ZEDDY WILL Brand Affinity ranks highest True Religion at 17.43% . Very Strong. Score DMDB 59.60% | Fanbase 36.49%

ZEDDY WILL — hip-hop & rap artist from US.

Zeddy Will, a musician hailing from the Queensbridge Housing Projects in New York, has gained attention for his unique approach to hip-hop. His rise to…

ZEDDY WILL

Recognizable

Country: US | Gender: male | Artist ID: c2cc904c-b8e2-4897-9bc2-d98c3c5146b0

Find Artist

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hop

Influential: 59.60% Fanbase: 36.49% Trending: 71.15%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 17.43% • Very Strong

As of 2025-09-09

9,270,040

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.60% | Fanbase 36.49% | Trending 71.15% | CAREER STAGE: MAINSTREAM

Biography

Zeddy Will, a musician hailing from the Queensbridge Housing Projects in New York, has gained attention for his unique approach to hip-hop. His rise to prominence has been fueled by popular tracks such as "Freak You" and "Cha Cha," which have garnered significant success on platforms like TikTok. Zeddy's comedic flair and relatable style have resonated with audiences, establishing him as a notable figure in the music industry.

Report Date: 2025-09-09

ZEDDY WILL is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (61%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,200,000 avg views per post); Tiktok builds the community layer. Affinity data highlights True Religion, WNBA, Palm Angels, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ZEDDY WILL score 1.57% — Moderate bucket.

Brand: True ReligionBrand: WNBABrand: Palm Angels

Followers:9,270,040

Engagements:145,252

Rate:1.6%

Posts:2,100

Avg Likes:133,838

Avg Comments:802

Avg Views:1,261,341

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,270,040 · Engagements 145,252 · Rate 1.6% Posts 2,100 · Views 1,261,341 · Avg Likes 133,838 · Avg Comments 802 · Avg Views 1,261,341	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 26% 13-17: 12% 35-44: 4%	Largest: 18-24 (56%); next: 25-34 (26%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (79%) CANADA (3%) UNITED KINGDOM (2%) GEORGIA (2%) AUSTRALIA (1%)	Top regions: UNITED STATES (79%), CANADA (3%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 19,332 avg likes/post · Tiktok: 1,200,000 avg views/post · Youtube: 61,341 avg views/post	Best reach: Tiktok 1,200,000 avg views; best engagement: Tiktok 112,800 avg likes

Top Brand Affinities

True Religion

Score: 17.43

WNBA

Score: 14.80

Palm Angels

Score: 14.75

Champion

Score: 6.78

SoundCloud

Score: 6.65

Kappa

Score: 6.25

ESPN

Score: 6.16

Alexander McQueen

Score: 5.81

American Eagle

Score: 5.15

Rockstar Games

Score: 4.97

FashionNova

Score: 4.89

Los Angeles Lakers

Score: 4.86

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Top Brand Affinities

Brand	Category	Score
True Religion		17.43
WNBA		14.80
Palm Angels		14.75
Champion		6.78
SoundCloud		6.65
Kappa		6.25
ESPN		6.16
Alexander McQueen		5.81
American Eagle		5.15
Rockstar Games		4.97
FashionNova		4.89
Los Angeles Lakers		4.86
NBA		4.77
UGG		4.54
Hennessy		4.39
Kodak		4.07
Beats Electronics		3.80
Call of Duty		3.73
Gatorade		3.69
Timberland		3.47
NFL		3.33
Polo Ralph Lauren		2.87
Sneakerhead		2.77
Christian Louboutin		2.74
Under Armour		2.50
Supreme		2.47
New Balance		2.42
Balenciaga		2.22
Dodge		2.18
Chrysler		2.03
Spotify Music		2.03
Walmart		1.98
Xbox		1.98
The North Face		1.94
Sprite		1.88
Fendi		1.83
Nike		1.80
WWE		1.77
Grand Theft Auto		1.76
Gucci		1.73
PlayStation		1.71
Bugatti		1.64
Forever 21		1.59
Cartier		1.57
Michael Kors		1.55
Sony		1.48
Louis Vuitton		1.48
Vans		1.41
Puma		1.40
Tesla Motors		1.40