Zahara

Zahara — pop artist from ES.

Zahara is a prominent figure in Spain's alternative music scene, boasting over 20 years of experience and six albums to her name. Her career began with the…

Influence: 52.25% Fanbase: 34.47% Trending: 61.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Estrella Galícia • 69.07% • Very Strong

As of 2025-09-09

571,082

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:57 UTC

Genres

poppopsouth african popspanish popspanish indie popindie poprocklatin rockspanish rockelectronicafrobeatseuropeancantautorafricanafro soul

Biography

Zahara is a prominent figure in Spain's alternative music scene, boasting over 20 years of experience and six albums to her name. Her career began with the self-released album "Día 913" in 2005, followed by the breakthrough success of "La fabulosa historia de..." (2009), featuring the track "Merezco" as the official song of the Vuelta Ciclista a España.

In 2011, Zahara returned to self-management with "La Pareja Tóxica," produced by Ricky Falkner. Her third album, "Santa" (2015), was released under her own label G.O.Z.Z. Records. "Astronauta" (2018) marked her transition to pop with the hit "Hoy la Bestia cena en casa," achieving Gold status in Spain. Her latest album, "PUTA," released during the 2020 hiatus, delves into personal themes like abuse and mistreatment, earning critical acclaim and multiple awards, including six Premios MIN and the Premio Ojo Crítico. Subsequently, she released "REPUTA" (2022), a reimagining of the original album featuring collaborations with notable artists and earning her a Latin Grammys nomination for Best Alternative Album. In 2023, Zahara embarked on the "ZAHARAVE" tour, introducing the song "ESTO NO ES UNA CANCIÓN POLÍTICA" and releasing it alongside the documentary "ESTO NO ES UN DOCUMENTAL" in September, marking the conclusion of the "PUTA" era.

Top Brand Affinities

Report Date: 2025-09-09

Zahara indexes high with fans in the 25-34 range in SPAIN, SOUTH AFRICA, KENYA. The skew is heavily male (65%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 151,095 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Estrella Galícia, El Corte Ingles, Fnac, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Zahara when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zahara score 1.57% — Moderate bucket.

Brand: Estrella GalíciaBrand: El Corte InglesBrand: Fnac

Followers:571,082

Engagements:8,959

Rate:1.6%

Posts:4,092

Avg Likes:8,667

Avg Comments:287

Avg Views:279,095

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 571,082 · Engagements 8,959 · Rate 1.6% Posts 4,092 · Views 279,095 · Avg Likes 8,667 · Avg Comments 287 · Avg Views 279,095	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 52% 18-24: 36% 35-44: 8% 13-17: 3%	Largest: 25-34 (52%); next: 18-24 (36%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	SPAIN (77%) SOUTH AFRICA (46%) KENYA (9%) UNITED STATES (5%) ZIMBABWE (5%)	Top regions: SPAIN (77%), SOUTH AFRICA (46%), KENYA (9%)
Platform Engagement	Instagram: 4,251 avg likes/post · Tiktok: 128,000 avg views/post · Youtube: 151,095 avg views/post	Best reach: Youtube 151,095 avg views; best engagement: Instagram 4,251 avg likes

Top Brand Affinities

Estrella Galícia

Score: 69.07

El Corte Ingles

Score: 41.97

Fnac

Score: 40.00

Mapfre

Score: 22.97

PLAYMOBIL

Score: 17.60

Iberia

Score: 15.85

Oysho

Score: 14.38

Movistar

Score: 10.75

Patek Philippe

Score: 8.86

Loewe

Score: 7.08

VidaSana

Score: 7.03

Tate Modern

Score: 6.89

Brand	Category	Score
Estrella Galícia		69.07
El Corte Ingles		41.97
Fnac		40.00
Mapfre		22.97
PLAYMOBIL		17.60
Iberia		15.85
Oysho		14.38
Movistar		10.75
Patek Philippe		8.86
Loewe		7.08
VidaSana		7.03
Tate Modern		6.89
Daewoo		6.78
Ryanair		6.32
Jagermeister		6.26
Pantone Inc		5.69
Primark		5.50
Summit Entertainment		5.07
Pull&Bear		4.61
Stradivarius		4.14
HBO		3.59
Olympus		3.48
AliExpress		3.43
Cafecito		3.11
ASOS		2.86
Carrefour		2.76
Polaroid		2.70
Montblanc		2.59
Spotify Music		2.56
Bershka		2.51
Warner Bros		2.16
Star Wars		2.11
Zara		2.11
Pixar		2.09
Guinness		2.07
Coca-Cola		1.94
Universal		1.83
Kodak		1.82
IKEA		1.82
Lego		1.81
A Game of Tones		1.80
Tinder		1.78
Aperol		1.77
ASICS		1.71
Guess		1.63
Lush		1.62
Ray-Ban		1.62
Netflix		1.57
New Balance		1.55
Converse		1.55