Zach Deputy Brand Affinity ranks highest Live Nation at 27.18% . Very Strong. Score DMDB 50.03% | Fanbase 24.03%

Zach Deputy — rock artist from US.

Zach Deputy began his music career in his early 20s when he filled in last minute for a no-show artist at a bar, kickstarting his journey as a solo musician.…

Zach Deputy

Established

Country: US | Gender: male | Artist ID: 11e81bbe-729b-da8a-b94c-a0369fe50396

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Genres

rockjam bandrockothersone-person band

Influential: 50.03% Fanbase: 24.03% Trending: 63.03%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 27.18% • Very Strong

As of 2025-09-09

21,373

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 50.03% | Fanbase 24.03% | Trending 63.03% | CAREER STAGE: MID_LEVEL

Biography

Zach Deputy began his music career in his early 20s when he filled in last minute for a no-show artist at a bar, kickstarting his journey as a solo musician. Known for his genre-blending style, Deputy released his debut album "Out of the Water" in 2008, showcasing his unique "island-infused, drum 'n' bass, gospel-ninja-soul" sound. Utilizing looping techniques, he gained recognition for his captivating one-man-band live performances. Over the years, Deputy has released four well-received studio albums and continues to innovate with his upcoming music.

Describing his music as a unifying force, Deputy aims to create joyful and authentic experiences for his audience during his live shows. Rejecting pre-recorded elements, he delivers raw, soulful performances that showcase his pioneering use of looping and synth guitar. Embracing the essence of live music, Deputy remains committed to delivering genuine, energetic performances that blend groove and danceable rhythms, staying true to his belief in the power of live music experiences.

Report Date: 2025-09-09

Zach Deputy stands out with 25-34 & 18-24 audiences across UNITED STATES, CANADA, BRAZIL. The profile is heavily male (70%), and content lands hardest on Youtube, where posts average 295 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, MOOG, Barstool Sports, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Zach Deputy a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zach Deputy score 0.34% — Low bucket.

Brand: Live NationBrand: MOOGBrand: Barstool Sports

Followers:21,373

Engagements:72

Rate:0.3%

Posts:1,826

Avg Likes:69

Avg Comments:9

Avg Views:295

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,373 · Engagements 72 · Rate 0.3% Posts 1,826 · Views 295 · Avg Likes 69 · Avg Comments 9 · Avg Views 295	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 25% 35-44: 22% 45-64: 12%	Largest: 25-34 (40%); next: 18-24 (25%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (81%) CANADA (3%) BRAZIL (2%) UNITED KINGDOM (2%) FRANCE (2%)	Top regions: UNITED STATES (81%), CANADA (3%), BRAZIL (2%)
Platform Engagement	Instagram: 58 avg likes/post · Youtube: 295 avg views/post	Best reach: Youtube 295 avg views; best engagement: Instagram 58 avg likes

Top Brand Affinities

Live Nation

Score: 27.18

MOOG

Score: 26.73

Barstool Sports

Score: 13.75

Miller Lite

Score: 13.58

Publix

Score: 10.47

Ableton

Score: 9.40

Jameson

Score: 9.26

Coors

Score: 9.12

Pro Tools

Score: 8.93

Gillette

Score: 8.63

Margaritaville

Score: 7.61

Bud Light

Score: 7.47

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Top Brand Affinities

Brand	Category	Score
Live Nation		27.18
MOOG		26.73
Barstool Sports		13.75
Miller Lite		13.58
Publix		10.47
Ableton		9.40
Jameson		9.26
Coors		9.12
Pro Tools		8.93
Gillette		8.63
Margaritaville		7.61
Bud Light		7.47
Free People		7.08
Acroyoga		6.86
MamaBear		6.32
Verizon		6.16
Pacific Northwest Wonderland		6.07
American Airlines		5.14
Busch		4.81
Taco Bell		4.57
Kickstarter		4.54
ESPN		4.48
The Home Depot		4.41
Spotify Music		4.22
iHeartRadio Music Awards		4.22
Comedy Central		4.22
Showtime		3.89
Airbnb		3.87
Budweiser		3.70
Cadillac		3.63
Holden		3.50
Paramount Pictures		3.40
Nickelodeon		3.33
Columbia Pictures		3.29
Lululemon Athletica		3.25
NHL		3.08
Emporium		3.07
Mulberry		3.03
NFL		3.01
Carhartt		2.97
Beats Electronics		2.92
SoundCloud		2.68
NBC		2.68
Chipotle Mexican Grill		2.62
Geocaching		2.59
Philips		2.58
Jeep		2.57
Coachella		2.51
Tinder		2.49
Etsy		2.39