Zendaya Brand Affinity ranks highest Pull&Bear at 5.22% . Very Strong. Score DMDB 70.86% | Fanbase 66.83%

Zendaya — pop artist from US.

Zendaya, also known as Zendaya Coleman, began her performing career at a young age, participating in various dance groups and theater programs in Oakland,…

Zendaya

Superstar

Country: US | Gender: female | Artist ID: 11e81bc8-ef9b-8aee-8f0a-a0369fe50396

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Genres

popdance poppoppost-teen popsocial media popmainstream popsoundtrack, stage & screensoundtrack

Influential: 70.86% Fanbase: 66.83% Trending: 72.87%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Pull&Bear • 5.22% • Very Strong

As of 2025-09-10

181,680,593

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 70.86% | Fanbase 66.83% | Trending 72.87% | CAREER STAGE: SUPERSTAR

Biography

Zendaya, also known as Zendaya Coleman, began her performing career at a young age, participating in various dance groups and theater programs in Oakland, California. In her early teens, she transitioned into the entertainment industry, starting with modeling gigs for major brands before landing a role on the Disney Channel series Shake It Up in 2009. Zendaya's success on the show led to music releases and other opportunities, including hosting Make Your Mark: Ultimate Dance Off 2011 and starring in the Disney Channel original movie Frenemies.

After signing with Hollywood Records, Zendaya released her debut album in 2013, which featured the platinum-selling single "Replay." She continued to expand her career by appearing on Dancing with the Stars and starring in Disney Channel projects like K.C. Undercover. In 2016, Zendaya returned to music with a more mature R&B sound and collaborated with artists like Chris Brown, Prince Royce, and Bobby Brackins, while also launching her own clothing line, Daya by Zendaya.

Report Date: 2025-09-10

Zendaya stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDIA. The profile is heavily female (75%), and content lands hardest on Youtube, where posts average 4,768,027 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Pull&Bear, Kylie Cosmetics, FashionNova, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Zendaya a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zendaya score 1.75% — Moderate bucket.

Brand: Pull&BearBrand: Kylie CosmeticsBrand: FashionNova

Followers:181,680,593

Engagements:3,171,595

Rate:1.7%

Posts:3,563

Avg Likes:3,168,063

Avg Comments:13,806

Avg Views:4,768,027

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 181,680,593 · Engagements 3,171,595 · Rate 1.7% Posts 3,563 · Views 4,768,027 · Avg Likes 3,168,063 · Avg Comments 13,806 · Avg Views 4,768,027	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 20% 13-17: 12% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (20%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (35%) BRAZIL (8%) INDIA (5%) UNITED KINGDOM (4%) CANADA (3%)	Top regions: UNITED STATES (35%), BRAZIL (8%), INDIA (5%)
Platform Engagement	Instagram: 3,082,828 avg likes/post · Youtube: 4,768,027 avg views/post	Best reach: Youtube 4,768,027 avg views; best engagement: Instagram 3,082,828 avg likes

Top Brand Affinities

Pull&Bear

Score: 5.22

Kylie Cosmetics

Score: 3.83

FashionNova

Score: 3.81

Urban Outfitters

Score: 3.70

Oculus

Score: 3.66

Summit Entertainment

Score: 3.36

Victoria's Secret

Score: 3.22

shein

Score: 3.01

Fenty beauty

Score: 2.78

Hollister Co

Score: 2.71

Stradivarius

Score: 2.60

Forever 21

Score: 2.55

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Top Brand Affinities

Brand	Category	Score
Pull&Bear		5.22
Kylie Cosmetics		3.83
FashionNova		3.81
Urban Outfitters		3.70
Oculus		3.66
Summit Entertainment		3.36
Victoria's Secret		3.22
shein		3.01
Fenty beauty		2.78
Hollister Co		2.71
Stradivarius		2.60
Forever 21		2.55
ASOS		2.53
Coachella		2.48
SheInside		2.45
Bellagio		2.43
GAP		2.42
Lollapalooza		2.41
AMC		2.29
Michael Kors		2.14
CBS Television Studios		2.14
Tinder		2.13
CBS		2.10
NYX Cosmetics		2.08
Dr. Martens		2.06
Sunnies Studios		2.06
The North Face		1.95
Polo Ralph Lauren		1.92
Versace		1.80
Huda Beauty		1.80
Puma		1.80
Vogue		1.80
Target		1.73
H&M		1.72
Primark		1.70
Anastasia Beverly Hills		1.65
Burberry		1.63
Sephora		1.56
Showtime		1.55
Bershka		1.49
Calvin Klein		1.47
Los Angeles Lakers		1.44
Walt Disney		1.43
HBO		1.38
Walmart		1.37
Pixar		1.36
Marvel Entertainment		1.35
Tarte Cosmetics		1.34
Gucci		1.32
Guess		1.30