Zee Avi Brand Affinity ranks highest Maybank at 44.97% . Very Strong. Score DMDB 52.75% | Fanbase 33.74%

Zee Avi — pop artist from MY.

Born in Borneo in 1986, Izyan Allrahman, known professionally as Zee Avi, gained recognition for her jazzy, whimsical music through her YouTube channel. After…

Zee Avi

Established

Country: MY | Gender: female | Artist ID: 11e81bd2-d854-4ef2-adb7-a0369fe50396

Find Artist

Genres

poppopalternativealternativeasianmalaysian pop

Influential: 52.75% Fanbase: 33.74% Trending: 62.25%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Maybank • 44.97% • Very Strong

As of 2025-09-09

57,186

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 52.75% | Fanbase 33.74% | Trending 62.25% | CAREER STAGE: MID_LEVEL

Biography

Born in Borneo in 1986, Izyan Allrahman, known professionally as Zee Avi, gained recognition for her jazzy, whimsical music through her YouTube channel. After moving to Kuala Lumpur at 12 and picking up the guitar at 17, she studied fashion design in London before returning to Kuala Lumpur to perform live. Avi's YouTube videos attracted attention, leading to a record deal offer from Monotone Records/Brushfire in 2008. Her self-titled debut album in 2009 achieved gold status in Taiwan, Singapore, and Malaysia, followed by the release of Ghostbird in 2011.

Singer/songwriter Kris Rowley discovered Avi's YouTube videos early on and helped amplify her online presence. Avi's popularity grew rapidly, attracting interest from various record labels. Monotone Records' Ian Montone, introduced to Avi's work by Patrick Keeler of the Raconteurs, signed her to the label. Avi's music resonated with audiences in Asia, solidifying her success with multiple gold-certified albums.

Report Date: 2025-09-09

Zee Avi cuts through with 25-34 & 18-24 audiences and consistency across MALAYSIA, UNITED STATES, INDONESIA. A heavily female (63%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 162 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Maybank, AirAsia, Petronas, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zee Avi score 0.28% — Low bucket.

Brand: MaybankBrand: AirAsiaBrand: Petronas

Followers:57,186

Engagements:162

Rate:0.3%

Posts:788

Avg Likes:162

Avg Comments:5

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 57,186 · Engagements 162 · Rate 0.3% Posts 788 · Views 0 · Avg Likes 162 · Avg Comments 5 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 24% 35-44: 18% 13-17: 4%	Largest: 25-34 (51%); next: 18-24 (24%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	MALAYSIA (65%) UNITED STATES (10%) INDONESIA (7%) SINGAPORE (3%) CHINA (1%)	Top regions: MALAYSIA (65%), UNITED STATES (10%), INDONESIA (7%)
Platform Engagement	Instagram: 162 avg likes/post	best engagement: Instagram 162 avg likes

Top Brand Affinities

Maybank

Score: 44.97

AirAsia

Score: 36.72

Petronas

Score: 18.67

Maxis

Score: 18.55

Isetan

Score: 16.73

GENTLE MONSTER

Score: 14.77

Fred Perry

Score: 12.57

AstraZeneca

Score: 11.14

Nescafé

Score: 8.73

Preloved

Score: 6.39

Pfizer

Score: 6.34

Tesco

Score: 5.82

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Top Brand Affinities

Brand	Category	Score
Maybank		44.97
AirAsia		36.72
Petronas		18.67
Maxis		18.55
Isetan		16.73
GENTLE MONSTER		14.77
Fred Perry		12.57
AstraZeneca		11.14
Nescafé		8.73
Preloved		6.39
Pfizer		6.34
Tesco		5.82
LEGOLAND		5.79
Ableton		5.77
Pampers		5.75
New Line Cinema		5.68
Coach		4.92
UNIQLO		4.82
Gundam		4.46
Longchamp		4.38
Hot Wheels		4.35
Cadbury		4.30
G-shock		4.30
Panasonic		3.95
Fujifilm		3.75
Summit Entertainment		3.31
Carhartt		3.27
Leica		3.18
Colgate		3.13
Tupperware Brands		3.07
Airbnb		3.02
Huawei		2.92
Sunnies Studios		2.85
Stüssy		2.75
ASICS		2.65
Dr. Martens		2.62
Mulberry		2.61
Paramount Pictures		2.60
Kodak		2.43
Spotify Music		2.31
Showtime		2.19
Fenty beauty		2.16
Timberland		2.14
Nokia		2.09
A Game of Tones		2.05
Transformers		2.02
KFC		1.99
The North Face		1.87
H&M		1.82
New Balance		1.79