ZHU Brand Affinity ranks highest iHeartRaves at 115.57% . Very Strong. Score DMDB 68.21% | Fanbase 60.91%

ZHU — electronic artist from US.

ZHU, a GRAMMY-nominated artist known for his sleek synth melodies and billowing basslines, is a multifaceted musician who excels as a producer, DJ, singer,…

ZHU

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbf-3374-d284-98e8-a0369fe50396

Find Artist

Genres

electronicedmelectro househousedanceelectronicdeep house

Influential: 68.21% Fanbase: 60.91% Trending: 71.86%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 115.57% • Very Strong

As of 2025-09-09

1,229,784

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.21% | Fanbase 60.91% | Trending 71.86% | CAREER STAGE: MAINSTREAM

Biography

ZHU, a GRAMMY-nominated artist known for his sleek synth melodies and billowing basslines, is a multifaceted musician who excels as a producer, DJ, singer, instrumentalist, songwriter, and filmmaker. His latest ambitious project, the album and film GRACE, takes listeners on a journey from darkness to light, uncertainty to peace. Accompanied by a visually stunning film set for release in the fall, GRACE showcases ZHU's artistic evolution and vision.

Since gaining recognition with his 2014 single "Faded," which earned a Grammy nomination, ZHU has continued to push boundaries with genre-blurring releases like GENERATIONWHY (2016), RINGOS DESERT (2018), and DREAMLAND 2021 (2021). His latest projects, including the Musical Chairs Mixtape (Vol. 1) (2022) and Days Before Grace EP (2023), set the stage for GRACE, a narrative-driven album meant to be experienced as a cohesive story. With each release, ZHU demonstrates a commitment to artistic growth and storytelling that transcends traditional dance music.

Report Date: 2025-09-09

ZHU has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, MEXICO, ROMANIA. A heavily male (67%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 21,600 avg views per post, and Instagram keeps engagement compounding. Audience overlap with iHeartRaves, Trancefamily, Ableton signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ZHU score 1.14% — Moderate bucket.

Brand: iHeartRavesBrand: TrancefamilyBrand: Ableton

Followers:1,229,784

Engagements:14,078

Rate:1.1%

Posts:214

Avg Likes:13,924

Avg Comments:244

Avg Views:25,998

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,229,784 · Engagements 14,078 · Rate 1.1% Posts 214 · Views 25,998 · Avg Likes 13,924 · Avg Comments 244 · Avg Views 25,998	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 37% 35-44: 5% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (37%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (18%) MEXICO (6%) ROMANIA (5%) RUSSIA (5%) NIGERIA (4%)	Top regions: UNITED STATES (18%), MEXICO (6%), ROMANIA (5%)
Platform Engagement	Instagram: 11,884 avg likes/post · Tiktok: 21,600 avg views/post · Youtube: 4,398 avg views/post	Best reach: Tiktok 21,600 avg views; best engagement: Instagram 11,884 avg likes

Top Brand Affinities

iHeartRaves

Score: 115.57

Trancefamily

Score: 28.78

Ableton

Score: 24.13

Pioneer

Score: 23.31

Mixcloud

Score: 19.66

Coachella

Score: 16.90

Akai

Score: 11.79

Tomorrowland

Score: 11.34

Lollapalooza

Score: 10.89

SoundCloud

Score: 8.38

Coors

Score: 7.17

Pacific Northwest Wonderland

Score: 6.05

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
iHeartRaves		115.57
Trancefamily		28.78
Ableton		24.13
Pioneer		23.31
Mixcloud		19.66
Coachella		16.90
Akai		11.79
Tomorrowland		11.34
Lollapalooza		10.89
SoundCloud		8.38
Coors		7.17
Pacific Northwest Wonderland		6.05
Free People		5.46
Beats Electronics		4.78
Besiktas		4.56
Steve Madden		4.19
Lululemon Athletica		4.07
Summit Entertainment		3.81
Taco Bell		3.76
Urban Outfitters		3.72
Spotify Music		3.72
MTV		3.65
Oculus		3.64
Bellagio		3.37
Los Angeles Lakers		2.89
Budweiser		2.82
Showtime		2.79
Dr. Martens		2.75
Kodak		2.68
Galatasaray		2.65
A Game of Tones		2.56
Paramount Pictures		2.56
NHL		2.55
The North Face		2.54
TOM FORD		2.50
Hennessy		2.47
Vans		2.44
Monster Beverage		2.41
Carhartt		2.39
Chipotle Mexican Grill		2.36
Forever 21		2.21
GoPro		2.20
Oakley		2.16
Geocaching		2.16
Warner Bros		2.14
Fujifilm		2.10
Red Bull		2.08
Adobe		2.05
Busch		2.05
Supreme		2.03