ZAYN
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
69,494,682
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-12-07 09:35:47 UTC
Genres
Biography
In 2024, ZAYN released his fourth studio album, "ROOM UNDER THE STAIRS," showcasing a more personal and introspective approach to his music. The album explores themes of healing and growth while experimenting with a new sound that highlights his soulful vocals and poetic songwriting. "ROOM UNDER THE STAIRS" debuted in the Top 5 on various Billboard charts, solidifying ZAYN's position as a versatile and accomplished artist in the music industry.
ZAYN is already in the conversation with 18-24 & 25-34 audiences in INDIA, UNITED STATES, MYANMAR (BURMA). The audience is female-leaning (55%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (87,332 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to iHeartRadio Music Awards, Lollapalooza, Urban Outfitters points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 69,494,682 · Engagements 2,570,993 · Rate 3.7% Posts 789 · Views 120,182 · Avg Likes 2,570,119 · Avg Comments 31,721 · Avg Views 120,182 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 24% 13-17: 10% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (24%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
INDIA (21%) UNITED STATES (14%) MYANMAR (BURMA) (10%) BRAZIL (9%) INDONESIA (6%) |
Top regions: INDIA (21%), UNITED STATES (14%), MYANMAR (BURMA) (10%) |
| Platform Engagement | Instagram: 2,554,613 avg likes/post · Tiktok: 32,850 avg views/post · Youtube: 87,332 avg views/post | Best reach: Youtube 87,332 avg views; best engagement: Instagram 2,554,613 avg likes |
Top Brand Affinities
iHeartRadio Music Awards
Lollapalooza
Urban Outfitters
Emporium
Showtime
Benefit Cosmetics
Fenty beauty
KTM
CBS Television Studios
H&M
ASOS
Primark
| Brand | Category | Score |
|---|---|---|
| iHeartRadio Music Awards | 4.15 | |
| Lollapalooza | 2.93 | |
| Urban Outfitters | 2.81 | |
| Emporium | 2.75 | |
| Showtime | 2.49 | |
| Benefit Cosmetics | 2.36 | |
| Fenty beauty | 2.17 | |
| KTM | 2.14 | |
| CBS Television Studios | 2.12 | |
| H&M | 2.07 | |
| ASOS | 2.06 | |
| Primark | 2.02 | |
| Coachella | 2.00 | |
| Bershka | 1.99 | |
| CBS | 1.88 | |
| Forever 21 | 1.59 | |
| Calvin Klein | 1.57 | |
| Snapseed | 1.54 | |
| Pepsi | 1.52 | |
| Sephora | 1.51 | |
| musical.ly | 1.49 | |
| Anastasia Beverly Hills | 1.47 | |
| Polaroid | 1.44 | |
| Sneakerhead | 1.40 | |
| shein | 1.39 | |
| Pandora | 1.34 | |
| Huda Beauty | 1.33 | |
| NYX Cosmetics | 1.33 | |
| Ray-Ban | 1.29 | |
| Converse | 1.28 | |
| Tommy Hilfiger | 1.27 | |
| Coca-Cola | 1.22 | |
| Burberry | 1.21 | |
| Travelgram | 1.18 | |
| Maybelline | 1.18 | |
| SheInside | 1.17 | |
| Puma | 1.15 | |
| Vans | 1.12 | |
| MAC Cosmetics | 1.09 | |
| L'Oréal Paris | 1.08 | |
| Christian Dior | 1.07 | |
| Zara | 1.04 | |
| FashionNova | 1.02 | |
| Yves Saint Laurent | 1.01 | |
| Vogue | 1.00 | |
| HBO | 0.99 | |
| Supreme | 0.99 | |
| Adobe | 0.98 | |
| Tiffany & Co | 0.97 | |
| Starbucks | 0.95 |
Official Profiles
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LoginArtist: ZAYN
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 24,529,596
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
24,223,607 | 98.75% |
| [+] |
Pandora |
305,989 | 1.25% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-21 03:00 UTC | Zayn | Dolby Live at Park MGM | Las Vegas, United States | |
| 2026-01-21 05:00 UTC | ZAYN | Dolby Live, Park MGM Las Vegas | Las Vegas, United States | |
| 2026-01-22 03:00 UTC | Zayn | Dolby Live at Park MGM | Las Vegas, United States | |
| 2026-01-22 05:00 UTC | ZAYN | Dolby Live, Park MGM Las Vegas | Las Vegas, United States | |
| 2026-01-25 03:00 UTC | Zayn | Dolby Live at Park MGM | Las Vegas, United States | |
| 2026-01-25 05:00 UTC | ZAYN | Dolby Live, Park MGM Las Vegas | Las Vegas, United States | |
| 2026-01-26 03:00 UTC | Zayn | Dolby Live at Park MGM | Las Vegas, United States | |
| 2026-01-26 05:00 UTC | ZAYN | Dolby Live, Park MGM Las Vegas | Las Vegas, United States | |
| 2026-01-29 03:00 UTC | Zayn | Dolby Live at Park MGM | Las Vegas, United States | |
| 2026-01-29 05:00 UTC | ZAYN | Dolby Live, Park MGM Las Vegas | Las Vegas, United States | |
| 2026-01-31 03:00 UTC | Zayn | Dolby Live at Park MGM | Las Vegas, United States | |
| 2026-01-31 05:00 UTC | ZAYN | Dolby Live, Park MGM Las Vegas | Las Vegas, United States | |
| 2026-02-01 03:00 UTC | Zayn | Dolby Live at Park MGM | Las Vegas, United States | |
| 2026-02-01 05:00 UTC | ZAYN | Dolby Live, Park MGM Las Vegas | Las Vegas, United States |
