Zachary Knowles Brand Affinity ranks highest Houston Livestock Show and Rodeo at 46.56% . Very Strong. Score DMDB 51.78% | Fanbase 27.00%

Zachary Knowles — pop artist from US.

Zachary Knowles is a singer-songwriter who has recently shifted his musical style towards storytelling. His new direction aims to create moods that set the…

Genres

poppopmainstream pop

Influential: 51.78% Fanbase: 27.00% Trending: 64.17%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 46.56% • Very Strong

As of 2025-09-08

107,562

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 51.78% | Fanbase 27.00% | Trending 64.17% | CAREER STAGE: MID_LEVEL

Biography

Zachary Knowles is a singer-songwriter who has recently shifted his musical style towards storytelling. His new direction aims to create moods that set the tone for various experiences, such as evenings with friends or road trips. Knowles' upcoming single "Honeydew" is the first release in this new world of music.

Having experienced significant life changes in recent years, Knowles acknowledges his intermittent music releases and expresses gratitude to both long-time fans and new listeners. His evolving sound reflects a more personal and reflective approach to his craft. Follow Zachary Knowles on Instagram for updates on his music journey.

Report Date: 2025-09-08

Zachary Knowles stands out with 18-24 & 25-34 audiences across UNITED STATES, INDIA, SOUTH KOREA. The profile is male-leaning (51%), and content lands hardest on Tiktok, where posts average 1,604 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Houston Livestock Show and Rodeo, Brandy Melville, Arbonne, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Zachary Knowles a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zachary Knowles score 0.18% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: Brandy MelvilleBrand: Arbonne

Followers:107,562

Engagements:198

Rate:0.2%

Posts:209

Avg Likes:184

Avg Comments:30

Avg Views:2,855

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 107,562 · Engagements 198 · Rate 0.2% Posts 209 · Views 2,855 · Avg Likes 184 · Avg Comments 30 · Avg Views 2,855	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 26% 13-17: 9% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (26%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (41%) INDIA (7%) SOUTH KOREA (5%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (41%), INDIA (7%), SOUTH KOREA (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 1,604 avg views/post · Youtube: 1,251 avg views/post	Best reach: Tiktok 1,604 avg views; best engagement: Youtube 96 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 46.56

Brandy Melville

Score: 10.75

Arbonne

Score: 10.64

Free People

Score: 9.46

Madewell

Score: 9.17

Amazon Music

Score: 8.50

Chick-fil-A

Score: 8.36

Urban Outfitters

Score: 7.78

Ableton

Score: 7.15

Lollapalooza

Score: 7.10

American Eagle

Score: 6.30

Coachella

Score: 5.93

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Top Brand Affinities

Brand	Category	Score
Houston Livestock Show and Rodeo		46.56
Brandy Melville		10.75
Arbonne		10.64
Free People		9.46
Madewell		9.17
Amazon Music		8.50
Chick-fil-A		8.36
Urban Outfitters		7.78
Ableton		7.15
Lollapalooza		7.10
American Eagle		6.30
Coachella		5.93
Lululemon Athletica		5.68
Spotify Music		5.47
Coors		5.23
SoundCloud		5.14
Verizon		4.95
OLD NAVY		4.93
Carhartt		4.81
Target		4.78
Anthropologie		4.52
Steve Madden		4.28
Margaritaville		4.25
iHeartRadio Music Awards		4.24
Taco Bell		4.08
Gillette		3.72
Chrysler		3.61
NORDSTROM		3.51
Abercrombie & Fitch		3.49
NBC		3.31
Gatorade		3.21
Kodak		3.10
ASOS		3.00
Forever 21		3.00
Walmart		2.75
Beats Electronics		2.59
Showtime		2.57
Philips		2.53
Airbnb		2.48
Busch		2.35
Monster Beverage		2.33
Polaroid		2.32
GAP		2.31
Dr. Martens		2.20
A Game of Tones		2.19
Nickelodeon		2.12
Paramount Pictures		2.12
Chipotle Mexican Grill		2.11
The Olympic Games		2.09
H&M		2.05