Zach Williams
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,580,578
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:48:25 UTC
Genres
Biography
In 2021, Williams embraced his musical inspirations of rock and old school country, drawing from his personal experiences to write with honesty and depth. His music reflects a raw and lived-in quality, showcasing his growth and resilience through the highs and lows of his career.
Zach Williams converts attention from 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, INDIA. Audience shape is female-leaning (54%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 10,409 avg views per post, with supportive conversation on Instagram. Shared audience with Chick-fil-A, Amazon Music, Kroger underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,580,578 · Engagements 2,159 · Rate 0.1% Posts 2,940 · Views 10,409 · Avg Likes 2,132 · Avg Comments 103 · Avg Views 10,409 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 18-24: 26% 35-44: 20% 45-64: 15% |
Largest: 25-34 (35%); next: 18-24 (26%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (47%) BRAZIL (9%) INDIA (6%) SOUTH AFRICA (3%) CANADA (3%) |
Top regions: UNITED STATES (47%), BRAZIL (9%), INDIA (6%) |
| Platform Engagement | Instagram: 1,624 avg likes/post · Youtube: 10,409 avg views/post | Best reach: Youtube 10,409 avg views; best engagement: Instagram 1,624 avg likes |
Top Brand Affinities
Chick-fil-A
Amazon Music
Kroger
SeneGence
Delta
T.J. Maxx
Publix
Verizon
MamaBear
Walgreens
The Home Depot
Pacific Northwest Wonderland
| Brand | Category | Score |
|---|---|---|
| Chick-fil-A | 11.60 | |
| Amazon Music | 10.33 | |
| Kroger | 8.84 | |
| SeneGence | 8.46 | |
| Delta | 8.12 | |
| T.J. Maxx | 6.63 | |
| Publix | 6.53 | |
| Verizon | 6.09 | |
| MamaBear | 5.82 | |
| Walgreens | 5.74 | |
| The Home Depot | 5.50 | |
| Pacific Northwest Wonderland | 4.81 | |
| NBC | 4.78 | |
| Taco Bell | 4.64 | |
| Walmart | 4.59 | |
| Ableton | 4.56 | |
| NORDSTROM | 4.48 | |
| Margaritaville | 4.43 | |
| Busch | 4.24 | |
| iHeartRadio Music Awards | 4.16 | |
| Carhartt | 4.01 | |
| Coors | 3.71 | |
| OLD NAVY | 3.68 | |
| ESPN | 3.47 | |
| Target | 3.41 | |
| Paramount Pictures | 3.36 | |
| Philips | 3.08 | |
| WWE | 3.02 | |
| PetSmart | 2.82 | |
| Spotify Music | 2.77 | |
| NFL | 2.72 | |
| Lululemon Athletica | 2.69 | |
| Jeep | 2.64 | |
| Chipotle Mexican Grill | 2.54 | |
| Sunnies Studios | 2.45 | |
| NHL | 2.41 | |
| Costco | 2.40 | |
| Snickers | 2.36 | |
| Amazon | 2.32 | |
| Showtime | 1.90 | |
| Harley-Davidson | 1.89 | |
| Under Armour | 1.88 | |
| Cadillac | 1.88 | |
| LEGOLAND | 1.87 | |
| Jack Daniels | 1.81 | |
| Pixar | 1.75 | |
| Tiffany & Co | 1.70 | |
| Pic Collage | 1.64 | |
| Starbucks | 1.63 | |
| Star Wars | 1.62 |
Official Profiles
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LoginArtist: Zach Williams
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-20 02:00 UTC | Third Day, Zach Williams, Zach Williams and The Reformation | VyStar Veterans Memorial Arena | Jacksonville, United States | |
| 2026-03-21 02:00 UTC | Third Day, Zach Williams, Zach Williams and The Reformation | Hertz Arena | estero, United States | |
| 2026-03-22 02:00 UTC | Third Day, Zach Williams, Zach Williams and The Reformation | Pensacola Bay Center | Pensacola, United States | |
| 2026-03-23 02:00 UTC | Third Day, Zach Williams, Zach Williams and The Reformation | Kia Center | Orlando, United States | |
| 2026-03-27 02:00 UTC | Third Day, Zach Williams, Zach Williams and The Reformation | Moody Center | Austin, United States | |
| 2026-03-28 02:00 UTC | Third Day, Zach Williams, Zach Williams and The Reformation | Texas Trust CU Theatre at Grand Prairie | Grand Prairie, United States | |
| 2026-03-29 02:00 UTC | Third Day, Zach Williams | Smart Financial Centre at Sugar Land | Sugar Land, United States | |
| 2026-03-30 02:00 UTC | Third Day, Zach Williams, Zach Williams and The Reformation | BOK Center | Tulsa, United States | |
| 2026-04-03 02:00 UTC | Third Day, Zach Williams, Zach Williams and The Reformation | Huntington Center | Toledo, United States | |
| 2026-04-04 02:00 UTC | Third Day, Zach Williams, Zach Williams and The Reformation | Covelli Centre | Youngstown, United States | |
| 2026-04-05 02:00 UTC | Third Day, Zach Williams, Zach Williams and The Reformation | Van Andel Arena | Grand Rapids, United States | |
| 2026-04-10 00:30 UTC | Third Day, Zach Williams, Zach Williams and The Reformation | Target Center | Minneapolis, United States | |
| 2026-04-11 02:00 UTC | Third Day, Zach Williams, Zach Williams and The Reformation | Credit Union 1 Arena | Chicago, United States | |
| 2026-04-12 02:00 UTC | Third Day, Zach Williams, Zach Williams and The Reformation | Chaifetz Arena | St. Louis, United States | |
| 2026-04-13 02:00 UTC | Third Day, Zach Williams, Zach Williams and The Reformation | Bridgestone Arena | Nashville, United States |
