife		1.34
Sneakerhead		1.31
Target		1.31
Walmart		1.29
Pepsi		1.29
New Balance		1.29
Bentley		1.27
BBC		1.25
Cadillac		1.24