Zac Brown Band Brand Affinity ranks highest Ariat at 21.88% . Very Strong. Score DMDB 61.64% | Fanbase 71.96%

Zac Brown Band — country artist from US.

Zac Brown Band, led by front man Zac Brown, is a Southern rock group with a career spanning over a decade. The band has achieved significant commercial success…

Zac Brown Band

Recognizable

Country: US | Gender: male | Artist ID: 11e81bcc-e32a-3dce-8ba8-a0369fe50396

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Genres

countrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Influential: 61.64% Fanbase: 71.96% Trending: 56.48%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 21.88% • Very Strong

As of 2025-09-10

2,898,023

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.64% | Fanbase 71.96% | Trending 56.48% | CAREER STAGE: MAINSTREAM

Biography

Zac Brown Band, led by front man Zac Brown, is a Southern rock group with a career spanning over a decade. The band has achieved significant commercial success with six consecutive albums reaching the top 10 of the Billboard 200 and five consecutive albums debuting at #1 on Billboard's Country Albums chart. They have won three Grammy Awards, including Best New Artist in 2010, and have sold over 30.5 million singles and 9.3 million albums. With over 11.2 billion catalog streams, 16 #1 radio singles, and a unique crossover appeal, they are recognized as a versatile act in both the Country and Active Rock formats.

Known for their energetic live performances, Zac Brown Band has headlined 9 North American Tours and holds the record for most consecutive sold-out shows at Fenway Park. The band has garnered a reputation for their strong musicianship that transcends genre boundaries, earning praise from both critics and fans for their dynamic stage presence and musical prowess.

Report Date: 2025-09-10

Zac Brown Band converts attention from 18-24 & 25-34 audiences across UNITED STATES, CANADA, NIGERIA. Audience shape is heavily male (62%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 58,100 avg views per post, with supportive conversation on Instagram. Shared audience with Ariat, Miller Lite, Barstool Sports underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zac Brown Band score 0.38% — Low bucket.

Brand: AriatBrand: Miller LiteBrand: Barstool Sports

Followers:2,898,023

Engagements:10,946

Rate:0.4%

Posts:1,000

Avg Likes:10,377

Avg Comments:288

Avg Views:68,236

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,898,023 · Engagements 10,946 · Rate 0.4% Posts 1,000 · Views 68,236 · Avg Likes 10,377 · Avg Comments 288 · Avg Views 68,236	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 33% 25-34: 31% 35-44: 17% 45-64: 15%	Largest: 18-24 (33%); next: 25-34 (31%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (62%) CANADA (7%) NIGERIA (6%) BRAZIL (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (62%), CANADA (7%), NIGERIA (6%)
Platform Engagement	Instagram: 7,435 avg likes/post · Tiktok: 58,100 avg views/post · Youtube: 10,136 avg views/post	Best reach: Tiktok 58,100 avg views; best engagement: Instagram 7,435 avg likes

Top Brand Affinities

Ariat

Score: 21.88

Miller Lite

Score: 13.59

Barstool Sports

Score: 12.35

Houston Livestock Show and Rodeo

Score: 12.13

Coors

Score: 9.94

Gillette

Score: 8.58

J.Crew

Score: 8.33

Verizon

Score: 8.18

Bud Light

Score: 8.04

Younique

Score: 7.43

Margaritaville

Score: 6.98

Delta

Score: 6.97

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Top Brand Affinities

Brand	Category	Score
Ariat		21.88
Miller Lite		13.59
Barstool Sports		12.35
Houston Livestock Show and Rodeo		12.13
Coors		9.94
Gillette		8.58
J.Crew		8.33
Verizon		8.18
Bud Light		8.04
Younique		7.43
Margaritaville		6.98
Delta		6.97
Chick-fil-A		6.86
MamaBear		6.46
Kroger		6.10
Publix		6.04
NBC		5.95
Busch		5.87
Holden		5.28
The Home Depot		4.96
Heinz		4.57
NORDSTROM		4.55
ESPN		4.52
iHeartRadio Music Awards		4.47
Amway		4.42
NHL		4.33
BarkBox		4.26
Billabong		4.22
HomeGoods		4.22
Steve Madden		4.07
PetSmart		4.04
Carhartt		3.93
Budweiser		3.90
GMC		3.89
OLD NAVY		3.74
Hurley		3.66
Bethesda Softworks		3.65
Jack Daniels		3.58
Dunkin' Donuts		3.48
NFL		3.43
Kate Spade		3.29
Target		3.20
Walmart		3.09
Bentley		3.03
Jeep		3.01
Bacardi		2.97
Showtime		2.91
Under Armour		2.88
Costco		2.85
Bellagio		2.70