Zed Bias Brand Affinity ranks highest Mixcloud at 246.61% . Very Strong. Score DMDB 51.40% | Fanbase 30.02%

Zed Bias — r&b, funk & soul artist from GB.

Zed Bias, an English electronic musician known for his work as a producer and DJ, is recognized as a pioneer in breakbeat garage. Under various pseudonyms like…

Zed Bias

Established

Country: GB | Gender: male | Artist ID: 11e81bbe-548c-66c2-8df4-a0369fe50396

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Genres

r&b, funk & souluk funkyhip-hop & rapbroken beatelectronicdanceelectronichousedeep houseeuropeanuk garagebassline

Influential: 51.40% Fanbase: 30.02% Trending: 62.09%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 246.61% • Very Strong

As of 2025-09-09

17,920

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 51.40% | Fanbase 30.02% | Trending 62.09% | CAREER STAGE: MID_LEVEL

Biography

Zed Bias, an English electronic musician known for his work as a producer and DJ, is recognized as a pioneer in breakbeat garage. Under various pseudonyms like Phuturistix and Maddslinky, Dave Jones has been active in the music industry for over 14 years, collaborating with different artists and releasing music on his own labels.

In 1999, Jones made a significant impact with a series of influential releases on Sidewinder and Sidestepper, leading to his chart success in 2000 with the track "Neighbourhood" under his Zed Bias alias. His contributions to the UK Garage scene have solidified his reputation as a key figure in electronic music.

Report Date: 2025-09-09

Zed Bias engages 25-34 & 35-44 audiences with repeatable results in UNITED KINGDOM, UNITED STATES, AUSTRALIA. The fan base skews heavily male (78%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (257 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Mixcloud, MOOG, Pioneer, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zed Bias score 1.43% — Moderate bucket.

Brand: MixcloudBrand: MOOGBrand: Pioneer

Followers:17,920

Engagements:257

Rate:1.4%

Posts:1,708

Avg Likes:257

Avg Comments:17

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,920 · Engagements 257 · Rate 1.4% Posts 1,708 · Views 0 · Avg Likes 257 · Avg Comments 17 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 35-44: 33% 18-24: 13% 45-64: 8%	Largest: 25-34 (44%); next: 35-44 (33%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED KINGDOM (59%) UNITED STATES (9%) AUSTRALIA (3%) GERMANY (2%) JAPAN (2%)	Top regions: UNITED KINGDOM (59%), UNITED STATES (9%), AUSTRALIA (3%)
Platform Engagement	Instagram: 257 avg likes/post	best engagement: Instagram 257 avg likes

Top Brand Affinities

Mixcloud

Score: 246.61

MOOG

Score: 55.52

Pioneer

Score: 54.78

Ableton

Score: 53.64

Akai

Score: 47.15

SoundCloud

Score: 28.64

Vauxhall

Score: 27.07

Sennheiser

Score: 21.27

Beats Electronics

Score: 16.32

Amazon Music

Score: 14.81

Deliveroo

Score: 11.57

Pro Tools

Score: 10.78

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Top Brand Affinities

Brand	Category	Score
Mixcloud		246.61
MOOG		55.52
Pioneer		54.78
Ableton		53.64
Akai		47.15
SoundCloud		28.64
Vauxhall		27.07
Sennheiser		21.27
Beats Electronics		16.32
Amazon Music		14.81
Deliveroo		11.57
Pro Tools		10.78
Fred Perry		10.11
Stone Island		9.84
Stüssy		9.84
Selfridges		9.78
Tate Modern		9.56
Spotify Music		8.94
BBC		7.93
Atmos		7.58
Carlsberg		7.07
Clarks		5.77
Tesco		5.67
Carhartt		5.55
Moschino		4.44
Guinness		4.40
Harrods		4.36
Tomorrowland		4.24
Bacardi		4.22
Warner Bros		4.17
Red Bull		3.54
Sneakerhead		3.50
Showtime		3.50
Hennessy		3.05
Emporium		3.01
ASICS		3.00
Reebok		2.88
The North Face		2.87
Cadbury		2.84
Supreme		2.79
MTV		2.62
Matrix		2.62
New Balance		2.56
Kodak		2.55
Garnier		2.46
ASOS		2.42
Baileys		2.41
Primark		2.41
Coachella		2.40
Nokia		2.29