Yuri Brand Affinity ranks highest Univision at 43.07% . Very Strong. Score DMDB 61.96% | Fanbase 52.62%

Yuri — pop artist from MX.

Yuri, a Mexican singer, actress, and television host, began her career in 1980 with the release of "Tú Iluminas Mi Vida." Her music spans pop, R&B, and…

Yuri

Recognizable

Country: MX | Gender: female | Artist ID: 11e81bce-532c-a912-9beb-a0369fe50396

Find Artist

Genres

poplatin popmexican poplatinlatinranchera

Influential: 61.96% Fanbase: 52.62% Trending: 66.62%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 43.07% • Very Strong

As of 2025-09-10

5,158,937

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.96% | Fanbase 52.62% | Trending 66.62% | CAREER STAGE: MAINSTREAM

Biography

Yuri, a Mexican singer, actress, and television host, began her career in 1980 with the release of "Tú Iluminas Mi Vida." Her music spans pop, R&B, and traditional Mexican genres, and she has sold millions of records. Yuri achieved significant success with albums like Llena de Dulzura in 1981 and singles like "Hombres al Borde de un Ataque de Celos" in 1987. Over the years, she has continued to release successful albums and singles, receiving certifications for gold and platinum records.

Born Yuridia Valenzuela Canseco on January 6, 1964, in Veracruz, Mexico, Yuri showed early musical talent and gained international recognition with hits like "Maldita Primavera" and "El Pequeño Panda de Chapultepec." Throughout her career, she has collaborated with various artists and explored different musical styles. In recent years, Yuri has released albums like Inusual in 2010 and Primera Fila (En Vivo) in 2017, showcasing her enduring popularity in the Latin music scene.

Report Date: 2025-09-10

Yuri resonates most with 18-24 & 25-34 audiences and shows durable presence in MEXICO, COLOMBIA, UNITED STATES. With a heavily female (62%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (322,019 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Univision, Movistar, Cafecito makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yuri score 0.37% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Cafecito

Followers:5,158,937

Engagements:19,186

Rate:0.4%

Posts:6,603

Avg Likes:18,792

Avg Comments:666

Avg Views:393,369

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,158,937 · Engagements 19,186 · Rate 0.4% Posts 6,603 · Views 393,369 · Avg Likes 18,792 · Avg Comments 666 · Avg Views 393,369	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 38% 35-44: 14% 45-64: 4%	Largest: 18-24 (40%); next: 25-34 (38%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	MEXICO (48%) COLOMBIA (11%) UNITED STATES (7%) PERU (4%) SPAIN (4%)	Top regions: MEXICO (48%), COLOMBIA (11%), UNITED STATES (7%)
Platform Engagement	Instagram: 7,986 avg likes/post · Tiktok: 71,350 avg views/post · Youtube: 322,019 avg views/post	Best reach: Youtube 322,019 avg views; best engagement: Instagram 7,986 avg likes

Top Brand Affinities

Univision

Score: 43.07

Movistar

Score: 14.22

Cafecito

Score: 12.65

Carolina Herrera

Score: 10.65

Delicius

Score: 8.12

Suavecito

Score: 7.45

Barbie

Score: 7.22

Daewoo

Score: 6.95

VidaSana

Score: 6.37

Iberostar Hotels & Resorts

Score: 4.10

Mary Kay

Score: 3.83

NBC

Score: 3.03

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Top Brand Affinities

Brand	Category	Score
Univision		43.07
Movistar		14.22
Cafecito		12.65
Carolina Herrera		10.65
Delicius		8.12
Suavecito		7.45
Barbie		7.22
Daewoo		6.95
VidaSana		6.37
Iberostar Hotels & Resorts		4.10
Mary Kay		3.83
NBC		3.03
Pull&Bear		2.99
Pic Collage		2.95
Versace		2.65
SWAROVSKI		2.47
Herbalife		2.43
Snoopy And The Peanuts Gang		2.30
Dolce & Gabbana		2.28
Pantone Inc		2.17
Calvin Klein		2.15
Pandora		1.76
Mitsubishi		1.74
Spotify Music		1.74
Bershka		1.73
Bellagio		1.53
Ray-Ban		1.51
Warner Bros		1.48
Ferrero		1.46
Costco		1.35
Sony		1.31
Pixar		1.28
Pepsi		1.22
musical.ly		1.22
Zara		1.15
Walt Disney		1.14
Vogue		1.12
Yves Saint Laurent		1.11
Microsoft		1.09
Marvel		1.06
L'Oréal Paris		1.05
Guess		1.03
Puma		1.02
Tommy Hilfiger		0.99
Coca-Cola		0.97
Netflix		0.95
Christian Dior		0.95
Anastasia Beverly Hills		0.93
HBO		0.85
SheInside		0.84