Zella Day
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
432,872
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
In Sunday In Heaven, Zella Day's music embodies a sense of empowerment and self-discovery. Through introspective lyrics and a forward-thinking sound, the album serves as a testament to her journey of overcoming challenges and embracing her identity on her own terms.
Zella Day is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily female (60%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (4,811 avg views per post); Instagram builds the community layer. Affinity data highlights Jeffrey Campbell, Live Nation, Free People, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 432,872 · Engagements 2,798 · Rate 0.6% Posts 690 · Views 9,302 · Avg Likes 2,744 · Avg Comments 61 · Avg Views 9,302 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 26% 13-17: 9% 35-44: 5% |
Largest: 18-24 (59%); next: 25-34 (26%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
UNITED STATES (28%) BRAZIL (8%) UNITED KINGDOM (5%) RUSSIA (3%) CANADA (3%) |
Top regions: UNITED STATES (28%), BRAZIL (8%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 2,292 avg likes/post · Tiktok: 4,811 avg views/post · Youtube: 4,491 avg views/post | Best reach: Tiktok 4,811 avg views; best engagement: Instagram 2,292 avg likes |
Top Brand Affinities
Jeffrey Campbell
Live Nation
Free People
Madewell
Hasselblad
Nasty Gal
Glossier
Depop
Urban Outfitters
Anthropologie
Coachella
Brandy Melville
| Brand | Category | Score |
|---|---|---|
| Jeffrey Campbell | 28.58 | |
| Live Nation | 27.77 | |
| Free People | 21.93 | |
| Madewell | 14.24 | |
| Hasselblad | 14.15 | |
| Nasty Gal | 11.53 | |
| Glossier | 11.26 | |
| Depop | 9.76 | |
| Urban Outfitters | 9.27 | |
| Anthropologie | 8.87 | |
| Coachella | 8.32 | |
| Brandy Melville | 8.23 | |
| Houston Livestock Show and Rodeo | 8.13 | |
| Amazon Music | 7.94 | |
| Lollapalooza | 7.47 | |
| Margaritaville | 6.17 | |
| Leica | 5.88 | |
| Vivienne Westwood | 5.17 | |
| Steve Madden | 4.67 | |
| Kickstarter | 4.43 | |
| Kodak | 4.37 | |
| Bud Light | 4.31 | |
| Dr. Martens | 4.27 | |
| Verizon | 4.13 | |
| Coach | 4.05 | |
| iHeartRadio Music Awards | 3.99 | |
| Polaroid | 3.99 | |
| American Eagle | 3.91 | |
| Coors | 3.81 | |
| Taco Bell | 3.56 | |
| Summit Entertainment | 3.53 | |
| Paramount Pictures | 3.53 | |
| NORDSTROM | 3.53 | |
| ASOS | 3.52 | |
| Carhartt | 3.43 | |
| MTV | 3.43 | |
| Sunnies Studios | 3.39 | |
| Budweiser | 3.33 | |
| Target | 3.14 | |
| NBC | 3.06 | |
| Abercrombie & Fitch | 3.03 | |
| Lululemon Athletica | 3.00 | |
| Fujifilm | 2.94 | |
| Showtime | 2.93 | |
| Levi's | 2.86 | |
| Airbnb | 2.78 | |
| Nickelodeon | 2.78 | |
| Columbia Pictures | 2.76 | |
| Spotify Music | 2.70 | |
| Forever 21 | 2.63 |
Official Profiles
Login to view Contact
LoginArtist: Zella Day
The map shows every radio station that aired Zella Day today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-09)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-09-08)
| Platform | % |
|---|---|
| No data. | |
Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
| Platform | Latest |
|---|
Popularity Change (%)
| Platform | 2025-09-07 | 2025-09-08 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-09-07 | 2025-09-08 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-09-07 | 2025-09-08 | Change |
|---|
Streams & Royalties
| Metric | 2025-09-07 | 2025-09-08 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
