ZICO Brand Affinity ranks highest GENTLE MONSTER at 18.05% . Very Strong. Score DMDB 60.99% | Fanbase 65.63%

ZICO — pop artist from KR.

ZICO is a singer, rapper, and music producer who operates under his own label, KOZ. He has achieved chart-topping success in the Korean music industry with…

ZICO

Recognizable

Country: KR | Gender: male | Artist ID: 11e81bd1-61cd-8d1c-a1bc-a0369fe50396

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Genres

popk-poppopasian popr&b, funk & soulkorean r&bhip-hop & rapk-rapcontemporary hip hophip hop

Influential: 60.99% Fanbase: 65.63% Trending: 58.67%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 18.05% • Very Strong

As of 2025-09-10

9,332,179

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 60.99% | Fanbase 65.63% | Trending 58.67% | CAREER STAGE: MAINSTREAM

Biography

ZICO is a singer, rapper, and music producer who operates under his own label, KOZ. He has achieved chart-topping success in the Korean music industry with hits like "Summer Hate," "Human," and "Being Left." In 2020, his track "Any Song" became the most streamed and downloaded song in Korea. ZICO continues to showcase his trend-setting originality with his latest single, "SPOT! (feat. JENNIE)," released on April 26.

Report Date: 2025-09-10

ZICO cuts through with 18-24 & 25-34 audiences and consistency across SOUTH KOREA, CHINA, UNITED STATES. A heavily female (75%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 59,900 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with GENTLE MONSTER, Maison Margiela, Style Nanda, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ZICO score 0.85% — Low bucket.

Brand: GENTLE MONSTERBrand: Maison MargielaBrand: Style Nanda

Followers:9,332,179

Engagements:79,058

Rate:0.8%

Posts:538

Avg Likes:78,590

Avg Comments:496

Avg Views:89,886

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,332,179 · Engagements 79,058 · Rate 0.8% Posts 538 · Views 89,886 · Avg Likes 78,590 · Avg Comments 496 · Avg Views 89,886	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 22% 13-17: 13% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (22%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	SOUTH KOREA (31%) CHINA (9%) UNITED STATES (9%) INDONESIA (7%) BRAZIL (6%)	Top regions: SOUTH KOREA (31%), CHINA (9%), UNITED STATES (9%)
Platform Engagement	Instagram: 72,758 avg likes/post · Tiktok: 59,900 avg views/post · Youtube: 29,986 avg views/post	Best reach: Tiktok 59,900 avg views; best engagement: Instagram 72,758 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 18.05

Maison Margiela

Score: 15.60

Style Nanda

Score: 11.02

Acne Studios

Score: 8.42

Innisfree

Score: 7.59

Vivienne Westwood

Score: 6.06

Champion

Score: 5.89

Stüssy

Score: 5.64

Shake Shack

Score: 4.65

Pull&Bear

Score: 3.13

Carhartt

Score: 3.03

Fila

Score: 2.84

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		18.05
Maison Margiela		15.60
Style Nanda		11.02
Acne Studios		8.42
Innisfree		7.59
Vivienne Westwood		6.06
Champion		5.89
Stüssy		5.64
Shake Shack		4.65
Pull&Bear		3.13
Carhartt		3.03
Fila		2.84
GIVENCHY		2.70
Hermès		2.65
Pokemon Go		2.46
Tiffany		2.42
GAP		2.39
Timberland		2.26
Supreme		2.23
BBC		2.19
Dr. Martens		2.18
UNIQLO		2.16
KENZO		2.13
Converse		1.98
Snoopy And The Peanuts Gang		1.86
Vans		1.85
Yves Saint Laurent		1.79
Starbucks		1.76
SheInside		1.74
Fujifilm		1.73
Gucci		1.72
OREO		1.71
New Balance		1.70
Cartier		1.64
KFC		1.62
IKEA		1.62
Balenciaga		1.61
Calvin Klein		1.59
Chanel		1.57
H&M		1.54
Tiffany & Co		1.53
Versace		1.52
Michael Kors		1.52
KitKat		1.46
Lush		1.43
shein		1.41
Polaroid		1.38
Christian Dior		1.35
Louis Vuitton		1.31
Urban Decay Cosmetics		1.28