Yuzu Brand Affinity ranks highest L'Occitane at 11.15% . Very Strong. Score DMDB 56.53% | Fanbase 44.62%

Yuzu — pop artist from JP.

Yuzu is a Japanese pop/rock duo formed in 1996 by Kitagawa Yujin and Iwasawa Koji in Yokohama. Originally known as Lights, the duo transitioned from street…

Yuzu

Established

Country: JP | Artist ID: 31b7852c-b8d1-11e8-bf2e-525400009efb

Find Artist

Genres

popj-popj-poprockrockj-rockasianj-acoustic

Influential: 56.53% Fanbase: 44.62% Trending: 62.49%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

L'Occitane • 11.15% • Very Strong

As of 2025-09-10

1,132,271

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 56.53% | Fanbase 44.62% | Trending 62.49% | CAREER STAGE: MID_LEVEL

Biography

Yuzu is a Japanese pop/rock duo formed in 1996 by Kitagawa Yujin and Iwasawa Koji in Yokohama. Originally known as Lights, the duo transitioned from street musicians to professional artists, releasing their debut EP, Yuzu No Su, in October 1997. Over the years, they maintained a consistent recording schedule, with successful releases such as Yuzuman and Yuzu Ikka in 1998, and Tobira in 2000. Their hard work paid off, with Yuzuman selling over 200,000 copies and Yuzu Ikka charting for 17 months.

In 2002, Yuzu returned to a stable recording schedule, releasing multiple albums including Ribbon in 2006. Their best-of compilations in 2005 and 2007 showcased their prolific output, with the 2007 collection, Yuzu No Ne: 1997-2007, entering the Oricon Album Top 80. Collaborating with renowned artists like Hakase Tarou and composer Joe Hisaishi, Yuzu continued to evolve their sound, culminating in the orchestral album Wonderful World in 2008.

Report Date: 2025-09-10

Yuzu performs best with fans in the 18-24 range, concentrated in JAPAN, TAIWAN, UNITED STATES. Audience composition is heavily male (59%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 41,000 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward L'Occitane, Shake Shack, Snoopy And The Peanuts Gang, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Yuzu is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yuzu score 1.51% — Moderate bucket.

Brand: L'OccitaneBrand: Shake ShackBrand: Snoopy And The Peanuts Gang

Followers:1,132,271

Engagements:17,051

Rate:1.5%

Posts:1,795

Avg Likes:16,796

Avg Comments:178

Avg Views:64,599

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,132,271 · Engagements 17,051 · Rate 1.5% Posts 1,795 · Views 64,599 · Avg Likes 16,796 · Avg Comments 178 · Avg Views 64,599	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 30% 13-17: 8% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (30%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	JAPAN (49%) TAIWAN (6%) UNITED STATES (6%) INDONESIA (6%) BRAZIL (4%)	Top regions: JAPAN (49%), TAIWAN (6%), UNITED STATES (6%)
Platform Engagement	Instagram: 12,440 avg likes/post · Tiktok: 41,000 avg views/post · Youtube: 23,599 avg views/post	Best reach: Tiktok 41,000 avg views; best engagement: Instagram 12,440 avg likes

Top Brand Affinities

L'Occitane

Score: 11.15

Shake Shack

Score: 10.71

Snoopy And The Peanuts Gang

Score: 10.53

UNIQLO

Score: 9.25

Lipton

Score: 8.27

Paul Smith

Score: 7.92

Olympus

Score: 7.33

Furla

Score: 5.64

Panasonic

Score: 5.52

Daniel Wellington

Score: 5.06

Shiseido

Score: 4.89

Kate Spade

Score: 4.50

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Top Brand Affinities

Brand	Category	Score
L'Occitane		11.15
Shake Shack		10.71
Snoopy And The Peanuts Gang		10.53
UNIQLO		9.25
Lipton		8.27
Paul Smith		7.92
Olympus		7.33
Furla		5.64
Panasonic		5.52
Daniel Wellington		5.06
Shiseido		4.89
Kate Spade		4.50
Pokemon		4.13
Lindt		3.63
The North Face		3.58
Costco		3.49
IKEA		3.33
G-shock		3.31
Nivea		3.05
Tiffany		3.05
Gundam		2.67
Converse		2.67
Stüssy		2.64
GAP		2.61
Yves Saint Laurent		2.56
Dr. Martens		2.51
New Balance		2.45
ASICS		2.43
Bulgari		2.43
Starbucks		2.37
Lush		2.28
Tiffany & Co		2.27
Walt Disney		2.20
Chanel		2.15
Christian Dior		2.07
LEGOLAND		2.04
KitKat		1.94
Amazon		1.94
Hermès		1.94
Lego		1.63
Mazda		1.59
Pixar		1.59
Apple		1.54
Polo Ralph Lauren		1.52
Star Wars		1.50
Tarte Cosmetics		1.43
Vans		1.42
Sony		1.37
Zara		1.31
GoPro		1.29