Yussef Dayes Brand Affinity ranks highest MOOG at 68.75% . Very Strong. Score DMDB 58.70% | Fanbase 39.45%

Yussef Dayes — r&b, funk & soul artist from GB.

Yussef Dayes is a highly regarded drummer, producer, and composer known for his dynamic live performances. Growing up in South London, he honed his musical…

Yussef Dayes

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bbc-46bb-54e2-80a4-a0369fe50396

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Genres

r&b, funk & soulindie soulcontemporary r&bjazz & standardsbritish jazzindie jazzuk contemporary jazzjazzjazz fusion

Influential: 58.70% Fanbase: 39.45% Trending: 68.33%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 68.75% • Very Strong

As of 2025-09-09

793,198

Social Media Followers

As of 2025-09-09

03:45:32

Hours Airplay

As of 2025-09-08

Scores

Score: DMDB 58.70% | Fanbase 39.45% | Trending 68.33% | CAREER STAGE: MAINSTREAM

Biography

Yussef Dayes is a highly regarded drummer, producer, and composer known for his dynamic live performances. Growing up in South London, he honed his musical skills from a young age, influenced by a diverse range of styles including African rhythms, grime, and jungle. In his early career, he co-founded the duo Yussef Kamaal with keyboardist Kamaal Williams, releasing the acclaimed album "Black Focus" in 2016.

In 2018, Dayes established his own label, Cashmere Thoughts Recordings, and began releasing solo projects. His collaboration with Tom Misch on the album "What Kinda Music" in 2020, released under Blue Note Records, achieved commercial success, reaching the Top 5 on the UK Album Charts.

Report Date: 2025-09-09

Yussef Dayes converts attention from 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. Audience shape is heavily male (83%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 136,721 avg views per post, with supportive conversation on Instagram. Shared audience with MOOG, Mixcloud, Ableton underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yussef Dayes score 2.33% — Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:793,198

Engagements:18,501

Rate:2.3%

Posts:414

Avg Likes:18,059

Avg Comments:276

Avg Views:156,121

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 793,198 · Engagements 18,501 · Rate 2.3% Posts 414 · Views 156,121 · Avg Likes 18,059 · Avg Comments 276 · Avg Views 156,121	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 34% 35-44: 13% 45-64: 5%	Largest: 25-34 (44%); next: 18-24 (34%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (22%) UNITED KINGDOM (6%) BRAZIL (6%) FRANCE (5%) ARGENTINA (4%)	Top regions: UNITED STATES (22%), UNITED KINGDOM (6%), BRAZIL (6%)
Platform Engagement	Instagram: 12,980 avg likes/post · Tiktok: 19,400 avg views/post · Youtube: 136,721 avg views/post	Best reach: Youtube 136,721 avg views; best engagement: Instagram 12,980 avg likes

Top Brand Affinities

MOOG

Score: 68.75

Mixcloud

Score: 55.17

Ableton

Score: 52.56

Akai

Score: 50.80

Akg

Score: 34.51

Ampeg

Score: 33.78

Sennheiser

Score: 21.78

Pro Tools

Score: 20.80

Beats Electronics

Score: 14.79

SoundCloud

Score: 12.14

Acne Studios

Score: 10.65

Maison Margiela

Score: 10.39

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Top Brand Affinities

Brand	Category	Score
MOOG		68.75
Mixcloud		55.17
Ableton		52.56
Akai		50.80
Akg		34.51
Ampeg		33.78
Sennheiser		21.78
Pro Tools		20.80
Beats Electronics		14.79
SoundCloud		12.14
Acne Studios		10.65
Maison Margiela		10.39
Amazon Music		9.77
Spotify Music		8.37
Pioneer		7.82
Tate Modern		7.80
JACQUEMUS		7.44
Kodak		7.01
Carhartt		4.53
Loewe		4.41
Stüssy		4.35
Leica		4.19
Fujifilm		4.08
Yamaha		3.77
ASOS		3.50
Olympus		3.49
Lollapalooza		3.46
Coachella		3.24
Summit Entertainment		3.16
Dr. Martens		3.04
BBC		2.94
Urban Outfitters		2.81
Polaroid		2.74
Warner Bros		2.62
Tinder		2.59
musical.ly		2.48
Lululemon Athletica		2.44
Polo Ralph Lauren		2.43
Paramount Pictures		2.31
ASICS		2.23
Showtime		2.18
Fenty beauty		2.18
Guinness		2.16
GAP		2.16
Timberland		2.13
Pantone Inc		2.06
Supreme		2.03
GoPro		2.02
A Game of Tones		2.01
New Balance		1.90

Official Profiles

Artist: Yussef Dayes

Date Range: 2025-09-10 → 2025-09-10

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Yussef Dayes today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-09)

Aired At	Song	Station	Location	Duration (s)
No spins for today.

Popularity (2025-09-08)

Platform	%
No data.

Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)

Total: 0

Platform	Latest

Popularity Change (%)

Platform	2025-09-07	2025-09-08	Change

Streaming Audience Growth

Platform	2025-09-07	2025-09-08	Change

Radio Airplay Change (min)

Song	2025-09-07	2025-09-08	Change
Raisins Under the Sun (feat. Shabaka Hutchings)	19.75	12.43	-7.32
Black Classical Music (feat. Venna & Charlie Stacey)	0.10	5.18	+5.08
The Light (feat. Bahia Dayes)	0.00	5.53	+5.53