Yura Yunita Brand Affinity ranks highest Oppo at 24.82% . Very Strong. Score DMDB 59.74% | Fanbase 52.22%

Yura Yunita — pop artist from ID.

Yura Yunita, born on June 9, 1991, in Bandung, West Java, is a singer, songwriter, composer, and producer. Her debut album, "YURA" (2014), featured hits like…

Yura Yunita

Recognizable

Country: ID | Gender: female | Artist ID: 11e81bc4-25a4-f530-abcf-a0369fe50396

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Genres

poppopindonesian popasian popjazz & standardsindonesian jazz

Influential: 59.74% Fanbase: 52.22% Trending: 63.51%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 24.82% • Very Strong

As of 2025-09-10

5,523,153

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 59.74% | Fanbase 52.22% | Trending 63.51% | CAREER STAGE: MAINSTREAM

Biography

Yura Yunita, born on June 9, 1991, in Bandung, West Java, is a singer, songwriter, composer, and producer. Her debut album, "YURA" (2014), featured hits like "Balada Sirkus" and "Berawal Dari Tatap". The duet "Cinta Dan Rahasia" with Glenn Fredly gained national recognition through radio airplay.

Yura has been awarded Best Female Pop Solo Artist at the Indonesian Music Awards (AMI) in 2017 and 2018 for her albums "Intuisi" and "Harus Bahagia". She also won Best Pop Song Writer for "Intuisi" in 2017 and Best Pop Album for "Merakit" in 2019. In addition to her music career, she runs an independent label and serves as a Brand Ambassador for various multibrands. In 2020, she released several songs, including collaborations with DJ Dipha Barus and singer-songwriter Tulus.

Report Date: 2025-09-10

Yura Yunita stands out with 18-24 & 25-34 audiences across INDONESIA, MALAYSIA, UNITED STATES. The profile is heavily female (67%), and content lands hardest on Tiktok, where posts average 300,600 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Oppo, Garuda Indonesia, Jafra, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Yura Yunita a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yura Yunita score 0.78% — Low bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Jafra

Followers:5,523,153

Engagements:42,833

Rate:0.8%

Posts:3,740

Avg Likes:42,445

Avg Comments:220

Avg Views:337,527

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,523,153 · Engagements 42,833 · Rate 0.8% Posts 3,740 · Views 337,527 · Avg Likes 42,445 · Avg Comments 220 · Avg Views 337,527	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 12% 35-44: 3%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	INDONESIA (97%) MALAYSIA (1%) UNITED STATES (1%) JAPAN (0%) PHILIPPINES (0%)	Top regions: INDONESIA (97%), MALAYSIA (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 29,203 avg likes/post · Tiktok: 300,600 avg views/post · Youtube: 36,927 avg views/post	Best reach: Tiktok 300,600 avg views; best engagement: Instagram 29,203 avg likes

Top Brand Affinities

Oppo

Score: 24.82

Garuda Indonesia

Score: 13.63

Jafra

Score: 11.10

Mothercare

Score: 8.38

Yakult

Score: 8.14

Pampers

Score: 4.60

Petronas

Score: 4.47

Billabong

Score: 4.35

Fujifilm

Score: 4.05

Pull&Bear

Score: 3.91

Oriflame

Score: 3.77

Pizza Hut

Score: 3.62

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Top Brand Affinities

Brand	Category	Score
Oppo		24.82
Garuda Indonesia		13.63
Jafra		11.10
Mothercare		8.38
Yakult		8.14
Pampers		4.60
Petronas		4.47
Billabong		4.35
Fujifilm		4.05
Pull&Bear		3.91
Oriflame		3.77
Pizza Hut		3.62
Xiaomi		3.60
UNIQLO		3.45
Preloved		2.74
Carrefour		2.74
Snapseed		2.71
A Game of Tones		2.15
KENZO		2.00
LEGOLAND		1.83
New Balance		1.81
Samsung Group		1.56
Maybelline		1.53
H&M		1.52
Yamaha		1.49
Spotify Music		1.42
Mitsubishi		1.37
Mitsubishi Motors		1.33
musical.ly		1.26
Universal		1.23
Honda		1.17
Lego		1.14
Google		1.11
Vans		1.03
National Geographic		1.02
McDonald's		1.02
Canon		0.99
GoPro		0.99
Converse		0.89
Nikon		0.85
Marvel		0.78
Sony		0.77
Travelgram		0.75
Starbucks		0.74
Adobe		0.74
Suzuki		0.71
Polaroid		0.71
Toyota		0.66
Adidas		0.63
SoundCloud		0.63