Zach Williams Brand Affinity ranks highest Chick-fil-A at 11.60% . Very Strong. Score DMDB 64.15% | Fanbase 45.06%

Zach Williams — spirituals artist from US.

Zach Williams, a multi-platinum two-time GRAMMY® Award-winning artist from Arkansas, now based in Nashville, blends southern rock and country soul in his…

Zach Williams

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc9-a4c3-da8e-92f6-a0369fe50396

Find Artist

Genres

spiritualschristianccmgospelchristian music

Influential: 64.15% Fanbase: 45.06% Trending: 73.69%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Chick-fil-A • 11.60% • Very Strong

As of 2025-09-08

1,580,578

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 64.15% | Fanbase 45.06% | Trending 73.69% | CAREER STAGE: MAINSTREAM

Biography

Zach Williams, a multi-platinum two-time GRAMMY® Award-winning artist from Arkansas, now based in Nashville, blends southern rock and country soul in his music. His authentic storytelling reflects his journey from a small town to international success, overcoming addiction and insecurity along the way. Collaborating with artists like Dolly Parton, he has sold out shows and topped charts.

In 2021, Williams embraced his musical inspirations of rock and old school country, drawing from his personal experiences to write with honesty and depth. His music reflects a raw and lived-in quality, showcasing his growth and resilience through the highs and lows of his career.

Report Date: 2025-09-08

Zach Williams converts attention from 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, INDIA. Audience shape is female-leaning (54%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 10,409 avg views per post, with supportive conversation on Instagram. Shared audience with Chick-fil-A, Amazon Music, Kroger underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zach Williams score 0.14% — Low bucket.

Brand: Chick-fil-ABrand: Amazon MusicBrand: Kroger

Followers:1,580,578

Engagements:2,159

Rate:0.1%

Posts:2,940

Avg Likes:2,132

Avg Comments:103

Avg Views:10,409

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,580,578 · Engagements 2,159 · Rate 0.1% Posts 2,940 · Views 10,409 · Avg Likes 2,132 · Avg Comments 103 · Avg Views 10,409	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 26% 35-44: 20% 45-64: 15%	Largest: 25-34 (35%); next: 18-24 (26%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (47%) BRAZIL (9%) INDIA (6%) SOUTH AFRICA (3%) CANADA (3%)	Top regions: UNITED STATES (47%), BRAZIL (9%), INDIA (6%)
Platform Engagement	Instagram: 1,624 avg likes/post · Youtube: 10,409 avg views/post	Best reach: Youtube 10,409 avg views; best engagement: Instagram 1,624 avg likes

Top Brand Affinities

Chick-fil-A

Score: 11.60

Amazon Music

Score: 10.33

Kroger

Score: 8.84

SeneGence

Score: 8.46

Delta

Score: 8.12

T.J. Maxx

Score: 6.63

Publix

Score: 6.53

Verizon

Score: 6.09

MamaBear

Score: 5.82

Walgreens

Score: 5.74

The Home Depot

Score: 5.50

Pacific Northwest Wonderland

Score: 4.81

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Top Brand Affinities

Brand	Category	Score
Chick-fil-A		11.60
Amazon Music		10.33
Kroger		8.84
SeneGence		8.46
Delta		8.12
T.J. Maxx		6.63
Publix		6.53
Verizon		6.09
MamaBear		5.82
Walgreens		5.74
The Home Depot		5.50
Pacific Northwest Wonderland		4.81
NBC		4.78
Taco Bell		4.64
Walmart		4.59
Ableton		4.56
NORDSTROM		4.48
Margaritaville		4.43
Busch		4.24
iHeartRadio Music Awards		4.16
Carhartt		4.01
Coors		3.71
OLD NAVY		3.68
ESPN		3.47
Target		3.41
Paramount Pictures		3.36
Philips		3.08
WWE		3.02
PetSmart		2.82
Spotify Music		2.77
NFL		2.72
Lululemon Athletica		2.69
Jeep		2.64
Chipotle Mexican Grill		2.54
Sunnies Studios		2.45
NHL		2.41
Costco		2.40
Snickers		2.36
Amazon		2.32
Showtime		1.90
Harley-Davidson		1.89
Under Armour		1.88
Cadillac		1.88
LEGOLAND		1.87
Jack Daniels		1.81
Pixar		1.75
Tiffany & Co		1.70
Pic Collage		1.64
Starbucks		1.63
Star Wars		1.62