Zacari
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
127,185
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:52:13 UTC
Genres
Biography
Born Zacari Pacaldo, he grew up in a musically inclined family and honed his skills in various instruments before pursuing a career in music. After collaborating with prominent artists like Kendrick Lamar and contributing to projects such as the Black Panther soundtrack, Zacari continued to expand his discography with notable collaborations and solo releases, culminating in the launch of his debut album, Bliss, in July 2024.
Zacari cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, SOUTH AFRICA, BRAZIL. A heavily male (70%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 133,540 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Live Nation, Warner Music, Akai, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 127,185 · Engagements 1,509 · Rate 1.2% Posts 273 · Views 137,740 · Avg Likes 1,476 · Avg Comments 76 · Avg Views 137,740 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 38% 35-44: 7% 13-17: 6% |
Largest: 18-24 (47%); next: 25-34 (38%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (41%) SOUTH AFRICA (5%) BRAZIL (5%) CANADA (4%) INDIA (3%) |
Top regions: UNITED STATES (41%), SOUTH AFRICA (5%), BRAZIL (5%) |
| Platform Engagement | Instagram: 577 avg likes/post · Tiktok: 4,200 avg views/post · Youtube: 133,540 avg views/post | Best reach: Youtube 133,540 avg views; best engagement: Youtube 829 avg likes |
Top Brand Affinities
Live Nation
Warner Music
Akai
Pro Tools
Ableton
Amazon Music
SoundCloud
Mixcloud
Beats Electronics
Champion
New Era
Acne Studios
| Brand | Category | Score |
|---|---|---|
| Live Nation | 45.36 | |
| Warner Music | 27.29 | |
| Akai | 23.68 | |
| Pro Tools | 20.23 | |
| Ableton | 17.68 | |
| Amazon Music | 15.47 | |
| SoundCloud | 14.82 | |
| Mixcloud | 13.41 | |
| Beats Electronics | 11.66 | |
| Champion | 9.02 | |
| New Era | 8.64 | |
| Acne Studios | 8.30 | |
| Coachella | 8.22 | |
| iHeartRadio Music Awards | 7.83 | |
| Los Angeles Lakers | 7.70 | |
| Pioneer | 7.57 | |
| Spotify Music | 7.21 | |
| Kodak | 7.17 | |
| Atmos | 7.03 | |
| Hennessy | 6.87 | |
| Maison Margiela | 6.38 | |
| Stüssy | 6.37 | |
| MTV | 5.71 | |
| Sneakerhead | 5.65 | |
| Nice Kicks | 5.32 | |
| ESPN | 5.26 | |
| Carhartt | 5.16 | |
| Supreme | 4.94 | |
| Steve Madden | 4.75 | |
| NBA | 4.61 | |
| NFL | 3.93 | |
| Taco Bell | 3.52 | |
| Verizon | 3.51 | |
| Gatorade | 3.27 | |
| Warner Bros | 3.24 | |
| Leica | 3.12 | |
| Paramount Pictures | 3.03 | |
| Vans | 3.03 | |
| NBC | 2.95 | |
| The North Face | 2.81 | |
| Lollapalooza | 2.81 | |
| Polo Ralph Lauren | 2.78 | |
| FashionNova | 2.77 | |
| Uber | 2.75 | |
| Urban Outfitters | 2.71 | |
| Timberland | 2.68 | |
| Nike | 2.59 | |
| GAP | 2.58 | |
| Fenty beauty | 2.56 | |
| Puma | 2.55 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
