Zacari Brand Affinity ranks highest Live Nation at 45.36% . Very Strong. Score DMDB 59.20% | Fanbase 39.97%

Zacari — r&b, funk & soul artist from US.

Zacari, a versatile musician hailing from Bakersfield, California, gained recognition for his eclectic blend of R&B and hip-hop. Following his feature on…

Genres

r&b, funk & soulr&b/soulcontemporary r&bafricangqom

Influential: 59.20% Fanbase: 39.97% Trending: 68.81%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 45.36% • Very Strong

As of 2025-09-08

127,185

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 59.20% | Fanbase 39.97% | Trending 68.81% | CAREER STAGE: MAINSTREAM

Biography

Zacari, a versatile musician hailing from Bakersfield, California, gained recognition for his eclectic blend of R&B and hip-hop. Following his feature on Kendrick Lamar's album DAMN., Zacari signed with Top Dawg Entertainment and released projects such as Run Wild Run Free in 2019, SOL in 2021, and his debut album, Bliss, in 2024.

Born Zacari Pacaldo, he grew up in a musically inclined family and honed his skills in various instruments before pursuing a career in music. After collaborating with prominent artists like Kendrick Lamar and contributing to projects such as the Black Panther soundtrack, Zacari continued to expand his discography with notable collaborations and solo releases, culminating in the launch of his debut album, Bliss, in July 2024.

Report Date: 2025-09-08

Zacari cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, SOUTH AFRICA, BRAZIL. A heavily male (70%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 133,540 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Live Nation, Warner Music, Akai, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zacari score 1.19% — Moderate bucket.

Brand: Live NationBrand: Warner MusicBrand: Akai

Followers:127,185

Engagements:1,509

Rate:1.2%

Posts:273

Avg Likes:1,476

Avg Comments:76

Avg Views:137,740

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 127,185 · Engagements 1,509 · Rate 1.2% Posts 273 · Views 137,740 · Avg Likes 1,476 · Avg Comments 76 · Avg Views 137,740	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 38% 35-44: 7% 13-17: 6%	Largest: 18-24 (47%); next: 25-34 (38%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (41%) SOUTH AFRICA (5%) BRAZIL (5%) CANADA (4%) INDIA (3%)	Top regions: UNITED STATES (41%), SOUTH AFRICA (5%), BRAZIL (5%)
Platform Engagement	Instagram: 577 avg likes/post · Tiktok: 4,200 avg views/post · Youtube: 133,540 avg views/post	Best reach: Youtube 133,540 avg views; best engagement: Youtube 829 avg likes

Top Brand Affinities

Live Nation

Score: 45.36

Warner Music

Score: 27.29

Akai

Score: 23.68

Pro Tools

Score: 20.23

Ableton

Score: 17.68

Amazon Music

Score: 15.47

SoundCloud

Score: 14.82

Mixcloud

Score: 13.41

Beats Electronics

Score: 11.66

Champion

Score: 9.02

New Era

Score: 8.64

Acne Studios

Score: 8.30

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Top Brand Affinities

Brand	Category	Score
Live Nation		45.36
Warner Music		27.29
Akai		23.68
Pro Tools		20.23
Ableton		17.68
Amazon Music		15.47
SoundCloud		14.82
Mixcloud		13.41
Beats Electronics		11.66
Champion		9.02
New Era		8.64
Acne Studios		8.30
Coachella		8.22
iHeartRadio Music Awards		7.83
Los Angeles Lakers		7.70
Pioneer		7.57
Spotify Music		7.21
Kodak		7.17
Atmos		7.03
Hennessy		6.87
Maison Margiela		6.38
Stüssy		6.37
MTV		5.71
Sneakerhead		5.65
Nice Kicks		5.32
ESPN		5.26
Carhartt		5.16
Supreme		4.94
Steve Madden		4.75
NBA		4.61
NFL		3.93
Taco Bell		3.52
Verizon		3.51
Gatorade		3.27
Warner Bros		3.24
Leica		3.12
Paramount Pictures		3.03
Vans		3.03
NBC		2.95
The North Face		2.81
Lollapalooza		2.81
Polo Ralph Lauren		2.78
FashionNova		2.77
Uber		2.75
Urban Outfitters		2.71
Timberland		2.68
Nike		2.59
GAP		2.58
Fenty beauty		2.56
Puma		2.55