Zeds Dead
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-29
951,442
Social Media Followers
As of 2025-09-29
00:00:00
Hours Airplay
2025-12-07 09:31:20 UTC
Genres
Biography
From 2010 to 2011, Zeds Dead gained momentum, releasing music on various labels and embarking on extensive U.S. tours. Their discography includes EPs like "Adrenaline" and "The Living Dead," as well as collaborations with artists such as Diplo and Pusha T. In 2016, they released their debut LP "Northern Lights" on their Deadbeats label, featuring a diverse range of guest artists. Continuing their prolific output, Zeds Dead has since released remix EPs and collaborated with other prominent musicians like Jauz.
Zeds Dead builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, CANADA. With a heavily male (71%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (55,000 avg views per post), while Instagram provides social proof in comments and saves. Affinities with iHeartRaves, Phase One, Pioneer point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 951,442 · Engagements 14,157 · Rate 1.5% Posts 297 · Views 105,302 · Avg Likes 13,710 · Avg Comments 454 · Avg Views 105,302 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 34% 35-44: 6% 13-17: 4% |
Largest: 18-24 (55%); next: 25-34 (34%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (34%) BRAZIL (10%) CANADA (7%) UNITED KINGDOM (5%) ROMANIA (4%) |
Top regions: UNITED STATES (34%), BRAZIL (10%), CANADA (7%) |
| Platform Engagement | Instagram: 9,053 avg likes/post · Tiktok: 55,000 avg views/post · Youtube: 50,302 avg views/post | Best reach: Tiktok 55,000 avg views; best engagement: Instagram 9,053 avg likes |
Top Brand Affinities
iHeartRaves
Phase One
Pioneer
Ableton
Trancefamily
Mixcloud
Tomorrowland
Akai
Lollapalooza
Houston Livestock Show and Rodeo
SoundCloud
Coachella
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 202.85 | |
| Phase One | 53.13 | |
| Pioneer | 25.96 | |
| Ableton | 24.48 | |
| Trancefamily | 24.19 | |
| Mixcloud | 15.37 | |
| Tomorrowland | 13.77 | |
| Akai | 12.81 | |
| Lollapalooza | 11.42 | |
| Houston Livestock Show and Rodeo | 11.11 | |
| SoundCloud | 10.54 | |
| Coachella | 8.10 | |
| Coors | 7.32 | |
| Verizon | 7.15 | |
| Bud Light | 7.01 | |
| Margaritaville | 6.86 | |
| Free People | 6.58 | |
| Beats Electronics | 5.69 | |
| Jameson | 5.49 | |
| Steve Madden | 5.39 | |
| Lululemon Athletica | 4.97 | |
| American Eagle | 4.92 | |
| Pacific Northwest Wonderland | 4.84 | |
| Gatorade | 4.54 | |
| Smirnoff | 3.67 | |
| Taco Bell | 3.58 | |
| Comedy Central | 3.44 | |
| Hennessy | 3.41 | |
| Showtime | 3.27 | |
| Budweiser | 3.19 | |
| NHL | 3.12 | |
| Monster Beverage | 3.04 | |
| Spotify Music | 2.97 | |
| Subaru | 2.66 | |
| Mulberry | 2.65 | |
| Dr. Martens | 2.64 | |
| MTV | 2.54 | |
| Pepsi | 2.48 | |
| Nickelodeon | 2.48 | |
| Red Bull | 2.45 | |
| Chipotle Mexican Grill | 2.44 | |
| Urban Outfitters | 2.44 | |
| Jeep | 2.36 | |
| Chrysler | 2.34 | |
| Grand Theft Auto | 2.33 | |
| Pokemon Go | 2.32 | |
| Busch | 2.30 | |
| Bellagio | 2.29 | |
| Sunnies Studios | 2.27 | |
| Ubisoft | 2.19 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-28)
Total: 2,869,757
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
1,797,169 | 62.62% |
| [+] |
|
402,736 | 14.03% |
| [+] |
|
335,748 | 11.70% |
| [+] |
|
334,104 | 11.64% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 04:00 UTC | Zeds Dead, Esseks, Jade Cicada, Canvas | Wintrust Arena | Chicago, United States | |
| 2025-12-14 04:00 UTC | Zeds Dead, Apashe, Delta Heavy, Axel Boy | Wintrust Arena | Chicago, United States | |
| 2025-12-31 03:00 UTC | Eternal NYE 2025 | Central Florida Fairgrounds | Orlando, United States | — |















