Zaho Brand Affinity ranks highest Monoprix at 26.52% . Very Strong. Score DMDB 60.92% | Fanbase 53.72%

Zaho — pop artist from DZ.

Zaho, born Zahera Darabid, is an Algerian-Canadian singer, songwriter, and performer in the pop-R&B genre. She gained recognition in 2008 with the hit "C'est…

Zaho

Recognizable

Country: DZ | Gender: female | Artist ID: 11e81bc8-3c7b-b8a8-a73f-a0369fe50396

Find Artist

Genres

popfrancotonfrench poppop urbainepopmainstream pophip-hop & raphip-hop/rap

Influential: 60.92% Fanbase: 53.72% Trending: 64.52%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Monoprix • 26.52% • Very Strong

As of 2025-09-09

4,647,656

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.92% | Fanbase 53.72% | Trending 64.52% | CAREER STAGE: MAINSTREAM

Biography

Zaho, born Zahera Darabid, is an Algerian-Canadian singer, songwriter, and performer in the pop-R&B genre. She gained recognition in 2008 with the hit "C'est Chelou" from her debut album DIMA, which also featured successful tracks like "Je te promets" and "La roue tourne." Zaho won the MTV Europe Music Award for Best French Artist in 2008 and the NRJ Music Award for French Revelation of the Year in 2009.

In 2012, Zaho released her second album CONTAGIEUSE, featuring songs like "Tourner la page" and "Allô." The reissue of the album a year later included the hit "Ma Meilleure" with La Fouine. Zaho ventured into musical theater in 2015-2016 with Dove Attia's production "La Légende du roi Arthur," co-writing and portraying the role of the Fée Morgane. Her third album LE MONDE À L’ENVERS was released in 2017, featuring the track "Laissez-les kouma" with MHD. Zaho returned in 2021 with the single "Ma lune," preceding the release of her album RÉSILIENCE in January 2023, which includes collaborations with artists like Dadju and Tayc. In 2024, she continued to be involved in successful music projects such as "T’étais où" with Jungeli and "si on s’aimait" with Zamdane.

Report Date: 2025-09-09

Zaho resonates with 18-24 & 25-34 audiences and sustains presence in FRANCE, CONGO - KINSHASA, MOROCCO. The demographic is male-leaning (51%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 497,700 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Monoprix, Fnac, Accor Hotels maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zaho score 1.00% — Low bucket.

Brand: MonoprixBrand: FnacBrand: Accor Hotels

Followers:4,647,656

Engagements:46,436

Rate:1.0%

Posts:513

Avg Likes:42,924

Avg Comments:654

Avg Views:516,437

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,647,656 · Engagements 46,436 · Rate 1.0% Posts 513 · Views 516,437 · Avg Likes 42,924 · Avg Comments 654 · Avg Views 516,437	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 38% 13-17: 6% 35-44: 5%	Largest: 18-24 (50%); next: 25-34 (38%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	FRANCE (39%) CONGO - KINSHASA (11%) MOROCCO (10%) UNITED STATES (9%) ALGERIA (8%)	Top regions: FRANCE (39%), CONGO - KINSHASA (11%), MOROCCO (10%)
Platform Engagement	Instagram: 5,314 avg likes/post · Tiktok: 497,700 avg views/post · Youtube: 18,737 avg views/post	Best reach: Tiktok 497,700 avg views; best engagement: Tiktok 36,500 avg likes

Top Brand Affinities

Monoprix

Score: 26.52

Fnac

Score: 26.20

Accor Hotels

Score: 20.75

Galeries Lafayette

Score: 20.51

Kiabi

Score: 20.30

Birchbox

Score: 19.87

ESPRIT

Score: 16.54

Cluse

Score: 15.87

Leroy Merlin

Score: 14.84

Sandro

Score: 14.57

TOUS

Score: 12.32

Zalando

Score: 11.51

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Monoprix		26.52
Fnac		26.20
Accor Hotels		20.75
Galeries Lafayette		20.51
Kiabi		20.30
Birchbox		19.87
ESPRIT		16.54
Cluse		15.87
Leroy Merlin		14.84
Sandro		14.57
TOUS		12.32
Zalando		11.51
Longchamp		9.56
Carrefour		9.49
Thermomix		9.23
BALMAIN		8.33
JACQUEMUS		7.89
Décathlon		7.62
PLAYMOBIL		7.56
Elle Magazine		7.39
Kiko		6.96
KARL LAGERFELD		6.52
Calzedonia		5.70
Alexander McQueen		5.62
boohoo		5.33
Rover		5.04
Montblanc		4.83
Warner Bros		4.59
ASOS		4.56
UGG		4.53
Sephora		4.51
NBC		4.50
Garnier		4.43
Christian Louboutin		4.34
Clinique		4.16
Yves Saint Laurent		4.10
Hublot		3.91
Lindt		3.78
Lacoste		3.67
Primark		3.45
UEFA		3.43
Bershka		3.31
Stradivarius		3.30
Make Up For Ever		3.29
Michael Kors		3.24
Pull&Bear		3.21
KENZO		3.15
Tarte Cosmetics		3.14
Timberland		3.10
Victoria's Secret		3.08