Zeds Dead Brand Affinity ranks highest iHeartRaves at 202.85% . Very Strong. Score DMDB 71.45% | Fanbase 73.40%

Zeds Dead — hip-hop & rap artist from CA.

Based in Toronto, the electronic music duo Zeds Dead, comprised of DC (Dylan Mamid) and Hooks (Zachary Rapp-Rovan), originally formed as Mass Productions in…

Zeds Dead

Superstar

Country: CA | Artist ID: 11e81bbd-f326-00be-b752-a0369fe50396

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Genres

hip-hop & rapelectronic trapelectronicedmelectro housefuture basspop dancevapor twitchdanceprogressive electro housedubstepcanadian electronicbrostepelectronic

Influential: 71.45% Fanbase: 73.40% Trending: 70.48%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 202.85% • Very Strong

As of 2025-09-09

950,842

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.45% | Fanbase 73.40% | Trending 70.48% | CAREER STAGE: SUPERSTAR

Biography

Based in Toronto, the electronic music duo Zeds Dead, comprised of DC (Dylan Mamid) and Hooks (Zachary Rapp-Rovan), originally formed as Mass Productions in 2004, releasing their independent album "Fresh Beetz" in 2007. Transitioning to Zeds Dead in 2009, they explored house and dubstep, with their debut track "Journey of a Lifetime" released that same year, followed by a series of free downloadable releases and remixes.

From 2010 to 2011, Zeds Dead gained momentum, releasing music on various labels and embarking on extensive U.S. tours. Their discography includes EPs like "Adrenaline" and "The Living Dead," as well as collaborations with artists such as Diplo and Pusha T. In 2016, they released their debut LP "Northern Lights" on their Deadbeats label, featuring a diverse range of guest artists. Continuing their prolific output, Zeds Dead has since released remix EPs and collaborated with other prominent musicians like Jauz.

Report Date: 2025-09-09

Zeds Dead builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, CANADA. With a heavily male (71%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (54,150 avg views per post), while Instagram provides social proof in comments and saves. Affinities with iHeartRaves, Phase One, Pioneer point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zeds Dead score 1.49% — Moderate bucket.

Brand: iHeartRavesBrand: Phase OneBrand: Pioneer

Followers:950,842

Engagements:14,137

Rate:1.5%

Posts:297

Avg Likes:13,695

Avg Comments:454

Avg Views:104,452

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 950,842 · Engagements 14,137 · Rate 1.5% Posts 297 · Views 104,452 · Avg Likes 13,695 · Avg Comments 454 · Avg Views 104,452	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 34% 35-44: 6% 13-17: 4%	Largest: 18-24 (55%); next: 25-34 (34%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (34%) BRAZIL (10%) CANADA (7%) UNITED KINGDOM (5%) ROMANIA (4%)	Top regions: UNITED STATES (34%), BRAZIL (10%), CANADA (7%)
Platform Engagement	Instagram: 9,053 avg likes/post · Tiktok: 54,150 avg views/post · Youtube: 50,302 avg views/post	Best reach: Tiktok 54,150 avg views; best engagement: Instagram 9,053 avg likes

Top Brand Affinities

iHeartRaves

Score: 202.85

Phase One

Score: 53.13

Pioneer

Score: 25.96

Ableton

Score: 24.48

Trancefamily

Score: 24.19

Mixcloud

Score: 15.37

Tomorrowland

Score: 13.77

Akai

Score: 12.81

Lollapalooza

Score: 11.42

Houston Livestock Show and Rodeo

Score: 11.11

SoundCloud

Score: 10.54

Coachella

Score: 8.10

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Top Brand Affinities

Brand	Category	Score
iHeartRaves		202.85
Phase One		53.13
Pioneer		25.96
Ableton		24.48
Trancefamily		24.19
Mixcloud		15.37
Tomorrowland		13.77
Akai		12.81
Lollapalooza		11.42
Houston Livestock Show and Rodeo		11.11
SoundCloud		10.54
Coachella		8.10
Coors		7.32
Verizon		7.15
Bud Light		7.01
Margaritaville		6.86
Free People		6.58
Beats Electronics		5.69
Jameson		5.49
Steve Madden		5.39
Lululemon Athletica		4.97
American Eagle		4.92
Pacific Northwest Wonderland		4.84
Gatorade		4.54
Smirnoff		3.67
Taco Bell		3.58
Comedy Central		3.44
Hennessy		3.41
Showtime		3.27
Budweiser		3.19
NHL		3.12
Monster Beverage		3.04
Spotify Music		2.97
Subaru		2.66
Mulberry		2.65
Dr. Martens		2.64
MTV		2.54
Pepsi		2.48
Nickelodeon		2.48
Red Bull		2.45
Chipotle Mexican Grill		2.44
Urban Outfitters		2.44
Jeep		2.36
Chrysler		2.34
Grand Theft Auto		2.33
Pokemon Go		2.32
Busch		2.30
Bellagio		2.29
Sunnies Studios		2.27
Ubisoft		2.19