Zak Abel

Zak Abel — r&b, funk & soul artist from GB.

Zak Abel is a British singer-songwriter known for his soulful vocals and blend of R&B and pop music. He gained recognition after featuring on Gorgon City's UK…

Influence: 58.86% Fanbase: 40.25% Trending: 68.16% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 22.01% • Very Strong

As of 2025-09-08

193,318

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 23:48:18 UTC

Genres

r&b, funk & soulr&b/souluk contemporary r&belectronicdance

Biography

Zak Abel is a British singer-songwriter known for his soulful vocals and blend of R&B and pop music. He gained recognition after featuring on Gorgon City's UK Top 20 hit single 'Unmissable' and signing a record deal in 2014. Abel released his debut album 'Only When We're Naked' in 2017, and has since collaborated with artists like Tom Misch, Kaytranada, Kygo, Avicii, and ZAYN. His 2021 single "Be Kind" achieved success on AirPlay Charts in Europe and reached the Top 30 on the HOT AC chart in the US, setting the tone for his upcoming album, 'Love Over Fear'.

Abel's early work on YouTube and EP releases with Joker paved the way for his solo projects, showcasing his growth as a songwriter. His music has garnered attention for its emotive lyrics and smooth vocal delivery, solidifying his reputation as a versatile artist in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Zak Abel keeps 18-24 & 25-34 audiences engaged throughout GERMANY, UNITED KINGDOM, UNITED STATES. The composition is heavily female (56%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 7,589 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Warner Music, Selfridges, Tate Modern supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zak Abel score 0.59% — Low bucket.

Brand: Warner MusicBrand: SelfridgesBrand: Tate Modern

Followers:193,318

Engagements:1,142

Rate:0.6%

Posts:832

Avg Likes:1,108

Avg Comments:34

Avg Views:7,589

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 193,318 · Engagements 1,142 · Rate 0.6% Posts 832 · Views 7,589 · Avg Likes 1,108 · Avg Comments 34 · Avg Views 7,589	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 29% 13-17: 9% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (29%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	GERMANY (31%) UNITED KINGDOM (21%) UNITED STATES (11%) INDONESIA (7%) FRANCE (4%)	Top regions: GERMANY (31%), UNITED KINGDOM (21%), UNITED STATES (11%)
Platform Engagement	Instagram: 845 avg likes/post · Tiktok: 7,589 avg views/post	Best reach: Tiktok 7,589 avg views; best engagement: Instagram 845 avg likes

Top Brand Affinities

Warner Music

Score: 22.01

Selfridges

Score: 10.75

Tate Modern

Score: 8.65

MISSGUIDED

Score: 8.20

Vauxhall

Score: 8.11

Amazon Music

Score: 7.65

Ableton

Score: 7.56

ASOS

Score: 7.55

Marks & Spencer

Score: 7.15

Pioneer

Score: 6.63

River Island

Score: 6.37

Topshop

Score: 5.69

Brand	Category	Score
Warner Music		22.01
Selfridges		10.75
Tate Modern		8.65
MISSGUIDED		8.20
Vauxhall		8.11
Amazon Music		7.65
Ableton		7.56
ASOS		7.55
Marks & Spencer		7.15
Pioneer		6.63
River Island		6.37
Topshop		5.69
Urban Outfitters		5.67
Vivienne Westwood		5.42
Coachella		5.01
Harrods		4.68
boohoo		4.47
Dr. Martens		4.35
Loewe		4.31
iHeartRadio Music Awards		4.28
Tesco		4.16
Sunnies Studios		4.14
Lollapalooza		4.09
Spotify Music		4.04
Aperol		4.03
Showtime		3.73
Primark		3.66
Kodak		3.50
Guinness		3.45
NBC		3.33
Polaroid		3.28
Summit Entertainment		3.24
BBC		3.16
SoundCloud		3.15
MTV		3.07
TOM FORD		2.98
Pull&Bear		2.92
Tomorrowland		2.88
H&M		2.85
Lush		2.69
Beats Electronics		2.69
Pepsi		2.64
Marc Jacobs		2.63
Victoria's Secret		2.54
Cafecito		2.52
Airbnb		2.50
Bershka		2.43
GAP		2.33
Carhartt		2.23
Lululemon Athletica		2.22