Yuqi Brand Affinity ranks highest Casetify at 17.73% . Very Strong. Score DMDB 58.53% | Fanbase 40.77%

Yuqi — pop artist from KR.

Song Yuqi, a Chinese singer, songwriter, and producer, rose to prominence as a member of the K-pop group (G)I-DLE. Born and raised in Beijing, she joined Cube…

Yuqi

Recognizable

Country: KR | Gender: female | Artist ID: 2841287d-6cff-4bd4-81eb-e48eaf895491

Find Artist

Genres

popk-pop

Influential: 58.53% Fanbase: 40.77% Trending: 67.41%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 17.73% • Very Strong

As of 2025-09-09

9,525,136

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.53% | Fanbase 40.77% | Trending 67.41% | CAREER STAGE: MAINSTREAM

Biography

Song Yuqi, a Chinese singer, songwriter, and producer, rose to prominence as a member of the K-pop group (G)I-DLE. Born and raised in Beijing, she joined Cube Entertainment as a teenager and debuted with (G)I-DLE in 2018. The group achieved international success with their EPs and full-length albums, with Yuqi contributing to the group's songwriting and production.

In 2021, Yuqi embarked on a solo career while maintaining her position in (G)I-DLE. She released her debut single "A Page" and participated in various Chinese reality shows. Her solo endeavors continued in 2022 with the release of the group's full-length album "I Never Die." Yuqi's solo EP "YUQ1" in 2024 garnered attention, featuring collaborations with other artists and achieving success on the charts. Additionally, she secured endorsement deals in various industries.

Report Date: 2025-09-09

Yuqi converts attention from 18-24 & 25-34 audiences across MEXICO, UNITED STATES, TAIWAN. Audience shape is heavily female (70%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 66,535 avg views per post, with supportive conversation on Instagram. Shared audience with Casetify, GENTLE MONSTER, Loewe underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yuqi score 3.66% — Very Strong bucket.

Brand: CasetifyBrand: GENTLE MONSTERBrand: Loewe

Followers:9,525,136

Engagements:348,401

Rate:3.7%

Posts:586

Avg Likes:348,383

Avg Comments:1,391

Avg Views:67,214

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,525,136 · Engagements 348,401 · Rate 3.7% Posts 586 · Views 67,214 · Avg Likes 348,383 · Avg Comments 1,391 · Avg Views 67,214	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 21% 13-17: 10% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (21%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	MEXICO (47%) UNITED STATES (14%) TAIWAN (13%) CHILE (10%) BRAZIL (7%)	Top regions: MEXICO (47%), UNITED STATES (14%), TAIWAN (13%)
Platform Engagement	Instagram: 346,593 avg likes/post · Tiktok: 679 avg views/post · Youtube: 66,535 avg views/post	Best reach: Youtube 66,535 avg views; best engagement: Instagram 346,593 avg likes

Top Brand Affinities

Casetify

Score: 17.73

GENTLE MONSTER

Score: 15.08

Loewe

Score: 6.73

Bandai Namco

Score: 6.29

Tiffany

Score: 5.20

Bobbi Brown Cosmetics

Score: 5.13

League of Legends

Score: 4.51

Stüssy

Score: 3.42

ASUS

Score: 3.20

Gatorade

Score: 3.18

Tiffany & Co

Score: 2.64

Costco

Score: 2.38

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Top Brand Affinities

Brand	Category	Score
Casetify		17.73
GENTLE MONSTER		15.08
Loewe		6.73
Bandai Namco		6.29
Tiffany		5.20
Bobbi Brown Cosmetics		5.13
League of Legends		4.51
Stüssy		3.42
ASUS		3.20
Gatorade		3.18
Tiffany & Co		2.64
Costco		2.38
UNIQLO		2.17
Polaroid		2.16
KFC		2.08
Bershka		1.92
Snoopy And The Peanuts Gang		1.89
H&M		1.84
Coachella		1.84
Hermès		1.76
Pokemon Go		1.65
Transformers		1.61
Pokemon		1.58
Louis Vuitton		1.58
Fujifilm		1.53
Forever 21		1.52
IKEA		1.45
Starbucks		1.37
Pandora		1.37
Prada		1.30
shein		1.30
GIVENCHY		1.30
Airbnb		1.26
Maybelline		1.26
Activision Blizzard		1.26
Snapseed		1.24
Los Angeles Lakers		1.23
CBS Television Studios		1.23
Converse		1.19
Urban Decay Cosmetics		1.19
SheInside		1.13
New Balance		1.11
CBS		1.09
Spotify Music		1.03
Star Wars		1.01
Pixar		1.00
Universal		0.98
Coca-Cola		0.98
Hyundai		0.98
SWAROVSKI		0.96