Zach Deputy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
21,373
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:55:26 UTC
Genres
Biography
Describing his music as a unifying force, Deputy aims to create joyful and authentic experiences for his audience during his live shows. Rejecting pre-recorded elements, he delivers raw, soulful performances that showcase his pioneering use of looping and synth guitar. Embracing the essence of live music, Deputy remains committed to delivering genuine, energetic performances that blend groove and danceable rhythms, staying true to his belief in the power of live music experiences.
Zach Deputy stands out with 25-34 & 18-24 audiences across UNITED STATES, CANADA, BRAZIL. The profile is heavily male (70%), and content lands hardest on Youtube, where posts average 295 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, MOOG, Barstool Sports, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Zach Deputy a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,373 · Engagements 72 · Rate 0.3% Posts 1,826 · Views 295 · Avg Likes 69 · Avg Comments 9 · Avg Views 295 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 25% 35-44: 22% 45-64: 12% |
Largest: 25-34 (40%); next: 18-24 (25%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (81%) CANADA (3%) BRAZIL (2%) UNITED KINGDOM (2%) FRANCE (2%) |
Top regions: UNITED STATES (81%), CANADA (3%), BRAZIL (2%) |
| Platform Engagement | Instagram: 58 avg likes/post · Youtube: 295 avg views/post | Best reach: Youtube 295 avg views; best engagement: Instagram 58 avg likes |
Top Brand Affinities
Live Nation
MOOG
Barstool Sports
Miller Lite
Publix
Ableton
Jameson
Coors
Pro Tools
Gillette
Margaritaville
Bud Light
| Brand | Category | Score |
|---|---|---|
| Live Nation | 27.18 | |
| MOOG | 26.73 | |
| Barstool Sports | 13.75 | |
| Miller Lite | 13.58 | |
| Publix | 10.47 | |
| Ableton | 9.40 | |
| Jameson | 9.26 | |
| Coors | 9.12 | |
| Pro Tools | 8.93 | |
| Gillette | 8.63 | |
| Margaritaville | 7.61 | |
| Bud Light | 7.47 | |
| Free People | 7.08 | |
| Acroyoga | 6.86 | |
| MamaBear | 6.32 | |
| Verizon | 6.16 | |
| Pacific Northwest Wonderland | 6.07 | |
| American Airlines | 5.14 | |
| Busch | 4.81 | |
| Taco Bell | 4.57 | |
| Kickstarter | 4.54 | |
| ESPN | 4.48 | |
| The Home Depot | 4.41 | |
| Spotify Music | 4.22 | |
| iHeartRadio Music Awards | 4.22 | |
| Comedy Central | 4.22 | |
| Showtime | 3.89 | |
| Airbnb | 3.87 | |
| Budweiser | 3.70 | |
| Cadillac | 3.63 | |
| Holden | 3.50 | |
| Paramount Pictures | 3.40 | |
| Nickelodeon | 3.33 | |
| Columbia Pictures | 3.29 | |
| Lululemon Athletica | 3.25 | |
| NHL | 3.08 | |
| Emporium | 3.07 | |
| Mulberry | 3.03 | |
| NFL | 3.01 | |
| Carhartt | 2.97 | |
| Beats Electronics | 2.92 | |
| SoundCloud | 2.68 | |
| NBC | 2.68 | |
| Chipotle Mexican Grill | 2.62 | |
| Geocaching | 2.59 | |
| Philips | 2.58 | |
| Jeep | 2.57 | |
| Coachella | 2.51 | |
| Tinder | 2.49 | |
| Etsy | 2.39 |
Official Profiles
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LoginArtist: Zach Deputy
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Top 10 Songs Played Today
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Total Streams (2025-09-24)
Total: 66,111
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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52,404 | 79.27% |
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12,866 | 19.46% |
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841 | 1.27% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















