Yussef Kamaal Brand Affinity ranks highest Mixcloud at 137.69% . Very Strong. Score DMDB 53.24% | Fanbase 29.64%

Yussef Kamaal — r&b, funk & soul artist from GB.

Yussef Kamaal is a London-based jazz-funk duo consisting of members Yussef Dayes and Kamaal Williams (Henry Wu). Their music blends '70s jazz-funk with…

Yussef Kamaal

Established

Country: GB | Gender: male | Artist ID: 11e81bce-0b2d-5aee-b867-a0369fe50396

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Genres

r&b, funk & soulindie souljazz & standardsindie jazzjazzjazz fusion

Influential: 53.24% Fanbase: 29.64% Trending: 65.03%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 137.69% • Very Strong

As of 2025-09-09

12,721

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 53.24% | Fanbase 29.64% | Trending 65.03% | CAREER STAGE: MID_LEVEL

Biography

Yussef Kamaal is a London-based jazz-funk duo consisting of members Yussef Dayes and Kamaal Williams (Henry Wu). Their music blends '70s jazz-funk with contemporary London bass, beat, and hip-hop influences. Dayes is a drummer for the Afrobeat band United Vibrations, while Williams is a producer, keyboard player, and drummer known for his solo work.

The duo first met in 2007 and later formed Yussef Kamaal after a successful improvisational performance at the Boiler Room. Their music is characterized by spontaneous creation, often starting from a single drumbeat. Signed to Gilles Peterson's Brownswood label, they released their debut album, Black Focus, in November 2016 with the help of engineer Malcolm Catto and other musicians like saxophonist Shabaka Hutchings.

Report Date: 2025-09-09

Yussef Kamaal indexes high with fans in the 25-34 range in UNITED KINGDOM, UNITED STATES, ITALY. The skew is heavily male (81%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 2,520 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, MOOG, Akai, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Yussef Kamaal when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yussef Kamaal score 19.81% — Very Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Akai

Followers:12,721

Engagements:2,520

Rate:19.8%

Posts:1

Avg Likes:2,520

Avg Comments:93

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,721 · Engagements 2,520 · Rate 19.8% Posts 1 · Views 0 · Avg Likes 2,520 · Avg Comments 93 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 35-44: 26% 18-24: 16% 45-64: 6%	Largest: 25-34 (49%); next: 35-44 (26%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED KINGDOM (25%) UNITED STATES (24%) ITALY (6%) FRANCE (5%) GERMANY (4%)	Top regions: UNITED KINGDOM (25%), UNITED STATES (24%), ITALY (6%)
Platform Engagement	Instagram: 2,520 avg likes/post	best engagement: Instagram 2,520 avg likes

Top Brand Affinities

Mixcloud

Score: 137.69

MOOG

Score: 103.91

Akai

Score: 68.15

Ableton

Score: 55.92

Ampeg

Score: 33.40

Akg

Score: 23.25

Beats Electronics

Score: 17.06

Sennheiser

Score: 16.46

SoundCloud

Score: 15.01

Pro Tools

Score: 14.72

Tate Modern

Score: 14.21

Pioneer

Score: 12.16

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Top Brand Affinities

Brand	Category	Score
Mixcloud		137.69
MOOG		103.91
Akai		68.15
Ableton		55.92
Ampeg		33.40
Akg		23.25
Beats Electronics		17.06
Sennheiser		16.46
SoundCloud		15.01
Pro Tools		14.72
Tate Modern		14.21
Pioneer		12.16
Amazon Music		9.96
Spotify Music		9.21
Carhartt		7.20
Vauxhall		7.11
Stone Island		6.47
Kodak		6.34
Selfridges		5.67
Kickstarter		4.82
Stüssy		4.82
Fujifilm		4.43
Leica		4.42
Warner Bros		3.72
Olympus		3.51
BBC		3.39
Yamaha		3.27
MTV		3.24
Guinness		2.75
Polaroid		2.71
ASOS		2.70
Dr. Martens		2.67
Lollapalooza		2.65
Coachella		2.62
Showtime		2.57
Paramount Pictures		2.54
Emporium		2.40
New Balance		2.39
Tesco		2.37
Garnier		2.30
A Game of Tones		2.26
Pantone Inc		2.16
Tinder		2.11
musical.ly		2.07
Aperol		2.01
Sunnies Studios		1.92
Red Bull		1.88
Polo Ralph Lauren		1.85
The North Face		1.84
Tomorrowland		1.80