Zakir Hussain
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
298,871
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:03:11 UTC
Genres
Biography
Hussain's international touring career began in the '70s, and he has played over 150 concert dates annually. He co-founded the supergroup Shakti in 1975 and has worked with a diverse range of artists, from Indian musicians to Western stars like George Harrison and Mickey Hart. Hussain's discography includes close to 100 albums, showcasing his mastery of the tabla and his dedication to bridging cultural divides through music.
Zakir Hussain has momentum with 25-34 & 18-24 audiences—particularly in INDIA, UNITED STATES, UNITED KINGDOM. A heavily male (89%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,305 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Akg, Marshall, MOOG signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 298,871 · Engagements 2,970 · Rate 1.0% Posts 362 · Views 2,305 · Avg Likes 2,969 · Avg Comments 37 · Avg Views 2,305 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 25% 35-44: 23% 45-64: 14% |
Largest: 25-34 (36%); next: 18-24 (25%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
INDIA (74%) UNITED STATES (9%) UNITED KINGDOM (2%) CANADA (2%) JAPAN (1%) |
Top regions: INDIA (74%), UNITED STATES (9%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 2,940 avg likes/post · Youtube: 2,305 avg views/post | Best reach: Youtube 2,305 avg views; best engagement: Instagram 2,940 avg likes |
Top Brand Affinities
Akg
Marshall
MOOG
Sabyasachi Mukherjee
Sennheiser
Ableton
Amazon Music
musical.ly
Beats Electronics
Pro Tools
Maruti
Mahindra
| Brand | Category | Score |
|---|---|---|
| Akg | 30.93 | |
| Marshall | 20.07 | |
| MOOG | 19.33 | |
| Sabyasachi Mukherjee | 18.74 | |
| Sennheiser | 15.29 | |
| Ableton | 13.85 | |
| Amazon Music | 12.17 | |
| musical.ly | 10.60 | |
| Beats Electronics | 10.12 | |
| Pro Tools | 9.83 | |
| Maruti | 9.37 | |
| Mahindra | 7.84 | |
| Bajaj | 6.25 | |
| Clarks | 5.68 | |
| Spotify Music | 4.57 | |
| National Geographic | 3.97 | |
| Snapseed | 3.91 | |
| MTV | 3.45 | |
| SoundCloud | 3.22 | |
| Travelgram | 3.16 | |
| Nikon | 2.77 | |
| Coffeegram | 2.70 | |
| Geocaching | 2.57 | |
| Yamaha | 2.54 | |
| NBC | 2.42 | |
| Paramount Pictures | 2.36 | |
| A Game of Tones | 2.21 | |
| Canon | 2.06 | |
| BBC | 2.03 | |
| Boeing | 2.01 | |
| Nokia | 1.99 | |
| Sony | 1.99 | |
| Adobe | 1.71 | |
| Ray-Ban | 1.51 | |
| Guinness | 1.43 | |
| Fujifilm | 1.43 | |
| Levi's | 1.37 | |
| Amazon | 1.37 | |
| Apple | 1.36 | |
| Netflix | 1.34 | |
| GoPro | 1.34 | |
| KTM | 1.24 | |
| Marvel Entertainment | 1.22 | |
| Samsung Group | 1.19 | |
| HBO | 1.18 | |
| Guess | 1.13 | |
| Pixar | 1.09 | |
| The Olympic Games | 1.08 | |
| H&M | 1.06 | |
| Puma | 1.04 |
Official Profiles
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LoginArtist: Zakir Hussain
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Top 10 Songs Played Today
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Total Streams (2025-09-28)
Total: 93,797
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















