Zee Nxumalo

Zee Nxumalo — electronic artist from ZA.

Zee Nxumalo, a 22-year-old Afropop and Amapiano artist, gained recognition in 2023 with her hit single "Pholile" featuring Azana and Mlindo The Vocalist. She…

Influence: 57.57% Fanbase: 38.99% Trending: 66.86% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Le coq sportif • 41.04% • Very Strong

As of 2025-09-08

3,816,291

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:49:16 UTC

Genres

electronicafrobeatsafrobeatamapianolatinreggaeton

Biography

Zee Nxumalo, a 22-year-old Afropop and Amapiano artist, gained recognition in 2023 with her hit single "Pholile" featuring Azana and Mlindo The Vocalist. She continued to make waves in the music industry with notable collaborations on tracks like “Funk 55”, “Shayimoto”, and “Nguwe”. In 2024, Zee released her latest single "Thula Mabota" with Pabi Cooper and 031Choppa, further establishing her presence as a rising musical talent. With an upcoming project on the horizon, Zee is poised to expand her reach beyond South Africa and into the global music scene.

Top Brand Affinities

Report Date: 2025-09-08

Zee Nxumalo draws 18-24 & 25-34 audiences and holds attention in SOUTH AFRICA, UNITED STATES, ZIMBABWE. The skew is heavily male (69%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 495,300 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Le coq sportif, Rémy Martin, Woolworths makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zee Nxumalo score 2.90% — Strong bucket.

Brand: Le coq sportifBrand: Rémy MartinBrand: Woolworths

Followers:3,816,291

Engagements:110,811

Rate:2.9%

Posts:2,389

Avg Likes:109,109

Avg Comments:612

Avg Views:534,826

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,816,291 · Engagements 110,811 · Rate 2.9% Posts 2,389 · Views 534,826 · Avg Likes 109,109 · Avg Comments 612 · Avg Views 534,826	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 41% 35-44: 6% 13-17: 6%	Largest: 18-24 (47%); next: 25-34 (41%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	SOUTH AFRICA (74%) UNITED STATES (4%) ZIMBABWE (3%) FRANCE (2%) MOZAMBIQUE (2%)	Top regions: SOUTH AFRICA (74%), UNITED STATES (4%), ZIMBABWE (3%)
Platform Engagement	Instagram: 49,502 avg likes/post · Tiktok: 495,300 avg views/post · Youtube: 39,526 avg views/post	Best reach: Tiktok 495,300 avg views; best engagement: Tiktok 58,300 avg likes

Top Brand Affinities

Le coq sportif

Score: 41.04

Rémy Martin

Score: 26.04

Woolworths

Score: 21.14

Hennessey

Score: 16.41

Hennessy

Score: 13.24

Johnnie Walker

Score: 13.07

Ellesse

Score: 12.63

Mixcloud

Score: 12.23

Kappa

Score: 10.51

Dove

Score: 10.01

Shoegasm

Score: 8.90

Steve Madden

Score: 8.66

Brand	Category	Score
Le coq sportif		41.04
Rémy Martin		26.04
Woolworths		21.14
Hennessey		16.41
Hennessy		13.24
Johnnie Walker		13.07
Ellesse		12.63
Mixcloud		12.23
Kappa		10.51
Dove		10.01
Shoegasm		8.90
Steve Madden		8.66
Dsquared		7.64
Pro Tools		7.57
boohoo		7.01
Champion		6.97
FOREX		6.36
Selfridges		6.00
BRABUS		5.85
Moët & Chandon		5.80
Jagermeister		5.52
Amstel		5.47
KARL LAGERFELD		5.14
SoundCloud		4.95
Colgate		4.76
Alexander McQueen		4.54
Nivea		4.50
Lacoste		4.08
Moncler		3.99
Timberland		3.90
Hublot		3.79
Moschino		3.56
Michael Kors		3.41
Puma		3.35
Herbalife		3.35
Beats Electronics		3.28
Sprite		3.16
FashionNova		3.00
Stüssy		2.79
MTV		2.72
Stradivarius		2.60
Primark		2.55
Nike		2.44
Huawei		2.27
Heineken		2.22
Spotify Music		2.20
Dr. Martens		2.06
The North Face		1.99
shein		1.95
Vans		1.92