ZAYN Brand Affinity ranks highest iHeartRadio Music Awards at 4.15% . Very Strong. Score DMDB 76.83% | Fanbase 81.44%

ZAYN — pop artist from GB.

ZAYN is a multi-platinum recording artist, songwriter, producer, and philanthropist recognized for his distinctive vocals and blend of pop and R&B. He achieved…

ZAYN

Superstar

Country: GB | Gender: male | Artist ID: 11e81bbf-2d1c-3a80-8e0e-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popuk popmainstream pop

Influential: 76.83% Fanbase: 81.44% Trending: 74.52%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRadio Music Awards • 4.15% • Very Strong

As of 2025-09-10

69,494,682

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 76.83% | Fanbase 81.44% | Trending 74.52% | CAREER STAGE: SUPERSTAR

Biography

ZAYN is a multi-platinum recording artist, songwriter, producer, and philanthropist recognized for his distinctive vocals and blend of pop and R&B. He achieved chart-topping success with his debut solo album, "Mind of Mine," becoming the first UK Male Solo artist to simultaneously top the UK and US album charts. ZAYN's subsequent albums, "Icarus Falls" and "Nobody Is Listening," have also received critical acclaim and commercial success, with hit singles like "PILLOWTALK" achieving multi-platinum certifications.

In 2024, ZAYN released his fourth studio album, "ROOM UNDER THE STAIRS," showcasing a more personal and introspective approach to his music. The album explores themes of healing and growth while experimenting with a new sound that highlights his soulful vocals and poetic songwriting. "ROOM UNDER THE STAIRS" debuted in the Top 5 on various Billboard charts, solidifying ZAYN's position as a versatile and accomplished artist in the music industry.

Report Date: 2025-09-10

ZAYN is already in the conversation with 18-24 & 25-34 audiences in INDIA, UNITED STATES, MYANMAR (BURMA). The audience is female-leaning (55%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (87,332 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to iHeartRadio Music Awards, Lollapalooza, Urban Outfitters points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ZAYN score 3.70% — Very Strong bucket.

Brand: iHeartRadio Music AwardsBrand: LollapaloozaBrand: Urban Outfitters

Followers:69,494,682

Engagements:2,570,993

Rate:3.7%

Posts:789

Avg Likes:2,570,119

Avg Comments:31,721

Avg Views:120,182

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 69,494,682 · Engagements 2,570,993 · Rate 3.7% Posts 789 · Views 120,182 · Avg Likes 2,570,119 · Avg Comments 31,721 · Avg Views 120,182	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 24% 13-17: 10% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (24%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	INDIA (21%) UNITED STATES (14%) MYANMAR (BURMA) (10%) BRAZIL (9%) INDONESIA (6%)	Top regions: INDIA (21%), UNITED STATES (14%), MYANMAR (BURMA) (10%)
Platform Engagement	Instagram: 2,554,613 avg likes/post · Tiktok: 32,850 avg views/post · Youtube: 87,332 avg views/post	Best reach: Youtube 87,332 avg views; best engagement: Instagram 2,554,613 avg likes

Top Brand Affinities

iHeartRadio Music Awards

Score: 4.15

Lollapalooza

Score: 2.93

Urban Outfitters

Score: 2.81

Emporium

Score: 2.75

Showtime

Score: 2.49

Benefit Cosmetics

Score: 2.36

Fenty beauty

Score: 2.17

KTM

Score: 2.14

CBS Television Studios

Score: 2.12

H&M

Score: 2.07

ASOS

Score: 2.06

Primark

Score: 2.02

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Top Brand Affinities

Brand	Category	Score
iHeartRadio Music Awards		4.15
Lollapalooza		2.93
Urban Outfitters		2.81
Emporium		2.75
Showtime		2.49
Benefit Cosmetics		2.36
Fenty beauty		2.17
KTM		2.14
CBS Television Studios		2.12
H&M		2.07
ASOS		2.06
Primark		2.02
Coachella		2.00
Bershka		1.99
CBS		1.88
Forever 21		1.59
Calvin Klein		1.57
Snapseed		1.54
Pepsi		1.52
Sephora		1.51
musical.ly		1.49
Anastasia Beverly Hills		1.47
Polaroid		1.44
Sneakerhead		1.40
shein		1.39
Pandora		1.34
Huda Beauty		1.33
NYX Cosmetics		1.33
Ray-Ban		1.29
Converse		1.28
Tommy Hilfiger		1.27
Coca-Cola		1.22
Burberry		1.21
Travelgram		1.18
Maybelline		1.18
SheInside		1.17
Puma		1.15
Vans		1.12
MAC Cosmetics		1.09
L'Oréal Paris		1.08
Christian Dior		1.07
Zara		1.04
FashionNova		1.02
Yves Saint Laurent		1.01
Vogue		1.00
HBO		0.99
Supreme		0.99
Adobe		0.98
Tiffany & Co		0.97
Starbucks		0.95