Yungblud Brand Affinity ranks highest Hot Topic at 11.16% . Very Strong. Score DMDB 66.08% | Fanbase 62.99%

Yungblud — pop artist from GB.

Hailing from the north of England, YUNGBLUD is known for his raw energy and thought-provoking lyrics. Combining elements of alternative rock, poetry, and…

Yungblud

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bc0-49d9-c2b8-8d41-a0369fe50396

Find Artist

Genres

poppoprockmodern rockrockbritish indie rockalternative rockpop rockalternativealternative

Influential: 66.08% Fanbase: 62.99% Trending: 67.63%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 11.16% • Very Strong

As of 2025-09-10

17,704,184

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.08% | Fanbase 62.99% | Trending 67.63% | CAREER STAGE: MAINSTREAM

Biography

Hailing from the north of England, YUNGBLUD is known for his raw energy and thought-provoking lyrics. Combining elements of alternative rock, poetry, and break-beats, he aims to make an impact in pop-culture. With a bold and emotionally grounded approach, YUNGBLUD leaves a lasting impression on his audience.

Report Date: 2025-09-10

Yungblud is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily female (61%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,050,000 avg views per post); Instagram builds the community layer. Affinity data highlights Hot Topic, Vivienne Westwood, Dr. Martens, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yungblud score 1.73% — Moderate bucket.

Brand: Hot TopicBrand: Vivienne WestwoodBrand: Dr. Martens

Followers:17,704,184

Engagements:306,924

Rate:1.7%

Posts:1,278

Avg Likes:298,872

Avg Comments:5,273

Avg Views:1,164,253

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,704,184 · Engagements 306,924 · Rate 1.7% Posts 1,278 · Views 1,164,253 · Avg Likes 298,872 · Avg Comments 5,273 · Avg Views 1,164,253	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 23% 13-17: 11% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (23%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (25%) UNITED KINGDOM (9%) BRAZIL (6%) GERMANY (4%) RUSSIA (4%)	Top regions: UNITED STATES (25%), UNITED KINGDOM (9%), BRAZIL (6%)
Platform Engagement	Instagram: 211,506 avg likes/post · Tiktok: 1,050,000 avg views/post · Youtube: 114,253 avg views/post	Best reach: Tiktok 1,050,000 avg views; best engagement: Instagram 211,506 avg likes

Top Brand Affinities

Hot Topic

Score: 11.16

Vivienne Westwood

Score: 5.73

Dr. Martens

Score: 5.58

Lollapalooza

Score: 4.86

NYX Cosmetics

Score: 3.30

Vans

Score: 3.29

Coachella

Score: 3.25

Urban Outfitters

Score: 3.09

Marc Jacobs

Score: 2.97

Urban Decay Cosmetics

Score: 2.95

AMC

Score: 2.94

Pull&Bear

Score: 2.90

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Top Brand Affinities

Brand	Category	Score
Hot Topic		11.16
Vivienne Westwood		5.73
Dr. Martens		5.58
Lollapalooza		4.86
NYX Cosmetics		3.30
Vans		3.29
Coachella		3.25
Urban Outfitters		3.09
Marc Jacobs		2.97
Urban Decay Cosmetics		2.95
AMC		2.94
Pull&Bear		2.90
Carhartt		2.90
Olaplex		2.89
Monster Beverage		2.83
ASOS		2.77
TOM FORD		2.72
Fenty beauty		2.66
Polaroid		2.62
Too Faced Cosmetics		2.49
Primark		2.40
Sunnies Studios		2.37
Victoria's Secret		2.37
Bershka		2.34
Benefit Cosmetics		2.32
Showtime		2.29
CBS Television Studios		2.26
Lush		2.19
Anastasia Beverly Hills		2.16
Nickelodeon		2.13
Converse		2.11
Geocaching		2.02
Budweiser		2.00
Spotify Music		1.95
CBS		1.89
H&M		1.86
Chrysler		1.85
L'Oréal Paris		1.85
Tarte Cosmetics		1.84
The North Face		1.78
Michael Kors		1.78
SoundCloud		1.75
Sprite		1.70
shein		1.59
Hollister Co		1.54
Walmart		1.54
Universal		1.53
Etsy		1.52
Forever 21		1.48
Pepsi		1.42